a marketing view of sustainable development efficiency of insulation Francis da Silva Saint-Gobain Isover creates efficient insulation solutions to provide safe comfort for all users and protect the environment.
1/ INTERACTIVE Values Environmental challenges are interactive Climate change, Saving rare resources Responsable attitude, waste managment, . Security of energy procurement, …. Quality of living ( indoor environment)
Urgent ! INSULATION and CLIMATE CHANGE Efficient and quick results wanted ! 1/ Climate change : major issue for tomorrow Greenhouse gases increasing of emission X X CO 2 as major part of Greenhouse gases X X Burning of fossil materials for Energy Needing for more Energy Buildings : 40 % of Energy consumption in Europe Security of procurement Mainly old existing buildings Energy and climate change: CO 2 challenged !
INTERACTIVE Values Environmental challenges are interactive Sustainable solutions are interactive
Sustainable development : mixing benefits Equitable Economy Social Sustainable development Sustainable Long term Environment
INTERACTIVE Values Environmental challenges are interactive Sustainable development is interactive Sustainable solutions give interactive benefits (Win / Win positions )
2/ ACTORS and DECIDERS have their own perceived values
Final choice Cost efficiency Decision process Reason additional value ? decisive impact ? Environment Values Emotion media experience Left brain read words 16 March 2018 Right brain can see colors
3 / SELLING solutions and projects INVOLVING actors and deciders Efficiency , perceived results, quick return Perceived advantages Future Financial interest Next generation Family comfort Planet The future now
3 / SELLING solutions INVOLVING actors and deciders Efficiency , perceived results, quick return Combined solutions for Win / Win benefits
Insulation : key to Energy Efficiency No competition on solutions 3 rd: efficient use of fossil energy sources TRIAS ENERGETICA 2 nd: use renewable energy sources 1 st : minimise energy loss Decreasing the need of energy is the first step
3 / SELLING solutions INVOLVING actors and deciders Efficiency , perceived results, quick return Combined solutions for Win / Win benefits Sexy offer : honey better than acid Greater comfort in residential and working spaces thermal atmosphere, acoustic, hygrometric, air quality
Process of decision Insulation is good for the planet climate change Insulation and resources Life cycle analysis Insulation bring a better quality of life Insulation is comfort Insulation is self financing Global / individual Insulation creates new jobs Renovation potential Insulation is a win action
Efficiency first ! We need You ! Now !
EFFICIENCY Insulation : swift and radical decrease of CO 2 Significant and quick response
European potential Insulation : swift and radical decrease of CO 2 Europe (25) Eurima/Ecofys study 460 million tonnes of CO 2 could be saved by insulation, 3. 3 million barrels of oil a day is the possible equivalent of CO 2 savings by 2036 through the insulation of all existing buildings Existing potential
SUSTAINABLE VALUES Economy Social Environment
Lifecycle of glass wool 1 Raw material Production Transport Basically it is sand up to 80% recycled glass. Melting and fiber forming 75% storage and transport savings due to high compressibility of the lightweight product rolls. Compression rates up to 8: 1 Out of 1 m³ raw material we produce 150 m³ glass wool insulation products 1: 150 In average the energy needed for production and transport is compensated in less than 6 months. 18, 8 m³ 18, 9 m³
Lifecycle of glass wool 2 Utilization Installation Glass wool is safe and easy to install. Straight off the roll onto the wall. Not classified as carcinogenic under Directive 97/69/EU of the European Commission Reuse & recycling 6 tons CO 2 savings per year through one tone installed glass wool. Isover glass wool is a mineral product and is free of propellants and pesticides, chemically neutral, non combustible and free of flame-retardant and free of ground waterpolluting chemicals. 0, 8 t CO 2 caused by production of 1 t glass wool 6 t CO 2 savings in one year by 1 t glass wool In 50 years the CO 2 caused by production will be compensated 100 times. Multi-purpose, reusable, recyclable.
Environment : Life Cycle Analysis contribution Global efficiency : positive balance (L C A on 50 years) IBR 200 mm : CO 2 emissions (on LCA) : 2, 9 Kg C 02 CO 2 savings per year : 5, 1 Kg C 02 / year CO 2 savings on 50 years : 255 kg CO 2: Ratio : 88 high efficiency : GR 32 100 mm : CO 2 emissions (on LCA) : 3, 5 Kg C 02 CO 2 savings per year : 7 Kg C 02 / year CO 2 savings on 50 years : 350 kg CO 2: Ratio : 100 Total used primary energy 121 MJ /m 2 ( 50 years) saved prim ener 15 579 MJ (return 6 months) (return 6
PLUS … - Environment Durable material No using rare resource Compression Recycling Waste management ( plants and building sites)
2 - Social Indoor comfort for all people Energy precarity (fuel poverty) Jobs creation Safety and easy installation Health and safety caring (LCA)
2 - Economy : exclusive self financing comfort Technical potential (all buildings) Cost-effectiveness 22 (2010) 39 (2030) Ecofys VI / Eurima study : E U 25 35 to 52 70 Study 2003 115 billion/ Y 151 Billion/ Y 270 Billion/Y 11 Every you invest in insulation You can get 5 Within 30 ans (return 5 Y) 5 back Return 4, 28 Y Return 2, 73 Y
exclusive self financing comfort Insulation by Isover : Saving energy by Saving Money : EXa. MPLE 1 French study for new house to be built M 3 type with floor and garage, climatic Zone H 1, Surface : 115, 6 m 2. Non isolée loosings Heat consumptions Release CO 2 Heating costs 2, 269 W/m 2. K 62 031 k. Wh 4, 1 tonnes 1 935 euros Isolée RT 2005 0, 426 W/m 2. K 7 413 k. Wh 2, 3 tonnes 231 euros Comparing to nos insulated house : 5, 3 time less loosings, 8, 4 time less heat consumption, 6, 1 time less CO 2 release. Source : Etude bureau d’études Tribu 2005 France.
exclusive self financing comfort Insulation by Isover : Saving energy by Saving Money : EXAMPLE 2 Single family house (building 1960 Pettenbach Austria) Before Annual heating cost After 2 700 euros 200 euros
exclusive self financing comfort Insulation by Isover : Saving energy by Saving Money : . EXAMPLE 3 Multifamily building, 7 flats on 3 levels, Renovation in Switzerland (Building 1960 Männedorf) according to Minergie program data Normes nationales Suisses Needing of energy for Heating Annual energy cost 164 k. Wh/m 2/Y 4 035 euros Standard Minergie 70, 8 k. Wh/m 2/Y 1 735 euros
PLUS … other economics Durable solutions Property value creation Creation of jobs
Renovation : the key Renovation of existing Builings : Radical decrease of CO 2 More comfort for all people RENOVATION Less energy precarity Value of Buildings Jobs creation Key for sustainable development
Summerizing Insulation with ISOVER Saving your money, Better comfort for your family, Protecting our planet the future now ! aujourd'hui pour demain
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