AAPBS Annual Meeting 2012 27 -28 November 2012 UTM, Kuala Lumpur, Malaysia Service Innovation in Business Schools Professor Michael Osbaldeston Director of Quality Services, EFMD, Belgium and Former Dean of Cranfield School of Management, UK
What is EFMD? An international, not-for-profit, institutional membership organisation of business schools and corporations based in Brussels, Belgium, and an office in HK Currently with 788 members from academia, business, public service and consultancy across 80+ countries A mission to promote and enhance excellence in management education and development internationally “Bridge” between the corporate and management education worlds
EFMD Membership Worldwide Total: 788 members across 80+ countries
EFMD Activities Well known for its accreditation processes: EQUIS – EFMD Quality Improvement System covering all the School ’s activities EPAS – EFMD Programme Accreditation System covering individual programmes A new development system – EDAF – EFMD Deans across Frontiers to help schools in their development Other activities: Networking events, eg conferences Advisory Seminars Research, Surveys and Information Projects
What is Service Innovation? a new customer interaction channel a new service delivery system a technological innovation in the service process new forms of operation in the supply chain new ways to organise and manage services or some combination of these - which benefits both the service producer and the customers/clients (Source: Finnish TEKES/research agency)
The Uncertain Future of the MBA permanent decline or feature of economic conditions? Rise of Pre-Experience and Specialist Masters Consortium Global EMBA Hybrid Degrees Online and Blended Learning Example University of Sydney EMBA (http: //sydney. edu. au/business/global. EMBA)
What Do Clients Expect from Executive Education? Increasingly Customised Blended, Modular Delivery Research, Development and Innovation Consortium Provision Example: Shell Project Management Academy Partnership with Corporate Universities Exec. Ed and Strategy/OD Consulting Offshore Locations Client Relations Management
How To Use Social Media? Website marketing Example: “Generation. Web” by Carrington. Crisp, EFMD and ABS Social networks Example: University of Otago B. S. using Linked. In to provide mentors for every MBA student (http: //www. otagomba. com/mentor_profiles) i. Tunes. U Example: The Open University launched in 2008; 1309 days up to January 2012 44 m downloads of material >5 m visitors downloading files (292, 000 per week!) 90% of visitors from outside UK 1 in 33 downloaders go on to visit OU website
Developing Career Services Career counseling CV preparation Interview skills Career fairs Internships/projects Job placement On-going careers guidance Example: NUS BS “total preparation” approach
What Do Alumni Want? (1) “Alumni are sometimes the most undervalued and underutilised asset available to a business school. ” (Source: “Alumni Matters 2012”, Carrington. Crisp) School Benefits: student recruitment mentoring business speakers internships/jobs fundraising (Centres, Chairs, Scholarships)
What Do Alumni Want? (2) Alumni Expectations: career networking new job opportunities classmate contacts new business thinking support for school Aim to satisfy BOTH alumni wants AND school needs
Managing Quality Assurance and Continuous Improvement • branding • innovation • rankings Reputation QUALITY Internationalisation Accreditation • curriculum • students, faculty, clients, etc. • partnerships & alliances • EQUIS, EPAS, EDAF • AACSB • AMBA • national systems
Thank you Q&A Discussion to follow www. efmd. org
Скачать презентацию AAPBS Annual Meeting 2012 27 -28 November 2012
6d5fe118669dc077270a13d5f04b711a.ppt