ADMIN. BAND
designtechnology Year 11: Graphic Products: Controlled Assessment Task CONTENTS Admin Slide 2 Slide 3 Slide 4 Slide 5 Slide 6 Slide 7 Slide 8 Slide 9 Slide 10 Contents About the CAT Structuring annotations Word bank (terminology) Assess. criteria for Criterion 1 Assess. criteria for Criterion 2 Assess. criteria for Criterion 3 Assess. criteria for Criterion 4 Assess. criteria for Criterion 5 Criterion 1 Slide 12 Slide 13 Slide 14 Slide 15 Slide 16 Slide 17 Slide 18 Slide 19 Slide 20 Slide 21 Slide 22 Slide 23 Slide 24 Slide 25 Slide 26 Slide 27 Slide 28 Guidance: Task Analysis Example: Task Analysis Guidance: Product Analysis 1 Guidance: Product Analysis 2 Example: Product Analysis 1 Product Analysis 2 Product Analysis 3 Guidance: User Profile Example: User Profile Guidance: Design Criteria Example: Design Criteria Criterion 2 Slide 30 Slide 31 Slide 32 Slide 33 Slide 34 Slide 35 Slide 36 Slide 37 Slide 38 Slide 39 Slide 40 Slide 41 Criterion 4 Slide 53 Slide 55 Slide 56 Slide 57 Guidance: Initial Ideas Example: Initial Ideas Guidance Development Example: Development Guidance Manu. spec. Example: Manu. spec Manu. Spec Criterion 3 Slide 44 Slide 45 Slide 46 Slide 47 Slide 48 Slide 49 Slide 50 Slide 51 Guidance: Making Example: Record of making 1 Example: Record of making 2 Record of making 1 Record of making 2 Guidance: QA & QC Guidance: Flowchart Example: Flowchart Guidance: Testing & Eval. Example: Sum. evaluation Sum. Evaluation Criterion 5 Evidence throughout folder
designtechnology About the GCSE Course GCSE course The GCSE course consists of two units. Unit 1 involves the completion of a two hour written examination which will test your subject knowledge in the following areas: materials and components, design and market influences, paper engineering and manufacturing processes. Unit 2, often referred to as the Controlled Assessment Task (CAT), involves the completion of a single design and make activity. The theme for the Controlled Assessment Task (CAT) is governed by a series of briefs set by the examination board. To complete Unit 2 successfully, you must produce a 3 D outcome and a supporting design folder of no more than 20 concise A 3 sheets. The mark allocation for Unit 2 is displayed below: The Controlled Assessment Task is divided up into five areas for assessment. Criterion 1 refers to the investigation of the design context, in essence the ‘research’. Criterion 2 refers the designing and how you develop your chosen idea. Criterion 3 refers to the making, the 3 D outcome. Criterion 4 refers to how you test and evaluate your work, not only at the end but throughout the whole design process. And finally, criterion 5 looks at the quality of your communication skills, your spelling, grammar and punctuation. Each one of these five criterions is then divided into three, four or five levels, each with its own mark band corresponding descriptions. Resources available to you Use the Technology website to help you with each section of your Controlled Assessment Task. www. canon-slade. bolton. sch. uk/tech. htm
designtechnology ANALYLITICAL ANNOTATIONS FOR CRITERION 1 & 2 1. STATEMENT 2. CONJUNCTIONS 3. REASON(S) Materials The product is made from ………… The component parts are made from ………… Dimensions The product measures ………… Manufacture The product has been printed using ………… The product have been cut using ………… …for these reasons… For the reasons, visit: www. canon-slade. bolton. sch. uk/tech. htm The product has been formed using ………… The product has been joined using ………… The product is printed using ………… The printing effects used to enhance this product are …… …because… …since… Scale of production The product has been produced using ………… production Function The product’s primary function is to ………… The product’s secondary functions are ………… Aesthetics The product uses ………… fonts The product uses ………… colours The product uses images of ………… The layout of the surface graphics is ………… Social, cultural, environmental issues The materials used to produce this product are ………… The products impact on society is ………… The product impacts on cultures by ………… …as… And follow the links to: Materials Manufacturing Construction Environment Aesthetics Design Issues and Packaging
designtechnology WOOD BANK FUNCTION Protect Preserve Promote Packaging for transportation Inform Stability Open Close Display Assemble Text Call Stack Ergonomics Anthropometrics Dial Hold Warn Navigate Genre Flat pack MANUFACTURE Off-set Lithography Flexography Screen Printing Digital Printing Gravure Laser Printer Inkjet printer Laser cutter CNC milling machine Profile cutter Versa camm Drill Lamination Encapsulation Embossing Injection moulding Vac forming Spot colours CMYK Quality control Sublimation printer AESTHEICS San serif font Serif font Impact Harmonious colours Primary colours Modern Traditional Sleek Form Branding Shape Style Contrasting colours Imagery Layout Balance Texture Logo Organic Corporate Clean SOC/CULT/ECO Cultural issues Different religions Signs and symbols with meanings Imagery of other cultures Offensive Misunderstanding Social issues Parental control Benefits society Fairtrade Improves quality of life Environmental issues Waste Reuse Recycle Reduce Refill Renewable materials Biodegradable materials Lifecycle of the product Life expectancy of the product CAD CAM Laser cutting Programme Red lines - cut Black lines - score X and Y axis Profile cutter OPAS Registration marks Computer Aided Design Computer Aided Manufacture Computer Numerical Control CNC Milling Machine DTP Desk Top Publishing CNC CAD CAM Versa Camm Kiss cut Advantages of CAD CAM Disadvantages of CAD CAM Accuracy SCALE OF PROD. One off Highly skilled workforce Labour intensive Time consuming Hand tools Batch Machines Semi-skilled workforce Mass Low-skilled workforce In-line manufacturing Continuous Huge investment in machines One off - one produced Batch - 2 to several thousand Mass - thousands to millions Continuous - never stops Down time Flexible manufacturing Cell production High volume MATERIALS Thermoplastic (PP, PMMA, etc. ) Grey board Corrugated board Solidwhite board Paper Recycled board Waste Finish Reduce Vinyl Acetate Plywood Jelutong Laminate Encapsulate Prime Lacquer Spray Cellulose spray Wet & dry Sanding seal INFORMATION Ingredients Weight Nutritional content E logo Name of the product Address details Manufacturer’s name Barcode Traffic light symbols Logo Record label Features Track names Release date Eco logos Packaging logos Price Website details Face book and twitter details Copyright Terms and conditions QUALITY CONTROL Check material stock Check dimensions Registration marks Colour bars Bleed area Check spelling Check alignment Check fit Check quality of print Trim marks QC QA Quality Control Quality Assurance Customer loyalty Check orientation Check finish Check function Test with target audience Test against design criteria Test with peers CONSTRUCTION Guillotined Perforation Rotary cutter Assembled Die cutting Gluing Creased Scored Adhesive Fastenings Imposition Drilled Screwed Counter sink Double-sided tape Spray mount PVA Multi purpose glue Heat press Transfer Folded
designtechnology UNIT 2: Criterion 1: Investigating the Design Context Criterion 1: Investigating the design context 7 -8 marks • Discrimination shown when selecting and acquiring relevant research that will promote originality in designing • Excellent understanding and analysis of the design context • Detailed analysis of relevant existing products or systems undertaken related to design intentions • Comprehensive analysis of relevant and focused research undertaken • Clear and specific design criteria identified, reflecting the analysis undertaken • Target market identified and the intended consumer/user profiled 5 -6 marks • Good analysis of relevant products or systems undertaken • Good analysis of relevant research and context • Design criteria which reflects the analysis undertaken • Target market for product has been identified • Good understanding and analysis of the design context 3 -4 marks • Some analysis of related products or systems undertaken • Made a superficial analysis of most of the research material and the context • Design criteria reflects most of the analysis undertaken • Some consideration has been taken of the likely consumer/user • Basic understanding and analysis of the design context 0 -2 marks • Minimal analysis of other products or systems undertaken • Provided little evidence of research and analysis of context • Design criteria is very general and lacking in any detail • Limited understanding of the target market/user evident • Limited understanding or analysis of design context
designtechnology UNIT 2: Criterion 2: Development of the Design Proposal (including modelling) Criterion 2: Development of the design proposal (including modeling) 26 -32 marks • Imaginative and innovative ideas have been developed, demonstrating creativity, flair and originality. Further developments made to take account of ongoing research • A coherent and appropriate design strategy, with clear evidence of a planned approach, adopted throughout • The implications of a wide range of issues including social, moral, environmental and sustainability, are taken into consideration and inform the development of the design proposals • Excellent development work through experimentation with a wide variety of techniques and modeling (including CAD where appropriate) in order to produce a final design solution • Appropriate materials/ingredients and components selected with full regard to their working properties • Fully detailed and justified product/manufacturing specification taking full account of the analysis undertaken 19 -25 marks • Imaginative ideas demonstrating a degree of creativity, which are further developed to take account of ongoing research • An appropriate design strategy, with evidence of planning, adopted for most aspects • Development of design proposals take into account the main aspects relating to a variety of social, moral, environmental and sustainability issues • Good development work achieved through working with a variety of techniques and modeling (including CAD where appropriate) • Appropriate materials/ingredients and components selected with regard to their working properties • Product/manufacturing specification is complete and reflects key aspects of the analysis undertaken 12 -18 marks • Design ideas show some degree of creativity and further development • An appropriate design strategy, with some evidence of planning, adopted for some aspects • Developments of design solutions are influenced to some extent by factors relating to social, moral, environmental and sustainability issues • Adequate development work achieved through working with a range of techniques and modeling (including CAD where appropriate) • Materials/ingredients and components selected with some regard to their working properties • Product/manufacturing specification reflects most aspects of the analysis 6 -11 marks • Ideas show some variation in approach or concept • A limited design strategy, with minimal planning, is evident • Some consideration taken of social, moral, environmental and sustainability issue in development of design solutions • Development work is lacking in detail but makes reference to a number of techniques and modeling (including CAD where appropriate) • Materials/ingredients and components selected with limited regard to their working properties • Limited product/manufacturing specification which reflects most obvious features of analysis 0 -5 marks • Ideas are lacking in imagination with minimal development or further research • Little evidence of a logical approach being adopted, with no indication of planning • Development work shows little consideration of social, moral, environmental and sustainability issues • Basic development work undertaken using a limited range of techniques • Materials/ingredients and components selected with little regard to their working properties • Produced a simple product/manufacturing specification which is general in nature
designtechnology UNIT 2: Criterion 3: Making 26 -32 marks • Final outcome(s) shows a high level of making/modeling/finishing skills and accuracy • Selected and used appropriate tools, materials and/or technologies including, where appropriate, CAM correctly, skillfully and safely • Worked independently to produce a rigorous and demanding outcome • Quality controls are evident throughout the project and it is clear how accuracy has been achieved • The outcome has the potential to be commercially viable and is suitable for the target market 19 -25 marks • Final outcome shows very good level of making/modeling/finishing skills • Selected and used appropriate tools, materials and/or technologies including, where appropriate, CAM correctly and safely • Outcome demonstrates a high level of demand • Quality control checks applied in the manufacture of the product • The outcome is suitable for the target market and could be commercially viable with further development 12 -18 marks • Final outcome shows good level of making/modeling/finishing skills • Used appropriate materials, components, equipment and processes correctly and safely (including CAM) • Parts of outcome show high levels of demand • Applied quality control checks broadly but superficially • The outcome requires further development in order to be suitable for the target market 6 -11 marks • Final outcome is largely complete and represents a basic level of making/ modeling/finishing skills • Used materials, components and equipment correctly and safely (including CAM if appropriate) • Some aspects of outcome are demanding • Some evidence of limited quality control applied throughout the process • The outcome has some weaknesses which limit its suitability for the target market 0 -5 marks • Final outcome is incomplete or represents an undemanding level of making/ modeling/finishing skills • Used materials, components and equipment safely under close supervision • Worked with some assistance to produce outcome of limited demand • There is limited evidence of any quality control and levels of accuracy are minimal • The outcome has significant weaknesses which limit its suitability for the target market
designtechnology UNIT 2: Criterion 4: Testing and Evaluation Criterion 4: Testing and evaluation 9 -12 marks • Detailed testing and evaluation as appropriate throughout the designing and making process taking account of client/user or third party opinion • All aspects of the final outcome have been tested against the design criteria and/or the product/manufacturing specification • Evaluate and justify the need for modifications to the product and consideration given as to how the outcome might need to be modified for commercial production 6 -8 marks • Appropriate testing and evaluation evident throughout the designing and making process • Most aspects of the final outcome have been tested against the design criteria and/ or the product/manufacturing specification • Evaluate and justify the need for improvements or modifications to the product 3 -5 marks • Evidence of some testing and evaluation leading to the production of the final outcome • Some evidence of testing against the design criteria and/or the product/ manufacturing specification • Some improvements or modifications to product suggested 0 -2 marks • Minimal testing and evaluation throughout the designing and making process • Limited or no testing of final outcome against the design criteria and/or the product/manufacturing specification • Limited mention of some improvements or modifications that could be made to the product
designtechnology UNIT 2: Criterion 5: Communication 5 -6 marks • Design folder is focused, concise and relevant and demonstrates an appropriate selection of material for inclusion • All decisions communicated in a clear and coherent manner with appropriate use of technical language • The text is legible, easily understood and shows a good grasp of grammar, punctuation and spelling 3 -4 marks • Design folder shows some skill in choice of material for inclusion but includes some irrelevant content • Most decisions communicated with some clarity and with some use of technical language • There a small number of errors in grammar, punctuation and spelling 0 -2 marks • Design folder shows excessive duplication of information and a lack of brevity and focus resulting in irrelevant content • Ideas and decisions communicated at a simplistic level with a limited grasp of the concepts involved and a limited use of technical vocabulary • Numerous errors in grammar, punctuation and spelling
CRITERION 1 RESEARCH
designtechnology Criterion 1: Investigating the Design Context (Task Analysis) What to do first… Like all your previous projects, the process of analysing the task or brief is going to be the starting point for your Controlled Assessment Task. Only when this is complete will you know what to do next. Task Analysis 1. Graphically highlight all the words you feel are important. 2. For each keyword highlighted, construct a number of questions using: who, when, why, what, where and how? (fig. 1) 3. If carried out well, the Task Analysis should identify what you know and what you don’t know. Of the things you don’t know, you should identify methods of finding this information out, weather you intend to use a book, the internet or visit a shop. This process of investigation is commonly referred to as ‘research’. What sustainability issues concern CD packaging? The plastic used is a non renewable resource and the paper will naturally come from trees. There is research to suggest that CDs are only used once due to developments in technology. I will research further into these issues by using the internet. …sensitive to sustainability issues. fig. 1 How can the sustainability issues concerning CD packaging be improved? I intend to look at the six Rs. Using recycled materials, reducing the amount of materials, reusing the product, refilling the packaging, refusing to use certain materials and issues concerning the repair of damaged packaging. I will ask my target audience which concept is most important to them.
designtechnology Criterion 1: Exemplar Task Analysis TASK Context HOW DO OTHER COMPANIES BRAND A NEW PRODUCT? For a new product a company may have a logo saying “NEW” so the customer knows its new. Or they may just have an updated version of a previous product. WHY DOES SOMETHING NEED TO BE PROMOTED? A product needs to be promoted so it gains publicity. It is also so people know what is being promoted and if they would want it and therefore if they will buy it. WHAT EVENT(S) NEED TO BE PRMOTED FOR THE BAND? The band being promoted is a school band, so therefore they would play at school events, such as a band night. This promotion would be displayed around school so students know about it. Promotion is important for a new product or an event. Design Task WHAT WILL THE AGE RANGE BE? WHERE WILL CONCERTS BE? The music is aimed at teenagers of secondary school age. This will be around 11 years old to 16. The concerts will be performed at school functions. WHAT PUBLICITY MATERIAL DO EXISTING BANDS USE? Existing bands use a wide range of publicity material to be available to fans. Such as: Posters, t-shirts, key rings, badges and much more. WHAT FUTURE EVENTS WILL THE BAND HAVE? To find out what future events the band will have, I will ask the band directly, or they would tell me when they find out. A group of students in your school have formed a band want to complete a set of publicity material for their future events. The set must include at WHAT WILL THE SURFACE GRAPHICS BE? The graphics should match the imagery on the front face of the case. This will give it continuity. WHY GENRE OF MUSIC DO WILL THE BAND PLAY? The genre will be aimed at Pop, therefore overall most people will like the music as Pop can also fit in other genres as well. least a four fold CD case with CD and relevant information and a promotional item, which incorporates a smart material. WHAT WILL BE ON THE CD CASE? On the front face, should be the bands name, the album name and any imagery to enhance the appearance of it. One the inside front face should be copyright and publication information. On the back face, it should have a list of the songs and similar imagery to match the front. WHERE WILL I GET THE INFO FROM? For the information that will be on the publicity material, I will ask the band members for anything that will be required. WHAT PROMOTIONAL ITEM WILL BEST SUIT THE BAND? For this, I will research what other bands use to promote, the I will see which idea would best suit this band. WHAT IS A SMART MATERIAL? Because I I don’t know what or how a smart material is used, I will have to do some research to find out what they are. This may include using the internet, or asking someone who knows.
CORPORATE TITLE HERE TASK 1 Context Environmental issues are becoming more and more important in our throw away society. Companies are taxed on the waste that they produce that is not recycled. Design Task ‘RECYCLAPHONE’ a company who are environmentally aware and specialise in recycling and marketing mobile phones need to promote their product. Design, prototype and packaging a block foam mobile phone. The phone must be packaged for its safety and security and be presented with promotional material ready for launch to the public. TASK 2 Context Promotion is important for a new product or an event. Design Task A group of students in your school have formed a band want to complete a set of publicity material for their future events. The set must include at least a four fold CD case with CD and relevant information and an item, which incorporates a smart material. TASK 3 Context Books that contain movement are now found in most book stores. They can be a source of pleasure to the readers. Design Task Design and make a book containing kinetic spreads that will enlighten its readers. The book must be produced in A 5 size, either in landscape or portrait. TASK 4 Context Confectionary items are sold by the wholesaler in a package called an outer. Often this outer doubles as a point of purchase display. Design Task A luxury chocolate manufacturer feels the need to break into the cheaper counter confectionary line. It plans to market a confectionary item to be named by you. It will cost 20 p and will be a solid geometric shape; it will be marketed directly on the shop counter from a point of purchase box. Design and make the wrapper, the point of purchase box and model the product in a suitable material to fit the wrapper. All the items need to be full size.
designtechnology Criterion 1: Investigating the Design Context (Product Analysis) What to do next… When you have completed the Task Analysis, you should have identified areas for investigation (research). This investigation should include analysing some existing products (Product Analysis) and investigating the potential market for the product (User Profile). Product Analysis 1. If possible, dissemble an existing product and take several photographs of it (avoid getting some thing off the internet). 2. Start to analyse and annotate the product using the headings found on the slides. 3. When annotating, never provide just a statement. E. g. The CD sleeve has been printed using Off-set Lithography. Always provide a statement followed by a suggestion or a reason. E. g. The CD sleeve has been printed using Off-set Lithography because this is very fast and the quality is very good. 4. How do you know what to suggest or how do you know what reason to provide? Well in the past, you could always ask your teacher (as a source of research), not anymore! That’s the ‘investigation’ part of the task. You have to find out. 5. Most of the information you need can be found on the school website, www. canon-slade. bolton. sch. uk/tech. htm. If you can’t find it there, then you can use the coursework books in school or even go to the library. IMPORTANT. Any sources used should be noted on each slide. 6. Remember, make the sheets concise. Maximum point size of 12; Always use sub headings for your annotations; always use bullet points (get straight to the point), think about the visual impact of each sheet after all you are design students! Finally, check your spelling, grammar and punctuation.
designtechnology Criterion 1: Investigating the Design Context (Product Analysis) Function • Comment on what you feel are the principle functions of the product. • How well does the design of the product achieve these principles? • What could be done to improve them? • What about the ergonomics of the product? Aesthetics (11) What does the product look like? Consider: • The colours used: colour psychology and colour combinations. Why has the designer chosen these colours? • The layout: how is the information positioned in relation to each other? Is it balanced, cluttered or confusing? • The style: try to describe the product’s style. Is it traditional, old fashioned, sleek, classical, modern, grunge, calming, decorative, distressed, industrial or minimal? • The imagery used: comment on the style and choice of the imagery used. Why has the designer chosen them? • The texture used: comment on the textures used. Is it rough in one part and smooth on another, if so, why? • The proportions used: Is the product symmetrical or asymmetrical? Manufacturing (8) • Printing: which method of printing has been used and WHY? • Colours: how many colours have been used and how can you tell? • Printing effects: which printing effects have been applied and WHY? • Construction Methods: how has the product been put together? • Plastic forming: how has the product been made? How can you tell? User Profile • Who is the product aimed at? • What do they think of the product? • What do they think about it’s function, aesthetics, materials, size, etc? Good and bad points • Draw up a table of positive and negative aspects of the product. • These points should form the basis for your ‘design criteria’. Safety • Is the product safe to use? Are there any areas for improvement? • Are there any lose parts or sharp edges? • Does the product display any safety standards, such as the kite mark? Information (14 & 10. 5) • What information is included on the product and WHY? • Be comprehensive. Look for: titles, barcodes, signs and symbols, address details, logos, diagrams, eco logos, keys, diagrams, etc. Social, moral, environmental and sustainability issues (10) • What considerations have the designers and manufacturers made regarding the social, moral, environmental and sustainability implication of the product? Dimensions • Measure all aspects/components of the product in millimetres. For example: - Is there a parental advisory sticker on the CD sleeve because the lyrics may cause offence? - Is the card or board recyclable or does the company make contributions to the cost of recycling? - What impact has the product had on society? - What is the life expectancy of the product? - Has the product had a positive or negative impact on society? - Are the materials used renewable or non renewable? - Are there more sustainable alternatives available? Scale of Production (8. 5) • Has the product been manufactured using one off, batch or mass production? WHY? Materials (7) • Which materials have been used to produce the product? • You must state why the designers have chosen that particular material.
designtechnology Criterion 1: Exemplar Product Analysis (CD packaging) INFORMATION There is lots of information on the album cover, such as: Band name, album name, Track list, barcode, copyrights, record company logos. AESTHETICS The colours used on the album are very bright and vibrant which are attractive to the customer but also reflects the 1960’s theme. The layout of the text is central to be in focus, however the image fills most of the front. The style is revolved around the iconic image from the 60’s but renewed to make it look modern. The image taken from 1967 was first designed by Peter Blake. MATERIALS The material used to create this product would be solid white board. They would use this because it is a strong card which is bleached on both sides which is good for printing onto. DIMENSIONS 140 mm wide, 125 mm high, 8 mm deep when folded. 427 mm wide, 125 mm high, 2 mm deep when open. The CD has a diameter of 120 mm. SOCIAL, CULTURAL AND ENVIRONMENTAL ISSUES The packaging is made of card, which is a sustainable resource which is much better than using a plastic CD case. As it is made of card, it won’t last as long as other products, but it could be recycled into something new, which means less resources are needed to make something new. There is nothing to indicate if the CD has any explicit material on it so it shouldn’t cause any offence to anyone. This product should have a good impact because it is a well know product already, but it just looks modern and much more attractive. SCALE OF PRODUCTION The production of this product would be batch produced because the product will be popular and it needs to be able to meet demands, but will not need to be mass produced because it won’t be sold continuously. FUNCTION It is to protect the CD from any scratches. Also it is used to promote the band the album by the album cover. It is used to inform people about what the album contains. Also it makes it easier for it to be transported. MANUFACTURE This product uses offset lithography. This is because the process is fast and is very good quality. This is the most cost effective printing method for mass production. It uses five colours, CMYK for the images and for the main red colour, they use a spot colour, so it is the same colour on every product. To make it look glossy, a laminate layer has been added. To construct this a net has been die cut out and then glued together.
designtechnology Criterion 1: Exemplar Product Analysis (CD packaging) INFORMATION There is lots of information on the album cover, such as: Band name, album name, Track list, barcode, copyrights, record company logos. AESTHETICS The colour of the background is very dark, for two reasons. One, for the image to stand out, and the other to represent the darkness of the album, as it is called ‘Dark Side of the Moon’. The album does not have any text on the surface. This could be for effect, so the focus is more on the design. The image of the prism, refracting light, has little to do with theme of the songs, and has become an iconic image itself. MATERIALS For the case high impact polystyrene has been used so it is more resistant to damage. For the booklet and surface graphics a varnished paper has been used for good image quality. DIMENSIONS 140 mm wide, 125 mm high, and 10 mm deep when closed. 125 mm high, 275 mm wide, 5 mm deep when open. CD is 120 mm in diameter. SCALE OF PRODUCTION The case is mass produced, as it can be used for any CD that requires it. Where as the booklet and graphics will be batch produced, so it meets required demands but isn’t over produced which wastes money. FUNCTION It is to protect the CD from any scratches. Also it is used to promote the band the album by the album cover. It is used to inform people about what the album contains. Also it makes it easier for it to be transported. SOCIAL, CULTURAL AND ENVIRONMENTAL ISSUES The packaging is made of plastic, which is a non-renewable resource which is bad for the environment as it is not biodegradable. As it is made of plastic, it will last longer than other products, but it couldn’t be recycled into something new, which means less resources are available to make something new. There is nothing to indicate if the CD has any explicit material on it so it shouldn’t cause any offence to anyone. This product should have a good impact because it uses iconic imagery to make it immediately recognisable. PHOTO HERE MANUFACTURE To print the booklet and the surface graphics, it uses off set lithography because it is of good quality and is fairly cheap when printing lots. The colours used will be CMYK because it is able to print all the different colours. The paper is varnished to give to prevent wear and so it is slightly water resistant. The CD case is made by injection moulded because it produces the complicated shape quickly and reliably.
designtechnology Criterion 1: Exemplar Product Analysis (POS display) INFORMATION On the lower section, are two faces with information on. On one side it shows the dates and times of the shows and the website for more information. On the other side is the location of the shows and what they are featuring. DIMENSIONS When standing, it measures 210 mm tall, 125 mm wide and 105 mm deep. When folded away, it is 155 mm tall, 125 mm wide and about 2 mm deep. AESTHETICS The design of this product is kept very minimal and simplistic. This gives it a modern and formal style. The complex design which incorporates the title of the exhibition, is used to prove that the University if Salford has the facilities to produce this sort of design. The colour of the text is a metallic pantone to contrast with the deep blue background colour. This also make the style very modern and formal. MATERIALS The material used for this is a textured blue board. They have used this board mainly because it is strong and can cope with the complex design. SCALE OF PRODUCTION For this product, it will have been batch produced. This is because it is a complex design and will have to be manually watched whilst machined, but enough are produced to meet requirement. FUNCTION The main purpose of this product is to inform what the show is about an when it is. It is also for promoting, by using a complex design which shows off the ability the University has. MANUFACTURE For the main body of this display, it is most likely to have been laser cut because the design is too complicated for it to be manually cut out and would be time consuming. The laser cutter is much more precise, faster and the design can be repeated. For the information, it is a spot colour which has either been screen printed on, or they have used off set lithography if they are producing lots of them. SOCIAL, CULTURAL AND ENVIRONMENTAL ISSUES This product has been made out of card which is a renewable source and doesn’t damage the environment as it can be recycled. It shouldn’t offend anyone because it doesn’t show any specific offensive material. The purpose of this product is to attract people to the show so artists and designers can show there work to the people in the local area. This creates a social event for people to go to.
CORPORATE TITLE HERE Scale of Production Dimensions Information Function PHOTO HERE Aesthetics • Colour PHOTO HERE • Layout • Style Manufacture PHOTO HERE • Printing • Imagery • Colours used • Printing effects Materials • Construction Methods Social, cultural and environmental issues IMAGE OF MATERIALS PHOTO HERE • Plastic forming methods IMAGE OF PRINTING
CORPORATE TITLE HERE Scale of Production Dimensions Information Function PHOTO HERE Aesthetics • Colour PHOTO HERE • Layout • Style Manufacture PHOTO HERE • Printing • Imagery • Colours used • Printing effects Materials • Construction Methods Social, cultural and environmental issues IMAGE OF MATERIALS PHOTO HERE • Plastic forming methods IMAGE OF PRINTING
CORPORATE TITLE HERE Scale of Production Dimensions Information Function PHOTO HERE Aesthetics • Colour PHOTO HERE • Layout • Style Manufacture PHOTO HERE • Printing • Imagery • Colours used • Printing effects Materials • Construction Methods Social, cultural and environmental issues IMAGE OF MATERIALS PHOTO HERE • Plastic forming methods IMAGE OF PRINTING
designtechnology Criterion 1: Investigating the Design Context (User Profile) How do I investigate the potential market? Even the most successful products produced aren’t aimed at everyone in the world (the market). You need to identify who the ‘target audience’ them). To find this out, you’ll have to ask them! User Profile Firstly, design a series of questions to ask your target audience. These could range from, how they want the product to look (aesthetics); what information to include and how they’d like the product to perform (function). Try and use closed questions. These are much easier to produce results from. E. g. Which combination of colours do you think would best suit the image of a school rock band? A) Primary colours B) Dark colours C) Harmonious colours or D) Bright colours. Analyse the results from your profiling. What are your findings? Remember these findings should influence the content of the ‘design criteria and ultimately, your design ideas.
designtechnology Criterion 1: Exemplar Questionnaire, results and analysis of the results QUESTION 1 WHAT IMAGES SHOULD BE USED FOR THE SURFACE GRAPHICS? A Cartoons or animations 20% B Photos of the band 20% C Plain and simple Colours 10% D Artistic imagery 50% QUESTION 1 WHAT IMAGES SHOULD BE USED FOR THE SURFACE GRAPHICS? QUESTION 2 WHICH STYLE OF FONT SHOULD BE USED ON THE COVER? A Plain (e. g. Arial) 20% B Artistic and modern 60% C Old styled (e. g. Times new Roman) 13% D Gothic (e. g. algerian) 7% QUESTION 3 SHOULD THE LYRICS BE FEATURED SOMEWHERE? A Yes 30% B No 70% QUESTION 7 HOW MUCH INFORMATION SHOULD BE ON THE COVERS? QUESTION 4 WHAT COLOUR SHOULD THE INIITIAL THEME BE? A Blue 17% B Green 10% C Yellow 20% D Black 10% F Purple 5% G Orange 5% H White 10% I Grey 10% E Red 10% J Pink 3% QUESTION 5 WHAT SHOULD THE PRODUCT BE MADE OF? A Plastic jewel case 40% B Folded solid white board 60% QUESTION 6 SHOULD THE PACKAGING BE RECYCLEABLE? A Yes 70% B No 30% QUESTION 7 HOW MUCH INFORMATION SHOULD BE ON THE COVERS? A Nothing 10% B Lots of info 20% C Bare minimum 20% D Just general info 50% QUESTION 9 HOW SHOULD THE LAYOUT OF THE FRONT COVER BE? QUESTION 8 WHAT ADDITIONAL PROMOTIONAL ITEMS WOULD YOU LIKE? A Clothing Items 50% B Key rings 10% C Wrist bands 10% D Poster 30% QUESTION 9 HOW SHOULD THE LAYOUT OF THE FRONT COVER BE? A Very Busy 20% B Just images 10% C Just text 10% D Simplistic / Minimalistic 60% QUESTION 10 HOW IMPORTANT IS SUSTAINABILITY TO YOU? A Not Very 10% B A little 15% C Care a lot 60% D Most important thing 15% RESULTS From doing this questionnaire, I have found out that my target audience like more artistic and original design which will look more iconic. They also like bright vibrant colours with little information to stand out. This will help me to design the graphics, as I know what my target audience want.
CORPORATE TITLE HERE: USER PROFILE
designtechnology Criterion 1: Investigating the Design Context What is the design criteria? The design criteria describes the restrictions and possibilities for the intended product. It is normally presented in a bullet point list and focuses on a number of areas, such as: the appearance of the product (aesthetics) and what the product needs to do (function). What to do. 1. The list should be in bullet point format. 2. Each point should be accompanied by a small sentence explaining the importance of the point. 3. All ideas and developments should aim to meet the design criteria. 4. Include points to describe all of the following: Function: What the product has to do. Aesthetics: A description of how it should look, considering: colour, font styles, imagery and layout. Dimensions: Details of sizes. Information: What information needs to be included, such as: logos, titles, lyrics, track names, etc.
designtechnology Criterion 1: Exemplar Design criteria My CD case may meet the following points: Function Aesthetics It must be able to promote the band. This will increase the popularity of the band therefore increase sales. It must look artistic and modern. This is because the band is young so it must reflect the genre of the music. It must protect the CD. This stops the disc from being scratched or broken so it is able to play the media without fault. It must be easy to transport. This makes it easier and quicker for it to be transported, and it also makes it safer if the product can sit square. It must be able to promote the band. Therefore people will get to like them and want to buy again, or buy for the first time because the images look good. Dimensions Information It must be able to hold a CD. A It must include the name of CD has a diameter of 120 mm. the band. This is so the This is the main principle of the consumer is able to know who case. the album is by. Also it gives the album a Brand. The font style must be original It must comply to and modern. This is so theme manufacturing limitations. It must include a Barcode. is continued throughout the product. This is so that it is possible to This is so the product is able to make and that materials aren’t be purchased at a shop. The colours must be bright and wasted. vibrant. This is to keep within the It must show the track names. theme, and also to meet the target It must consider the hole at This is so the consumer is able to audience requirements. the centre of the CD. This is find which track they want easily. 14 mm in diameter and is key Also it gives each track its The imagery must be bold and because it cuts out part of the CD originality. iconic. This is so the product graphics. Also the centre which stands out and shows that the band remains transparent is 39 mm in It must include the record is different from other bands. diameter which will also cut away producers logo. This makes the from the graphics. product look professional. Also it The layout of the product shows that the product has be should be simplistic / It must have a geometric licensed and can be sold in shops. minimalistic. This is to make the shape. This is so it is easier for imagery stand out and to meet the transport and is less likely to be It should show if it needs target audience requirements. damaged in the process. Parental Advisory. This shows that the CD has explicit material. It must fit into a universal CD shelf / rack. This is so people can easily store it with other products. Materials It must include a smart material. This is to promote the band further by making it more interesting. The packaging must include a feature of sustainability. This is so the part of the product can be recycled so it isn’t wasting nonrenewable resources. The material must be able to meet all the requirements of it’s function and purpose. Such as being able to protect the CD from damage or it making the product easy to transport.
CORPORATE TITLE HERE: DESIGN CRITERIA My ? ? ? may meet the following points: Function Aesthetics Dimensions Information Point 1 Justifying sentence Point 2 Justifying sentence Point 3 Justifying sentence Point 4 Justifying sentence Point 5 Justifying sentence Point 6 Justifying sentence Etc.
CRITERION 2 IDEAS & DEV.
designtechnology Criterion 2: Development of the Design Proposal (including modelling) (Initial ideas) Initial Ideas The first part of this section is to generate a wide range of ‘initial ideas’. These should be your initial thoughts to solving the design problem – speed is key in this section, otherwise you might forget a really good idea whilst you are spending an eternity just getting your 30 degree lines just right. Be as creative and original as us can. Look for inspiration from the design books, posters and magazines in the classroom. If you’re still struggling, try generating a spider diagram using words associated with the design brief, such as, the name of the band or theme of your pop-up book (see example on page 25). What to do 1. Produce a range of original and creative ideas 2. Try using a ‘word map’ to help broaden your ideas. What to do cont. 7. Demonstrate a good grasp of grammar, punctuation and spelling. 8. Show off your technical language of the subject in your annotations. 9. Use arrows to indicate particular areas of importance. 10. Make sure each sheet in concise with little white space. 11. When designing always consider: • the social, moral, environmental and sustainability of each idea • the aesthetics (colour, font styles, layout and imagery) • the function (how it works) • the materials (what are the properties of the materials) How do I show off my technical language? Analyse and annotate all your ideas. Use exactly the same headings you used to compile a concise and detailed product analysis. 3. All the ideas must aim to meet your design criteria. 4. Test all your ideas against this design criteria. 5. Consult your target audience, what are their thought on the ideas? 6. Show off your graphical communication skills, consider using: • One point perspective • Two point perspective • Isometric crating • Schematic drawings • Enlargements • Cross-sections • Exploded view • Rendering or hatching techniques • Thick and thin line technique The headings should include: • Function • Ergonomics • Aesthetics • Information • Dimensions • Materials • Target Audience’s thoughts • Safety • Social, moral, environmental and sustainability issues • Testing against the design criteria
designtechnology Criterion 2: Exemplar Initial ideas: 4 fold CD packaging
designtechnology Criterion 2: Exemplar Initial ideas: CD packaging surface graphics
designtechnology Criterion 2: Exemplar Initial ideas: Merchandise and promotional material
designtechnology Criterion 2: Development of the Design Proposal (including modelling) (Development) What is the development stage? Once your target audience has decided on an initial idea, you can begin to develop it further. This is when your design should start to really take shape. The development section is the largest and most important part of the Design Process (it’s where all the experimentation and working out takes place). What should I be doing in the development section? 1. Still aim for originality & creativity in your developments. 2. Your development should include sketches, CAD, and models. What should I be doing in the development section? Cont. Show off your graphical communication skills: • Isometric crating, one and two point perspective • Schematic drawings, Enlargements and Cross-sections • Exploded views, rendering, hatching • Thick and thin line technique and 3 rd angle orthographic projection • CAD: Photoshop, 2 D Design, Illustrator, Office, Solid. Works, etc. How do I show off my technical language? Analyse and annotate all your ideas. Use exactly the same headings you used to compile a concise and detailed product analysis. 3. Model and prototype, using card, paper, Styrofoam, etc. 4. Always photograph your models and include them in your folder. 5. When designing always consider: • the social, moral, environmental & sustainability of each development • the aesthetics (colour, font styles, layout and imagery) • the function (how it works) • the materials (what are the properties of the materials) • the parts needed (how will each part help) 6. Make sure each sheet in concise with little white space. 7. Analyse and annotate all your ideas. 8. Use exactly the same headings you used in your product analysis. 9. All the developments must aim to meet your design criteria. 10. Test your ideas against this design criteria & with your target audience, what are their thoughts. The headings should include: • Function • Ergonomics • Aesthetics • Information • Dimensions • Materials • Target Audience’s thoughts • Safety • Social, moral, environmental and sustainability issues • Testing against the design criteria
designtechnology Criterion 2: Exemplar Development: 4 fold CD packaging
designtechnology Criterion 2: Exemplar Development: CD packaging surface graphics
designtechnology Criterion 2: Exemplar Development: POS Display
designtechnology Criterion 1: Exemplar Development: POS Display - surface graphics
designtechnology Criterion 2: Development of the Design Proposal (including modelling) (Manufacturing Spec) What’s a product/ / manufacturing speciation? The manufacturing specification comes at the end of the development phase, but before you start making the final outcomes. Like the ‘design criteria’, it should be presented in a series of bullet point statements and should explain exactly how to make the final product, hence the name ‘manufacturing specification’. Include points to describe all of the following: Materials: what will each part be made from & how much material is needed? Dimensions: : precise measurements for each part in millimeters? Tolerances: the maximum and minimum size each part can be. Quality Control: what needs to be checked & how and when to check it. Construction: explain exactly how each part will be made. Cost: how much will each part cost and detail any other costs involved.
designtechnology Criterion 2: Exemplar Manufacturing Specification for a 4 fold CD packaging In school Materials • • The 4 fold CD packaging will be made from solidwhite board This provides a good surface to print onto and it can be cut and folded Dimensions • • The 4 fold CD must hold one compact disc measuring 120 mm in diametre This is the product the packaging is design to hold and protect Manufacture • • The 4 fold CD packaging will be printed using a laser printer in CMYK This is the only printer in school capable of printing onto to board The 4 fold CD packaging will be cut and scored using a profile cutter This process is very accurate and leaves a good finish QC • I will check the spelling of the surface graphics • • • Fabrication & Finish • It looks unprofessional if words are spelt incorrectly I will assemble the net using multi-purpose adhesive • I will check the quality of the printed surface graphics This is strong when dry but does not set instantly allowing movement for alignment • I want the product to look like a quality product I will apply a holographic to the surface graphics • This will show the authenticity of the product • I will check the design and dimensions of the net • To ensure it cuts correctly and fits the CD Commercially Materials • The 4 fold CD packaging would be made from solidwhite board • This provides a good surface to print onto and it can be cut and folded Dimensions • • The 4 fold CD must hold one compact disc measuring 120 mm in diametre This is the product the packaging is design to hold and protect Manufacture • The 4 fold CD packaging would be printed using offset-lithography • This is fast, widely available and is very good quality • The net would be cut and folded using a bespoke die • This process is relatively fast but more importantly every net will be the same QC • Colour bars would be included • This would enable colour consistency in the printed job • A bleed area would be included • This would provide a tolerance for the die cutting process • Registration marks would be used Fabrication & Finish • This would ensure each plate is aligned when printing • The surface of the solidwhite board would be varnished with a satin finish • This would protect and enhance the presentation of the packaging • The net would be assembled using a multipurpose adhesive • This is strong when dry but does not set instantly
CORPORATE TITLE HERE In school Materials Dimensions Manufacture QC Fabrication & Finish • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • …………………… Commercially Materials Dimensions Manufacture QC Fabrication & Finish • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………………………… • ……………………
CRITERION 3 MAKING
designtechnology Criterion 2: Making Most of the marks for this section are achieved by making a 3 D outcome. You should be aiming to show a high level of making and modelling skills. For example: is the product folded correctly; do the edges line up; has it been neatly cut; does it fit together and are there any gaps? However, some of the marks for this section can be picked up in your portfolio. How can I pickup marks for making in my portfolio? Record the making process using photographs and annotations. For example: What tools have you used and why? Craft knife, safety rule, slot punch, etc. Which materials have you used and why? Able to print on to it, rigid, flexible or can be easily cut. What technologies have you used and why? Laser cutter, OPAS, milling machine, 3 D Printer (Very important – you must explain the process of using them) How do I build Quality Control checks into my making? Nearly all products produced on a commercial level will need checks in place to ensure a quality product is produced every time. Refer to the next two slides for guidance. Help? You are awarded marks for working independently and how you have solved designing and manufacturing problems. Think about what you have done in year 10 and in year 9. Finally Does the final product look professional and is it suitable for the target audience (how do you know have you asked them)?
designtechnology Criterion 3: Exemplar Record of Making Materials I printed the badge design on to 80 gsm paper. Good surface to print onto and is quite flexible for the pressing process. Tools and equipment The design is placed on a steel blank and then covered with a piece of acetate. All of these parts are placed in a die. Testing TA or DC I checked the quality of the final product - as some of the other badges produced didn’t hold together. Tools and equipment Together with the plastic backing - all the parts are pressed together to form the completed badge. QC I’ve added a bleed area to the design to prevent a white halo on the badge - also I have printed a guide for the circle cutter. Tools and equipment The ticket was manufactured using the same process as the back stage pass. However - I used a hand held rotary cutter to perforated the ticket stub. Materials Both the front and back of the backstage pass were printed onto 80 gsm paper - these were then laminated on to a piece of 280 gsm board. Materials Both the front and back of the ticket were printed onto 80 gsm paper - these were then laminated on to a piece of 280 gsm board. Testing TA or DC My TA preferred the pass to be encapsulated to add greater protection. Tools The hole for the lanyard was punched/cu t using a slot punch. QC With both the ticket and the backstage pass - some additional trimming of the edges was necessary to ensure a quality Testing TA or DC The initial feedback from the TA was very positive with no significant areas from modification or improvement.
designtechnology Criterion 3: Exemplar Record of Making Materials I used Solid white board to print the 4 fold CD packaging onto. This material has a good surface to print onto and it can also be recycled. QC I checked to make sure the registration marks where present and level Testing TA or DC The TA were a little confused as how to assemble the 4 fold CD to enable it to lock into place. CAD CAM I have used the process of CAD CAM to design and manufacture the 4 fold CD packaging. The machine used to cut the NET was called a ‘profile cutter’ Tools and equipment I set the print out up in a ‘profile cutter’. Using the Net which I drew in 2 D Design tools - I then programmed the machine to cut the RED lines and to score the BLACK line. Testing TA or DC I checked to see if all the information was visible on the packaging and compared it with my design criteria. Materials I used a self-adhesive vinyl to make the CD cover and some additional promotional stickers. This left a very good quality print and enabled me to stick the design to a CD. QC Once the machine had finished cutting and scoring the board - I checked to see if the blade had cut all the way through the material Environmental issues Due to the shape of the NET cut from the card - there is some waste material - I tried to use this waste material in the production of the tickets and backstage pass. Manufacture I used the same manufacturing processes used on the 4 fold CD - to manufacture the POS display QC I did this process twice - as the first attempt had too many bubbles visible. Modifications To improve the presentation of the packaging - I printed black on the inside as well as the surface graphics on the outside. Unfortunately - The print outs didn’t quite match up - therefore if I was to manufacture the NET again - I would have to align the prints better. CAD CAM To make the stickers and the CD label I used the process of CADCAM. This enabled me to design the surface graphics using CAD - design a cut profile in CAD and then I programmed the Versa CAMM to print and then kiss cut the CAD profiles I had drawn. Tools and equipment used I removed the waste vinyl and then transferred the sticker onto the surface of the CD using application tape. I used a squeegee to remove any bubbles from view. Tools and equipment Once the POS had been cut and scored - I glued it together using a multi -purpose adhesive and added the titles using self-adhesive pads.
CORPORATE TITLE HERE (RECORDING MAKING 1) Materials used PHOTO HERE Testing TA or DC Environmental issues PHOTO HERE Environmental issues QC PHOTO HERE Modifications made Environmental issues QC Materials used Testing TA or DC Environmental issues Materials used PHOTO HERE CAD CAM Tools and equipment used PHOTO HERE Tools and equipment used Testing TA or DC CAD CAM QC Modifications made PHOTO HERE Materials used Testing TA or DC Environmental issues QC Testing TA or DC PHOTO HERE QC PHOTO HERE Environmental issues Modifications made
CORPORATE TITLE HERE (RECORDING MAKING 2) Materials used PHOTO HERE Testing TA or DC Environmental issues PHOTO HERE Environmental issues QC PHOTO HERE Modifications made Environmental issues QC Materials used Testing TA or DC Environmental issues Materials used PHOTO HERE CAD CAM Tools and equipment used PHOTO HERE Tools and equipment used Testing TA or DC CAD CAM QC Modifications made PHOTO HERE Materials used Testing TA or DC Environmental issues QC Testing TA or DC PHOTO HERE QC PHOTO HERE Environmental issues Modifications made
designtechnology Criterion 2: Making (Quality Assurance and Quality Control - 1) What is QA (Quality Assurance)? Companies have long realised that cost is not the only influencing factor for manufacturer and consumer choice. Factors such as: build quality, consumer service, performance and quality of design dictate why one product is chosen over another. The term ‘Quality Assurance’ relates to all aspects of the manufacturing process, from the early stages of design right through to the delivery of the product. What is QC (Quality Control)? Quality Control is a small part of Quality Assurance. It involves a series of checks, which take place on a product during the manufacturing process. The checks are carried out to ensure that each product meets the required standards. These checks are a crucial part of the manufacturing process and can take place at anytime. Possible checks may include: 1. 2. 3. 4. Checking the size of the product or component Checking for spelling mistakes Checking the consistency of the colour Checking the registration of the colours. How can I show that I’ve considered QA and QC in my project? One method of showing QA would be to design a flowchart building in quality control checks throughout the manufacturing stages. What is a flowchart and why use them? Flowcharts allow us to present a sequence of activities in a clear and informative manner; such as the manufacturing of a product to ensure quality control checks are made. Like many forms of communication, a need for standardisation is required in order for others to interpret the information. Flowcharts use a series of shapes to help communicate the information. Standardisation in flowcharts The lozenge shape illustrates the start & finish of the flowchart. The rectangle contains a process or task. The diamond shape represents a decision to be made. The parallelogram represents a point of input or a point of output. This shape represents a point of adjustment.
designtechnology Criterion 2: Making (Quality Assurance and Quality Control - 2) Example 1 The example shown is very basic and could be more detailed (and effective). It does not take into account how much water to use and how long to leave the tea bag in the water. To obtain this information, the flowchart needs feedback loops. Feedback loops If a decision is needed to be made which results in a yes or no response then a feedback loop is added. Depending on the response, the flow may carry on or follow the path of the loop. If this is the case, then an adjustment must be made before asking the question again. An example of a more detailed and effective flowchart is given in example 2.
designtechnology Criterion 3: Exemplar Flowchart for a 4 fold CD packaging START 1. Setup A 3 document in 2 D Design Tools - include reg. marks for OPAS Is the document A 3 and are three reg. Marks visible? N Y Is the NET visible on the print out? Turn of NET and reprint Is it accurately aligned? N N Y Y 6. Mount the printed board on to a sacrificial pieces of board 11. Stick holographic sticker in place 7. Setup OPAS to read the reg. marks Check document settings 12. Insert CD 2. Draw out NET using 2 D Design tools N N Is the NET the correct size? Has the OPAS read all three marks? Check opt. entered / check reg position Change the size of the NET Y Y 8. Cut and score the NET using OPAS on the profile cutter 3. Turn the cut lines to RED and the score line to BLACK N N Are all the lines the correct colours? Change the colour of the line Has the blade cut through The card? Cut again Y Y 9. Perform a dry assembly of the NET 4. Insert surface graphics from Photo. Shop N N Are the surface in the correct position? Does it fit together? Change alignment and position Y Y 5. Print the design to board without the NET being visible 10. Glue the NET together Go back to stage 2 STOP Adjust to fit
CORPORATE TITLE HERE: FLOWCHART
CRITERION 4 EVAL. & TEST.
designtechnology Criterion 4: Testing and evaluating (Summative and Formative) Testing The testing procedure is an essential part of the design process. All products will have to undergo many tests before they are manufactured and released onto the market. We can break the testing procedure into two areas: physical testing and consumer testing (or asking the target audience), both should occur throughout the design process. Physical testing A physical test would be carried out to ensure the product is fit for purpose, meeting all the points listed on in the design criteria and the manufacturing specification. For example, a POS Display will have to be tested to ensure: • it has good stability; • it can be disassembled for postage; • it is strong and rigid. Consumer testing It is also important to gather opinions from the product’s intended users (the target audience). In industry, consumer tests are carried out on a selection of the target audience to obtain essential opinions. These tests normally involve a questionnaire or a simple ranking test. Consumers are asked if the product meets their needs and why. This helps the design team to improve the product’s function and aesthetics. How do I test and evaluate my ideas and artefacts? Evaluating is the process of critically and objectively questioning how well the design ideas or the final product meets the design criteria or the manufacturing specification. Testing and evaluating IS NOT a section which simply occurs at the end of the design process. Good testing and evaluating should appear at various stages throughout the design folder. We can break the evaluation process into two areas: formative testing and evaluating and summative testing and evaluating. Formative testing and evaluating Formative evaluating forms throughout the design process. Every time you make a decision or judgement about your work it should be in relation to the contents of your design criteria, manufacturing specification or your target audience's thoughts. Summative testing and evaluating Summative evaluating occurs at the end of the design process (summarising). It specifically judges how well the final product meets the design criteria or the manufacturing specification. For a detailed summative evaluation: • always write in third person (Don’t write: I think or I like); • always include sketches detailing how to impove the product; • answer every point listed in the design criteria or manufacturing specification; • always include the opinion of a third party - ideally the client or someone from the target audience; • compile a questionnaire to ask your target audience; • use photographs to support and describe aspects of the product; • refer to your modifications list to help explain why aspects of the product were changed. Evaluating how the product could be manufactured in industry At the end of the summative evaluation, consider how the product could be made (manufactured) on an industrial scale. Clearly their would need to be some modifications in order of this to occur. Simply, list these modifications and then comment how it would be produced commercially. For example: Which method of commercial printing would be used and why; how would the product be constructed commercially or which plastic manufacturing method would be used to produce the product and why.
designtechnology Criterion 3: Exemplar Summative Evaluation On a scale of 1 to 5 (5 being good and 1 being bad) rate each question appropriately. Function Aesthetics Information How well does the case promote the band? 1)0% 2)0% 3)5% 4)10% 5)85% Does it look artistic and modern? 1)0% 2)10% 3)0% 4)5% 5)85% Does it include the name of the band? 1)0% 2)0% 3)0% 4)0% 5)100% How well does it protect the CD? 1)0% 2)0% 3)15% 4)5% 5)80% Are the font styles original and modern? 1)0% 2)5% 3)10% 4)5% 5)80% Does it show the track names? 1)0% 2)0% 3)0% 4)0% 5)100% Is it easy to transport the case? 1)0% 2)0% 3)0% 4)10% 5)90% How well does it inform the audience of the band? 1)0% 2)5% 3)15% 4)20% 5)60% Are the colours bright and vibrant? 1)0% 2)5% 3)10% 4)55% 5)30% Materials Does the packaging include a feature of sustainability or renewable resources? 1)0% 2)0% 3)10% 4)5% 5)85% Is the case widely recyclable? 1)0% 2)0% 3)60% 4)30% 5)10% Does it include the record producers logo? 1)0% 2)0% 3)0% 4)5% 5)95% Is the imagery bold and iconic? 1)0% 2)0% 3)10% 4)70% 5)20% Is the layout of the product simplistic / minimalistic? 1)0% 2)0% 3)5% 4)10% 5)85% How well does the case promote the band? 1)0% 2)0% 3)5% 4)10% 5)85% Are the font styles original and modern? 1)0% 2)5% 3)10% 4)5% 5)80% Does it include the record producers logo? 1)0% 2)0% 3)0% 4)5% 5)95% Does the packaging include a feature of sustainability or renewable resources? 1)0% 2)0% 3)10% 4)5% 5)85%
designtechnology Criterion 3: Exemplar Summative Evaluation Function How well does the case promote the band? The Case promotes the band well. This is because the bands name is clearly visible. Also all other products related have the same imagery, therefore it is recognizable. Aesthetics Information Materials Does it look artistic and modern? My target audience rated this category high. Therefore they think that the design looks artistic and modern. This is because mainly of the materials used. Does it include the name of the band? The band name is include twice all together; One the case and the other on the case. 100% of the target audience gave this rating 5 which is the highest. Does the packaging include a feature of sustainability or renewable resources? Most of the case is made from renewable sources such as the main body which is made of plywood and the hinge which is made of card. Does it show the track names? Again just as the band name, the target audience were fully satisfied that the track names were clearly shown. Is the case widely recyclable? Some of the target audience thought that the only parts of the case were recyclable. However others thought if the all the different components where separated, most of the case would be recyclable. How well does it protect the CD? The case is made from strong materials e. g. plywood and aluminum. This makes the case impact resistant and protects the CD extremely well. Are the font styles original and modern? The case used quite simple fonts. However my target audience think that the fonts have been used effectively. This shows the fonts complement the simplistic and minimalistic look of the case. Is it easy to transport the case? The case is squared shape, so it can be easily stacked and stored. This reduces the amount of space wasted during transportation. Are the colours bright and vibrant? The colours used are bright colours. However not all of them are vibrant as some are purposely dull. This reflected in how the target audience rated it. How well does it inform the audience of the band? 1)0% 2)5% 3)15% 4)20% 5)60% These figures show that most of my target audience thinks that it does a good job of informing. However some other people disagree which means it may lack some information. Is the imagery bold and iconic? The imagery used is very iconic. This is mainly due to theme of the band. As the target audience predominantly agree with this, it has fully met the design criteria. Is the layout of the product simplistic / minimalistic? The case has little amounts of graphics and detail. This is so the materials used are reocognised. This is in keeping to the design criteria and the target audience are also satisfied by the outcome. Does it include the record producers logo? The producers logo is only on the CD. This meant some of the target audience didn’t think it should get the highest rating as they think it should be on the case as well, Are the font styles original and modern? 1)0% 2)5% 3)10% 4)5% 5)80% Does the packaging include a feature of sustainability or renewable resources? 1)0% 2)0% 3)10% 4)5% 5)85%
CORPORATE TITLE HERE (EVALUATION)
CORPORATE TITLE HERE (EVALUATION)
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