A Century of Industry Standards Leadership Alec Mc

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A Standards Case History 1. Early Products, US Market 2. Today’s Products , Global Markets 3. Product & Technology Transitions 4. Standards & Regulation Transitions 5. A Government – Industry Partnership 6. Industry Participation is Key to Success Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 2

1903 – 1920 The Beginning • A-B founded in 1903 • IEC founded in 1906 Inside the machine shop, Lynde Bradley (center) and Charles Pfeiffer • Product line included: − Automatic starters − Switches − Circuit breakers − Relays • A-B Participated in early US Electrical Manufacturing Industry Trade Groups Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 3

1970 s International Sales Numerical control advertising Industrial Computer Group headquarters Highland Heights, Ohio • Purchase of Information Instruments Inc. First PLC introduced in 1973 • Purchased Bunker Ramo numerical controls division • 1972 launched drives with purchase of TPC Drives Inc. • 1979 Introduced Data. Highway, the world’s first plant floor network • Published Data. Highway specifications, became a de facto standard of the industry Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 7

1980 s International Standards Strategy Representative products • 1985 to diversify A-B trust holdings, board sold A-B to Rockwell International for US$1. 65 billion • 1988 with Digital Equipment Corp. , A-B developed the Pyramid Integrator, the first system to integrate plant floor and information processing worlds • Began proactive participation in IEC committees in the mid Eighties Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 8

1990 s Global Development • Launched products featuring Ethernet and TCP/IP connectivity • 1994 introduced Device. Net, an open, device-level network, which quickly became de facto standard • Merged A-B software business with ICOM to form Rockwell Software • ODVA Formed Control products US$1. 6 billion purchase of Reliance Electric Added electric motors, mechanical power transmission Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 9

Industrial Control Products Today • Logix Controllers • Drives / Servo Motors • Electronic operator interface devices • I/O Products • Industrial Computers • Industrial Controls • Medium Voltage • Motion Control • Motor Control Centers • Networks & Communication Products • Power Products • Safety Components • Sensors • IEC, ISO, ISA, IEEE, • ODVA, OPC, MIMOSA, • EN, GB, JB, NEMA, UL Superior Reliability Of Products Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 10

Rockwell Software Products Today • Mechanical Design RSWire • Communications RSLinx, RSNet. Worx • Programming software RSLogix, RSGuardian • Process Monitoring & Control RSBatch, Process. Pak Seamless Integration with office software Information Management • Human Machine Interface(HMI) /Visualization RSView 32 • Information Management RSSQL, RSBizware • IEC, ISO, ISA • OPC, MIMOSA, WBF, Visualization Factory. Talk Platform • Process Control Device Level Control Communications Logic Design and Documentation Turn Plant Floor Data Into Useable Information Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 11

Rockwell Automation Control Systems • A Global Leader… No. 1 in North America • Sales: ~$5. 0 Billion • ~19, 000 employees • Represented in more than 80 countries • Global Business and Technology Partnerships • Customer Driven Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 12

Industries And Clients We Serve Petrochemical & mining Metals 14% 9% • • • Asarco Silver Bell Copper Mine BHP BP Amoco Dow Chemical Du. Pont Exxon / Mobil Grupo Mexico La Caridad PDVSA Phillips Shell Eastman Chemical • • Alcoa Bao Steel China Steel Inland Nucor Posco USX Forest products 9% • Appleton Paper • Consolidated Papers • Georgia Pacific • International Paper • Mac. Millan Bloedel • Mead • Weyerhaeuser • Westvaco • Valmet Semiconduct or/ Infrastructure/ Consumer Transportation Commercial 37% 18% 13% • 3 M • BMW • Applied Materials • Anheuser-Busch • Boeing • Coca-Cola • Bridgestone • Disney • Caterpillar • Eli Lilly • Daimler-Chrysler • Heineken • Ford • Hershey Foods • General Motors • Kellogg • Goodyear • Kimberly-Clark • Hyundai • Kraft • Michelin • Nestle • Nissan • Pepsi / Frito Lay • Toyota • Procter & Gamble • Universal Studios • Unilever Copyright © 2007 Rockwell Automation, Inc. All rights reserved. • • • Intel Motorola Nokia Samsung TSMC UMC. Pacific Gas & Elec. MHI Carrier Trane 13

Product & Technology 2000 s - - > 1980 s. . 1990 s . . . 1970 s Electro-Mechanical Products PLC Products & Systems Power, Control & Information Solutions Product / Technology Transitions Market Leadership Through Each Discontinuity Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 15

Technology, Product & Market Changes NEMA Reactive Comply Standard s l l ca ca ni tri ha ec ec t El m duc ent tro ro m ec P uip ice ent v n El Eq De po m Co Industry ty fe ss t Sa ce men o Pr ron m vi ste are En Sy ftw nic o So ctr e Market Focus Use of Standards External Global El Internal Local Type of Standards Activity Proactive Influence Marks Conformanc e IEC Standards Trade Regulation Technical Operation National Purpose of Standardization Regional Copyright © 2007 Rockwell Automation, Inc. All rights reserved. Business Strategic International 16

Next Generation Technologies • Smart Materials – Nanotechnologies – Biotechnologies • Knowledge Systems – Self Learning – Self Healing – Self Adapting • High Speed Communication Systems – Integrated Multi Media – Instant Real Time Data New Technologies are Converging and Common across Applications Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 17

Standards & Regulations 2000 s - - > 1980 s. . 1990 s . . . 1970 s National Standards, Product Standards International Standards, Consortia, Product & System Standards International Standards, Product Regulation, Industry Regulation, Product, System & Service Standards / Regulation Transitions Market Leadership Through Each Discontinuity Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 18

Result A Growing Global Standards Portfolio ? • Americas a? REGULATI ON Corporate Focus Next Generation Needs Social Accountability Industry Standards Service Standards Distributed Systems System Integration System Security • China • Asia-Pacific Global Infrastructure Process Improvement • Europe • North America Global Economy Trade Agreements Environment Interoperabilty Functional Safety Market Access Compliance Communication Company Benefits Early Warning Standards Effective Participation Product Knowledge Transfer Electrical Safety - 1994 1995 -2000 -2004 Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 2005 19

A Portfolio of Standards Services Systems, Architecture, Platforms PRODUCT PRODUCT REGULATION Environment, Health, Safety, Security, Energy Facilities –Offices, Manufacturing, Warehousing, Logistics Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 20

Market Access Issues for Manufacturers: Mark du jour ! Test du jour! • • Increasing number of countries are establishing or revising conformity assessment (CA) systems New CA Marks required for each new system Mexico Korea Can I make our products bigger to accommodate the marks ? CE Marking EU Brasil Hong Kong Saudia Arabia Argentina China Singapore Switzerland • New CA systems may require testing, evaluation incountry & only by in-country laboratories Taiwan Russia Norway Germany GS Mark Sweden Finland Australia Denmark • Manufacturers are required to invest more time & money to determine requirements & demonstrate compliance Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 21

IEC Technical Committee Interests • TC 17 Switchgear & Controlgear 1927 • TC 22 Power Electronic Systems & Equipment 1934 • CISPR International Com. on Radio Interference 1934 • TC 31 Equipment for Explosive Atmospheres 1946 • TC 44 Safety of Machinery 1957 • TC 65 Industrial Process Measurement & Control 1967 RA has representatives in all IEC committees of interest • IECEE IEC System for Conformity Testing 1985 Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 22

Government – Industry Partnership CENELEC ISO WTO U. S. Dept. of Commerce APEC American National Standards Institute PASC IEC COPANT National Institute of Science & Technology FTAA CANENA National Electrical Manufacturers Association EU TABD Rockwell Automation Instrument Society of America Institute of Electronics & Electrical Engineers ICSCA APEC - Asia Pacific Economic Cooperation AEA FTAA - Free Trade Association of the Americas AEA - Europe EU - European Union ICSCA - Industry Cooperation on Standards & Conformity Assessment TABD - Transatlantic Business Dialogue Underwriters Laboratories IPC US ASEAN Business Council AMT Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 23

Industry & Trade Associations • Rockwell Automation has used NEMA as its preferred standards platform for Automation Products • Rockwell Automation has supported NEMA transition from a domestic (US) focus to a global industry focus with offices in China, Mexico, and Brazil • NEMA is the secretariat to USTAGS (mirror committees) of IEC / ISO TC of interest • NEMA is also the International Secretariat to some IEC / ISO TC of interest • Rockwell Automation is a member of local Trade or Industry Associations in many countries that we do business in e. g. CEEIA, ITEI etc Industry & Trade Associations are platforms for Industry Consensus Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 24

How Does RA Participate in Standardization? Corporate Lead Managing Standards Commercial Participation MGMT APEC/SCSC CENELEC TC IEC Committee of Action IEC Sector Board 3 ISO TC 184 SC 5 TABD ASEAN/ACCSQ SC AG US-ANSI Australia-SA Business Unit Drafting Standards Technical Participation MGMT - Management Board AG - Advisory Group IEC TC 65 WG 6 Function Blocks ISO TC 184 SC 5/WG 5 Application Frameworks UK- BSI WG WG ISA SP 95 Enterprise/Control Integration IEC SC 65 C / WG 6 Fieldbus IEC SC 65 B / WG 7 PLC TC - Technical Committee WG - Working Group WG NEMA TF TF ISA SP 50 Fieldbus Committee SC - Subcommittee TF - Task Force Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 25

IEC 1906 Award Recipients • 2004 • 2005 • 2006 • 2007 • David S. Fisher • Valerie Demassieux • Dan Stewart • Ron Collis • Jim Christensen Rockwell Automation IEC Technical Recognition Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 26

IEC Leaders • Ron Reimer – IEC Vice-President – USNC President – ISA Standards & Practice Board Member – ANSI Board Member • Pip Pearce – IEC Presidents Advisory Committee on Technology – IEC 2000 Masterplan Task Force Member – IEC TC 17 B US Representative Rockwell Automation Leadership Commitment Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 27

Industry Partnership & Participation • Industry dialogue at a local level between domestic and International stakeholders provides a consensus platform on which to build. • Industry dialogue with local Government ensures that standards and regulations being proposed or developed, are practical and relevant to the specific industry being addressed. • International cooperation between Industry groups is encouraged to develop consensus on International Positions • Governments communicate frequently in different forums without Industry present Industry Participation is Key to Success • Participation of Industry Experts at International Meetings with Government Stakeholders is a model for success Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 28