Active e Concept for the e Bike

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Active e. Concept for the e. Bike • Link naar video

The Crisis is a blessing! • Change and adaptation • Cost savings are ‘hot’ • Stimulate your (local) economy • Support your public mobility management policy • Combine it with social motives Boost your approach, get him on your team!

What is the ‘e. Mobility Management Tool’? • An instrument of advise aiming to create • One-stop shop for enterprises to ‘buy’ total e. Mobility solution there • Local fit (Southend concentrate on e. Bikes!)

British bicycle culture

Dutch context (1)

Dutch context (2)

Dutch context (3)

What does Southend need to make an Active e. Bike Concept for commuters work? 1. Test fleet of e. Bikes / pilots in enterprises Pedal assisted bicycle (pedelec) Flyer T 5 € 2499 Trek t 500 € 2249 Bikkel Ibee 3 € 1699 DB-zero 3. 0 folding GBP 1500

But you need more Training on riding and on routes Basic understanding Repair & maintenance service

Steps to involve businesses in an e. Commuteplan • 1 st conversation with (decision maker) 1. 2. 3. 4. 5. Why is that Business interested to participate? Employees’ commute pattern (location, mode and km)? What bicycle facilities are in place? Which contributions will the business make? Homework and date for 2 nd meeting • Prepare: Evaluation of data and provisional offer • 2 nd conversation with (decision maker) 1. Analyses and conclusions 2. Provisional offer • In return from the business (Finances, PR, boss involvement, introduction to a close business-friend/network

The offer to that business • Base (bronze) • • • Introduction + test ride for staff Pilot of trial period for employees (e. Bike + service package) Training + coach Baseline on 10 basic items mid term review + end term results Costs and time involved for whom • Options • ‘flavour’ depending on early adapters: ICT nerds, health freaks, mobility scrooges, gadget crazy, gamers, etc. • Silver, Gold • Agree, sign, plan and start deliverance

Stop talking about it, do it! Henk Kok Director Active e. Concept Ltd. in The Netherlands www. active-econcept. eu

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