------------------------------ A Benchmarking Framework for the University Sector Careers Service
The Benchmarking Process ------------------------------ • Background • Why benchmark? • What is benchmarking ? • Proposed framework
Stages in the Benchmarking Process ------------------------------Stage 1 Planning Plan Stage 2 Data Collection Do Stage 3 Stage 4 Data Analysis & Comparison Results & Action Compare Act
Stage 1 - Planning ------------------------------ • Appoint a project team and clarify objectives of the exercise • Identify Centres of Excellence to benchmark against • Categorise core activities • Identify comparable information for each core area
Behind the Scenes ------------------------------1. Understand your own processes 4. Implement steps to close performance gaps 2. Analyse processes of others 3. Compare your performance with others
Stage 2 – Data Collection ------------------------------ • Desk research – Annual reports, web/paper searches and e-mail/telephone conversations • Site visits – Cultural & ’off agenda’ material is equally informative
Stage 2 - Data Collection ------------------------------ • Prepare Questions – According to core activities – SWOT analysis – Circulated draft questions internally– staff buy-in – Circulated questions to BM partners
Stage 2 – Data Collection ------------------------------ • Plan visits – Decide how necessary is the visit – Priortise who you need to see, nice to see – Personal contacts are useful for further follow-up – Leave time on the day to re-visit or browse
Data Comparison ------------------------------Bristol No. of staff Cardiff Edinburgh Cork 5 7 5 1 half time Employer Presentations & Milkround Visits 120 Companies visited 59 Companies visited 83 Companies visited 61 Companies visited Recruitment Fairs Bristol hosts 6 Fairs attended by 383 exhibitors & 4, 852 students Cardiff hosts 3 Fairs attended by 87 exhibitors and 1, 861 students Edinburgh hosts 3 Fairs attended by 222 exhibitors & 4, 920 students Cork hosts 1 Fair attended by 48 exhibitors and 2, 000 students • Design template to allow for easy comparison- tabular format
Stage 3 – Results and Action ------------------------------ • Identify gaps and address relevance to your situation • Make recommendations • Prepare action plan
Benefits of Benchmarking ------------------------------ • Raises awareness & confidence about own performance • Better understanding of the ‘big picture’ • Greater involvement and motivation of staff in change programmes • Learning from others in applying best practice – without re-inventing the wheel
Careers Service Experience ------------------------------ • Planning is the key to success • Be clear on your own core activities • Keep it simple • Learn as you go • Be realistic
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