A NATIONAL LAND TOURISM PLAN Friends of Tourism

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 Chris Lowe Executive Director Bus Association of Victoria – For the Bus Industry Confederation of Australia SLIDE 1 www. ozebus. com. au

The Bus Industry Confederation of Australia • Representing the Australian Bus and Coach Industry • A National Moving People Strategy • BIC Tour, Charter and Express Committee A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 SLIDE 2 www. ozebus. com. au

Who are we? • Australian Bus and Coach industry employs more than 40, 000 people. • Australian bus manufacturing sector – 1300 buses a year • More than 5000 coaches in operation A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 SLIDE 3 www. ozebus. com. au

26 16 11 A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 SLIDE 4 www. ozebus. com. au

Who are we? • 1. 5 million domestic coach travellers. • 6 million nights of tourism • $1 billion contribution to domestic tourism. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 SLIDE 5 www. ozebus. com. au

School Tourism – The PACER Program • School Tourism to the ACT 159, 000 visitors. • 477, 000 nights • $106 million to the local economy • 84 percent by school bus or coach A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 SLIDE 6 www. ozebus. com. au

$775 $423 $313 A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 SLIDE 7 www. ozebus. com. au

$8, 246 $8, 166 $6, 933 A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 SLIDE 8 www. ozebus. com. au

Regional Employment • 250, 000 jobs in regional tourism. • 4000 jobs lost in regions – 12 months to March 09 • Buy Australian? A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 SLIDE 9 www. ozebus. com. au

4 standout issues for coach tourism • Lack of a strategic approach • Marketing • Standards and quality assurance • Research A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 SLIDE 10 www. ozebus. com. au

A National Land Tourism Plan • Transport and tourism infrastructure • Marketing • Accreditation • Research A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 SLIDE 11 www. ozebus. com. au

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 Chris Lowe Executive Director Bus Association of Victoria – For the Bus Industry Confederation of Australia SLIDE 12 www. ozebus. com. au