Скачать презентацию 7 Marketing Tools Web 2 0 EB
adab3b3adecf6a25abbbafb14cdc194f.ppt
- Количество слайдов: 19
Скачать презентацию 7 Marketing Tools Web 2 0 EB
Скачать презентацию 7 Marketing Tools Web 2 0 EB
7. Marketing Tools: Web 2. 0
EB 2. 0 § Second generation of web technology, services, and tools § Communication, creativity, collaboration, and information sharing § Conversational marketing 90
Blogs for Real Estate Professionals ü Tremendous marketing opportunity ü 18% of REBAC members have a blog ü Growing rapidly 90 -91
Why Blog? ? Web presence ? Showcase personality ? Networking ? Provide valuable ? Remain top of mind information ? Demonstrate expertise ? New clients & referrals ? Build your brand ? Media exposure ? Improve search results ? Answer questions 92
Who Should Blog? R Anyone! R Need desire, dedicated time, and something to say R Integrate into overall prospecting strategy R Allocate time R How often? 2 -3 hours weekly 95 -96
How Do I Get Started? > Review variety of other blogs > Select blog software > Populate site > Make site available for others > Review “Your Toolbox” and “Bright Idea” take-away tips 96 -97
Beginner’s Checklist ? Subscribe to blogs ? Define the audience ? Encourage comments, questions and respond ? Web address ? Use a disclaimer ? Select a platform ? RSS availability ? Write and post frequently ? Set up for sharing ? Brevity, targeted ? Promote your blog ? Provide valuable info ? Professional web design ? Photos, video ? Have fun and be creative! ? Key search terms 97
What Should I Blog About? § § § § Industry trends Home buying tips Common mistakes Local activities Restaurants Guest bloggers Weekly features Community events § Personal stories and anecdotes § local news commentary § Home warranty overview § Buyers and FSBO § Foreclosure issues § Blog roundup 99
Exercise: 6 -Minute Brainstorming: Blog Topics > What topics would you like to blog about? > What would be of interest to your buyers? 100
Social Media Statistics >54 %: comfortable with social media >23% : somewhat comfortable. >75%: use Facebook >75%: use Linked. In® >Facebook is number one >9%: don’t use any social media 101
www. facebook. com > Largest online social network for personal and business > Hundreds of millions of users worldwide > Share photos, links, videos, blog posts > Make far-flung connections > Network is called “friends” 102
Ask buyers to add a testimonial §Contacts are recommended §Establishes a baseline of trust www. Linkedin. com > > Professional social network Find, meet, and connect with qualified professionals Receive recommendations Invite others to be part of your network 102
Readers are followers twitter Tweets Retweets @RT Handles www. twitter. com > > Microblogging site— 140 character limit Exchange “tweets” Asks, “What are you doing? ” Readers are “followers” 102
www. youtube. com > Share photos and videos—educational, entertainment, and marketing > Link to your blog or Web site > Publish to the world or restrict access to a viewer list 102
Flickr www. flickr. com > Collaborative photo management and sharing site > Upload and tag photos and link to your blog or Web site > Used as a photo repository for bloggers 102
www. myspace. com > Personal social networking tool > Create private communities > Share photos, journals, interests, music, status, Web sites and more > Used mostly by teenagers, college students, and young adults 102
Real Estate Sites > Active Rain > Inman > Active Rain-Localism > RE Bar Camps > Trulia Voices > Real Estate. Voice > Real. Town > Zolve > Talk. Realtor. com > Wanna. Network > Zillow Communities 103 -104
Social Media Best Practices > Use sites for intended purposes > Connection requests to those you know > Create groups and customize settings > Include links > Complete profiles > Use key words > Schedule time and set time limits > Actively participate > Don’t get overwhelmed > Focus on the sites you enjoy 110 -111
Social Media Best Practices > Ask clients to write recommendations on Linked. In > Send a Facebook “friend request” after meeting potential clients > Post house-hunting photos to Flockr > Post testimonials on You. Tube, link to Facebook and Linked. In® > Tweet open house alerts to followers > Use Tweet. Local. com > Who is twittering about houses? 110 -111
Скачать презентацию 7 Marketing Tools Web 2 0 EB
adab3b3adecf6a25abbbafb14cdc194f.ppt