add logo of sponsor SCAMS SCHEMES AND

[add logo of sponsor] SCAMS, SCHEMES, AND SPOOFS: ONLINE BRAND PROTECTION ISSUES January 21, 2015 Anaheim, California Sponsored by KNOBBE MARTENS Panelists Katherine Mc. Gowan, Trademark/Advertising Counsel Linked. In and Susan Natland & Jeff Van Hoosear, Partners Knobbe Martens #IHCC 15 #IHCC 12 2015 ACC-So. Cal In-House Counsel Conference 1

Insert Sponsor Logo here Scams, Schemes, and Spoofs Dear Sir: I have been requested by the Nigerian National Petroleum Company to contact you for assistance in resolving a matter. The Nigerian National Petroleum Company has recently concluded a large number of contracts for oil exploration in the sub-Sahara region…. . In exchange for your accommodating services, the Nigerian National Petroleum Company would agree to allow you to retain 10%, or US$4 million of this amount… However, to be a legitimate transferee of these moneys according to Nigerian law, you must presently be a depositor of at least US$100, 000 in a Nigerian bank which is regulated by the Central Bank of Nigeria… Time is of the essence in this matter… Yours truly, Legitimate (Really) Nigerian Prince #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_2 2

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Insert Sponsor Logo here Scams, Schemes, and Spoofs – Consumer Fraud w Counterfeits/Fakes w Grey Market w Pharming/Phishing – Brand Misuse w Brandjacking w PPC Abuse w SEO Abuse – Domain Misuse w Cybersquatting w Typosquatting w Domains/Keyword Scams #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_4 4

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Insert Sponsor Logo here Scams, Schemes, and Spoofs < PHISHING: Sending an e-mail falsely claiming to be a legitimate enterprise in an attempt to trick the user into surrendering private information – Check URL w Check Whois information w Contact domain registrar? w https: //urlquery. net/ #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_6 6

Insert Sponsor Logo here url. Query. net – a service for detecting and analyzing web-based malware. It provides detailed information about the activities a browser does while visiting a site and presents the information for further analysis. #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_7 7

Insert Sponsor Logo here Scams, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_8 8

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Insert Sponsor Logo here Scams, Schemes, and Spoofs

Insert Sponsor Logo here Scams, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_11 11

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Insert Sponsor Logo here Scams, Schemes, and Spoofs – Why does “spoofing” work? – Understanding consumer behavior/preferences w bargain (cheaper) vs. fake (cheap) #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_13 13

Insert Sponsor Logo here Scams, Schemes, and Spoofs – Understanding consumer behavior/preferences w bargain (cheaper) vs. fake (cheap) #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_14 14

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Insert Sponsor Logo here Scams, Schemes, and Spoofs Fake domain name: Wallmatt. com Real domain name: Walmart. com Fake: Appple. com Real: Apple. com Fake: Best. Buyh. com Real: Bestbuy. com Fake: Fashiomworld. co. uk Real: Fashionworld. co. uk Fake: Sportsdierct. com Real: Sportsdirect. com Fake: Wurbanotfitters. co. uk Real: Urbanoutfitters. co. uk #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_17 17

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Insert Sponsor Logo here Scams, Schemes, and Spoofs louisvuittononlineoutletus. com officialsanfrancisco 49 ers. com originalbeatsbydre. com #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_19 19

Scams, Schemes, and Spoofs beatsbydre? 090701_20 20

Insert Sponsor Logo here Scams, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_21 21

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Insert Sponsor Logo here Scams, Schemes, And Spoofs

Insert Sponsor Logo here Scams, Schemes, and Spoofs

Insert Sponsor Logo here Scams, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_25 25

Insert Sponsor Logo here Scams, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_26 26

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Insert Sponsor Logo here Scams, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_28 28

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Insert Sponsor Logo here Scams, Schemes, and Spoofs

Insert Sponsor Logo here Scams, Schemes, and Spoofs

Insert Sponsor Logo here Scam, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_32 32

Insert Sponsor Logo here Scams, Schemes, and Spoofs Resource: Coupon Information Center a not-for-profit association of consumer product manufacturers dedicated to fighting coupon misredemption and fraud http: //www. couponinformationcenter. com/index. php #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_33 33

Insert Sponsor Logo here Scams, Schemes, and Spoofs <“Non-actionable Spoofs” #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_34 34

Insert Sponsor Logo here Scams, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_35 35

Insert Sponsor Logo here Scams, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_36 36

Insert Sponsor Logo here Scams, Schemes, and Spoofs

Insert Sponsor Logo here Scams, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_38 38

Insert Sponsor Logo here Scams, Schemes, and Spoofs #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_39 39

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Insert Sponsor Logo here Scams, Schemes, and Spoofs < #1 Educate your consumer in order to identify fakes and to combat counterfeit sales < #2 Use free/low cost services to monitor your trademarks and domain names for abuses and unauthorized activity and more sophisticated services as necessary < #3 Be ready to contact search engines and social media sites for immediate resolution of unauthorized use < #4 Be aggressive against counterfeiters < #5 Alert your accounting department on scams and fake invoices < #6 Engage law enforcement in appropriate cases #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_42 42

11 th Annual In-House Counsel Conference January 21, 2015 (Anaheim, CA) www. acc. com/chapters/socal/ #IHCC 15 43 000000_43