ACTION Group financial results for III Quarter of

ACTION Group financial results for III Quarter of 2010 Further turnover increase in the period of lasting economic slow-down November 16 th, 2010

Financial results of the ACTION Group including ACTION S. A. 2

3 rd QUARTER 2010 FOR THE GROUP Presentation concerns the 3 rd quarter of the fiscal year 2010, that is, the period from July 1 st to September 30 th 2010 In the 3 rd quarter 2010 consolidated net profit of the ACTION S. A. Group amounted to PLN 7. 3 mln ACTION S. A. ’s turnover for the 3 rd quarter 2010 amounted to PLN 486. 1 mln compared to PLN 442. 9 mln during the running 3 rd quarter 2009 – dynamic increase by 9, 8% An increase in interest among institutional investors – a new important investor, Aviva Investors Poland S. A. possessing 6. 06 percent of the ACTION S. A. seed capital Execution of consecutive prestigious order for the delivery of Actina servers worth PLN 13. 8 mln for the Geneve European Organisation for Nuclear Research (CERN) 3

SELECTED FINANCIAL DATA ACTION S. A. Capital Group – July - September 2010 [tsd zl] Income on sales Gross profit on sales Gross mark-up on sales Cost of sales and marketing In relation to income Administration general costs In relation to income Remaining incomes and profits Remaining costs and losses Results on operational activity Net financial costs Net result profitability III quarter 2010 (July - September 2010) 500 645 33 781 6. 7 percent -25 675 -5. 1 percent -5 722 -1. 1 percent 6 671 -1 093 7 962 -1 103 7 267 1. 5 percent V quarter 2009 (August - October 2009) 495 539 44477 9. 0 percent -28 993 -5. 9 percent -4 077 -0. 8 percent 1 416 -1 093 11 730 -831 8 378 1. 7 percent 4

Activities in the period of a lasting economic slow-down 5

ACTIVITIES IN PERIOD OF SLOW-DOWN July - September 2010 Where we are growing Sales increase in the commercial networks segment by broadening sales offer and signing of new agreements – increase of sales by 16. 6 percent in the perspective year to year Increasing number of export custommers and strengthening of co-operation bonds with curent clients – deepened penetration of foreign markets Winning over customers in new segments of expendables and lighting materials, Particularly for own brands – office services and commercial networks – Signing an agreement with Jeronimo Martins Dystrybucja for permanent deliveries of compact fluorescent lamps according to T 2 technology for the BIEDRONKA chain Penetration of the market of small and medium RTV / Household Appliances – Turnover growth in the quarter perspective Q 3/Q 2 by 11 percent – Increase in number of custommers to over 300 6

ACTIVITIES IN PERIOD OF SLOW-DOWN July - September 2010 Logistics Where we want to economize 7

TENDERS July - September 2010 Signing of agreement for the delivery of 3 200 computers for the Ministry of the Interior & Administration Winning of the tender for delivery of 300 computers for the Republic of Poland Sejm Office Participation in numerous tenders announced at the break of the III and IV Quarter. A significant part of them might be effected within the IV Quarter of 2010 8

Dependent companies and own brands 9

SFERIS July – September 2010 CHAIN OF SFERIS COMPUTER SALONS As of the end of the III Quarter 2010 an overal number of 131 retailer sales outlets were functional, including: – 33 partnership salons – 34 company’s own salons – 64 commercial islets Since September, Sferis, together with the publishing house Axel. Springer (Forbes, Newsweek, Auto Świat, Komputer Świat), has been running an internet shop at the domain www. komputerswiat. pl. The shop, including orders servicing, payments, logistics and infoline is run by Sferis. Customers may collect ordered items in the Sferis chain. In August, Sferis was awarded the Customer’s Golden Laurel of 2010 10

E-COMMERCE July – September 2010 PROJECT GRAM. PL Consecutive Quarter the Company closed with a profit 10 tsd. Games sold in August is a historic record as far as monthly sales is concerned 170 tsd. unique users of the GRAM. PL shop Record level of audience (over 914 tsd. of unique users) In co-operation with the Sferis shop, the introduction of the broad offer for players dedicated hardware to hardware department Realization of the target for 2010 in September: 100 collection outlets distributed across Poland that cover all voivodeships. Now, some 30 percent of orders is directed to collection outlets GRAM. PL is a prizewinner of the „Trust as a base of e-commerce” report published in co-operation with Bankier. pl financial portal and comparing the portal Ceneo. pl 11

Own brand Active. Jet July – September 2010 EXPENDABLES Further expansion on the B 2 B market – entrance to the catalogues for 2011 of large office services and among others to Konsorcjum Biuro Klub, OSSA The start of co-operation with the new distributor Europapier Impap (holding the status of European Distributor) Introduction of our products to the MAKRO chain Introduction of new series of products – some 40 new products Development of the new strategy meant to increase the participation of products of Active. Jet brand in the execution of public orders Intensification of marketing activity – among other things, the start of work on a new image of expendables 12

Active. Jet July – September 2010 LIGHTING EQUIPMENT Intensive development of Active. Jet Energy lighting Ø Introduction of new fluorescent lamp models Premium+ manufactured according to T 2 technology Ø The broadening of the lighting line with high quality halogens as well as cordless remotely controlled RGB models Expansion of Active. Jet Energy products: Ø Continuation of co-operation talks with commercial networks Ø Development of export sale of Power LED and SMD lighting Ø Expansion into new foreign markets (Estonia, Latvia, Austria, Bosnia and Herzegovina) Ø Introduction of lighting products to building materials markets (chain customer) in the Baltic states and to the foodstuffs chain in Slovakia 13

THANK YOU FOR YOUR ATTENTION Contact for media and capital market representatives Anna Bielińska – Director for Corporate Communication 0 -22 332 16 96 e-mail: anna. bielinska@action. pl Dominika Lenkowska – Agencja Martis CONSULTING 0 -22 244 57 09 e-mail: dominika. lenkowska@mc. com. pl 14