A Roadmap for Hosting Success in Challenging Times

A Roadmap for Hosting Success in Challenging Times Jeffrey J. Hardy, VP of Business Operations

Parallels and Smarter. Tools – A Partnership Smarter. Tools thanks: Serguei Beloussov Chairman and CEO of Parallels Jack Zubarev President, Service Providers Worldwide Soeren von Varchmin VP, Saa. S and Service Providers International The Entire Parallels Team Parallels is an authorized Smarter. Tools Reseller, Lease-license Reseller, and Bundle Provider. 2 Parallels – Optimized Computing. TM

Challenging Times = Exceptional Opportunity Our presentation today will focus on three core concepts: • Revenue v. Profitability • Using business intelligence to cut costs, make effective decisions, drive profit, and build businesses • Add value – maintain price And, of course, we will conclude with the Smarter. Tools Scooter Giveaway. 3 Parallels – Optimized Computing. TM

“A penny saved is a penny earned. ”* “Sometimes a penny earned is two pennies spent. ”** • At Hosting. Con 2008, Smarter. Tools presented the session: Customer Service and its Discontents – How to Turn an Overhead Expense into the most Valuable Tool in Your Business Arsenal • “All of the information you need to accomplish [your] objectives is flowing through your organization right now. ” * Ben Franklin ** Tim Uzzanti 4 Parallels – Optimized Computing. TM

Innovate with Business Intelligence • Consolidate communication channels • Understand the value of the information in your Sales and Support systems • Collect information in a meaningful, actionable way • Determine what information they are looking for versus what they find IMAGINE – Driving Support costs down by 25% • Discover how customers get information and make decisions • Act on this information: – Modify product and service offerings – Add channel content – Measure expended effort and dollars against results in all things – Re-evaluate value proposition – Much more… 5 Parallels – Optimized Computing. TM

Not Only for You – Also for Your Customers Smarter. Track complete customer service software • Parallels APS certified, downloadable from within the Plesk interface, and available to your customers now • Available for purchase and installation on local or colocated servers in shared, dedicated, and VPS environments from: – Parallels – Other authorized Resellers – Directly from Smarter. Tools • New! Hosted Smarter. Track BETA and the new Hosted Affiliate Network. Information available at www. smartertools. com and the Smarter. Tools booth #43 6 Parallels – Optimized Computing. TM

“Price is what you pay. Value is what you get. ”* • Competing on price is a game where even the winner ends up weakened and poor. When you compete on value, everyone wins —especially the customer. • Pricing must be competitive, but desirable customers buy when they perceive value exceeds cost. • Hosting companies can build value by partnering with software companies and service providers that add value now, during challenging times, and follow through with real opportunity going forward. * Warren Buffet 7 Parallels – Optimized Computing. TM

Build Value in Shared, Dedicated, and VPS • Promotional Bundle Provider – Example: Parallels distributes the Smarter. Bundle Pro – Smarter. Bundle Pro - $750 added value – Dedicated, VPS, and other qualifying offers – Upgrade opportunities • Hosted Affiliate Program – New opportunity – Shared, dedicated, and VPS qualified – Recurring revenue model • Smarter. Tools Partner Programs are available to qualified hosting and technology companies. – Information available at the Smarter. Tools booth #43 or contact: partners@smartertools. com 8 Parallels – Optimized Computing. TM

Over 200 Hosting Industry Partners Worldwide 9 Parallels – Optimized Computing. TM

Announcing Unlimited Possibilities In addition to Reseller, Bundle Provider, and Monthly Lease Licenses, Parallels Plesk Panel now includes Smarter. Mail Lite • Smarter. Mail is the preferred Windows email solution for use with Plesk products. • Smarter. Mail Lite can be downloaded from the Smarter. Tools Web site or via the Plesk Dashboard. (coming soon) • Smarter. Mail Lite builds substantial value for hosting companies, resellers, and end users. • Provides unlimited users (mailboxes) and unlimited domains when used in conjunction with Plesk. (available March 3) • Additional information and a complete feature list is available on the Smarter. Mail Edition Comparison page of the Smarter. Tools Web site: www. smartertools. com 10 Parallels – Optimized Computing. TM

Q&A Jeff Hardy, VP of Business Operations, Smarter. Tools Inc. 623. 434. 8050, jhardy@smartertools. com 11 Parallels – Optimized Computing. TM

Many Ways to Win with Smarter. Tools is proud to be a Silver Sponsor of the Parallels Summit 2009. And the winner of the Smarter. Tools Scooter Giveaway is… 12 Parallels – Optimized Computing. TM

Thank You Jeff Hardy Vice President of Business Operations Smarter. Tools Inc. 623. 434. 8050 jhardy@smartertools. com www. smartertools. com 13 Parallels – Optimized Computing. TM