A NEW MARKETING WEB SITE funded and created by ARTS-Dance And it’s free for you to use
History (pg 1) • Spring 2008 - Individual gets the idea to create a couple of 2 -3 minute videos that show what square dancing and round dancing are. • Spring 2008 – Individual contacts a custom video production company with the idea. The company convinces the individual that he would be wasting his money, and that in today’s marketplace, the way to sell a product is with a 24/7 web site. Cost $15, 000 to $20, 000. The individual decides to go ahead with the project. • Late Spring 2008 – Individual watches stock market (and retirement accounts) take a nose dive.
History (pg 2) • June 2008 – Individual asks ARTS-Dance for help funding a web site dedicated solely to promoting Square, Round, & Contra dancing. Site to include HD video of each dance form and resources for finding caller, teachers, and clubs throughout North America. • ARTS decides to fund the whole project ($22, 000) and put individual in charge. • June 2010 – Site launches at NSDC in Louisvillle, KY.
HOME PAGE • First page when entering site • Figures change position every 7 seconds • Buttons take you to video or content page • Footer has links to various organizations and a newsletter (not shown) sign up. Watch video & Get Started Buttons 3 sentence description of each dance form Pause button Manually rotate illustrations.
Note: The remaining slides have similar set ups for the Round and Contra sections. Sq Dance Landing Page (Top Half) To other dance forms or back to Home page Takes you to Get Started Resources Associations Blog Articles (other links to follow) 3 Buttons To video To Blog articles To Resources (More text below this) Detailed description of activity On all pages (photo to be changed)
Get Started Page (Top Half) More good stuff about each dance activity and how to get started. Quotes relating to dancing (More text below this) More ways to get to the resource pages Possible space for advertising
Resource Page (Top Half) By clicking here, , here, or here You will be taken to a page where you can select your state or province. Each state or province will list every caller, cuer, and club for which we have info. Below here is a maple leaf to select Canada, and below that, an identical set up entitled “Find A Club”. Similar set up in the Round and Contra sections
Blog Page (Top Half) The intent is to always have 3 articles to read. This one will always be a default if we are short of material.
Associations Page This page lists all 10 member associations of ARTS-Dance
How to use You 2 Can Dance – pg 1 • • Make you 2 candance. com your home page. Every time you go on line, you will register a” hit” to the site. This helps it move to the earlier pages when someone does a search. If you have a web site, be sure to add a link to this site. The number of links to a web site is a major factor in moving it to the first few pages of search engines. Make sure you are listed on the web site, whether you are a caller, cuer, or club. If you have a web site, we will put a link to your web site. If you have an email address, we will put a link to it for immediate contact by a visitor to the site Send data to info@you 2 candance. com Everywhere you can, advertise “you 2 candance. com”. It is a nonthreatening; no pressure way to get people to check us out, and no one will bother you unless you choose to be a contact.
How to use You 2 Can Dance - pg 2 • • • Put a little sign in one of your car’s rear windows. Just you 2 candance. com, nothing else. You don’t have to put your phone number or any explanation. If enough people do this, eventually people will visit the site, just to see what it’s all about. Print up business cards that jus say www. you 2 candance. com. Leave them laying around in waiting rooms, libraries, on supermarket bulletin boards, anywhere someone might just pick it up and say “What the heck is this? ” Make up a banner and hang it outside where you dance, or when you do a demo. Use this web site on your flyers for open houses or other recruiting literature. People unfamiliar with the dance activity can watch a video of actual dances and listen to a description of the activity given by a professional voice-over artist. This web site isn’t by any means the only tool you will need to help our activities grow. It is, however, another weapon to put in your arsenal. ARTSDance has created this to help you educate the public about what it is that we enjoy so much. Remember, the more times someone sees something, hears something, or comes into contact with something, the more likely they are to at least give it a try. After all, that’s all we’re asking, just give us a try.
THE END Photo by Roy Gotta
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