ACTIVITY OF PR-SPECIALIST Туркулец Алекей WHO IS

ACTIVITY OF PR-SPECIALIST. Туркулец Алекей

WHO IS THIS MOST PR-SPECIALIST? • Companies on the market a lot, and all must have their face to be recognizable, distinct from its competitors. And then PR is indispensable.

• His main responsibilities - to form the image of the company to promote its interests, to establish contacts with the media, organize press conferences. . .

• Importantly - profitable "to light the" company, and technology to promote "ideas to the masses" can be very different: • placing articles in appropriate publications; • participation in exhibitions; • conducting promotional shares. . .

• The task of PR-specialist - to create a positive image of company among customers, competitors, partners in the market and. . . employees of this company.

• Another field of PR man - a specialized PR-agencies. Over the last ten years they have appeared in Russia a huge amount. Here, working with different customers and solve problems of any complexity: from promotion candidates to the Duma before the organization of brilliant shows and corporate events.

• PR, working with politicians involved in this myth-making, information warfare. Turn ordinary-looking candidate in colorful characters, for whom the voice of the people. Engaged in a guerrilla war "with competitors. Rumors, gossip, "black PR" - all in turn.

• In business, PR-specialists are able to pull's failed campaign to promote the product to restore the status quo of the firm.

• The agency PR man in a wide range of issues than his colleagues in a particular firm. Today - an order from the construction organization, tomorrow help address the wellknown artist, the day after tomorrow - representatives of political parties. Interesting and dynamic. However, the amount of wages less than the salary of PR-specialists of large holdings and corporations.

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