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50 -Something Earns Respect of C -Suite and Millennials with Social Media 10 Tips 50 -Something Earns Respect of C -Suite and Millennials with Social Media 10 Tips and a take-away

Who is Janet Kacskos? • College of Fellows • APR Who is Janet Kacskos? • College of Fellows • APR

What is Millersville University? What is Millersville University?

Research Research

Yik Yak Yuck! Yik Yak Yuck!

#1 – Have a Plan • Goals for Social Media: – Twitter increase from #1 – Have a Plan • Goals for Social Media: – Twitter increase from 7, 925 followers to 9, 400 – Facebook increase from 18, 712 followers to 20, 000 – Instagram increase from 4, 397 followers to 6, 500 – Bring Millersville News to fruition and communicate the site as the “go to” place for news for the campus community and media. – Work closely with the university leadership and the campus community to find stories to tell to the media, use on the website and for social media.

Have a Calendar • Orientation • First Day of Classes • September 19 – Have a Calendar • Orientation • First Day of Classes • September 19 – National talk like a pirate day • Homecoming • Halloween • Mid-terms • Thanksgiving

#2 -Spelling does matter! Around the world everday, Millersville alumni are hard at work #2 -Spelling does matter! Around the world everday, Millersville alumni are hard at work making the world a better place. Nicest comment: Sue Miller You need a proofreader.

#3 Timely Response Marketing Trouble! Paid Post at 7 p. m. Millersville. U Work #3 Timely Response Marketing Trouble! Paid Post at 7 p. m. Millersville. U Work toward those #careergoals with a Business Certificate in Marketing. Online. Fits your schedule and budget. http: //www. millersville. edu/academics/hmss/buadm/marketingcertificate. php Question at 10 p. m. Jeffro: “So with a business cert in marketing, what exactly does that get me? ” Random response from a tweeter at midnight: “An assload of debt. ”

Social Listening Social Listening

#4 – Know your audience #4 – Know your audience

#5 - Voice • Your opinion doesn’t matter. You are speaking for your business/firm. #5 - Voice • Your opinion doesn’t matter. You are speaking for your business/firm. • Personality vs. feelings. • Be factual. • Have a sense of humor.

Humor and videos • https: //www. facebook. com/pg/millersvilleu/v ideos/? ref=page_internal Humor and videos • https: //www. facebook. com/pg/millersvilleu/v ideos/? ref=page_internal

#6 Give Up the Keys • Snapchat and Instagram – Greek fundraisers – Wellness #6 Give Up the Keys • Snapchat and Instagram – Greek fundraisers – Wellness Day • Twitter – Solar Eclipse • Facebook – Presidential Inauguration – Women’s March

Sep 9 MU students helping out DVS!! #villedayofcarin g #United. Way Sep 9 MU students helping out DVS!! #villedayofcarin g #United. Way

#7 Analytics July 2016 Today 18, 805 12. 49% 21, 155 7, 970 13. #7 Analytics July 2016 Today 18, 805 12. 49% 21, 155 7, 970 13. 69% 9, 053 33. 89% 6, 004 4, 484

#8 - Photos #8 - Photos

#9 – Avoid Repetition • From snorkeling with turtles to taking part in Neptune #9 – Avoid Repetition • From snorkeling with turtles to taking part in Neptune Day on the ship, Laura Saltzman has had quite the Semester at Sea. You can read the blog from her journey at: http: //ow. ly/Go. Dg 6. • Millersville University - Marauders without Borders - A Semester at Sea

#10 - $$$ #10 - $$$

Have a Strong Stomach (and thick skin) https: //ragingchickenpress. org/ Have a Strong Stomach (and thick skin) https: //ragingchickenpress. org/

Thank you! Questions? Thank you! Questions?