About company in general History Strengths, weaknesses, oppurtunities

About company in general History Strengths,weaknesses, oppurtunities and threats Objectives Conclusion Plan

About company in general principal business Reebok is 3rd largest seller 2004 Annual Sales = $4 billion commands a 51% Over 500 exclusive Reebok Stores

History

Strenghts,weaknesses, opportunities and threats OPPORTUNITIES: objectives culture advertising and marketing campaigns quality share National Football League campaign Changed leadership for difficult brands THREATS: $ Weak channel Foreign market is suffering Chinese products Strong Competition

Objectives Focus on finding customers Focus on improving working New techonologies

Conclusion

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