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50+ FOR 50+ project ‘Excellent Senior Care’ in an elderly care house Marianne Ziekemeyer, 50+ FOR 50+ project ‘Excellent Senior Care’ in an elderly care house Marianne Ziekemeyer, NL Tallinn, October 2008 Experts on Work, Gender and Aging

Poll in a Dutch PLUS Magazine: Would you like to work in an elderly Poll in a Dutch PLUS Magazine: Would you like to work in an elderly house?

model for age proofing jobs rising R line P W waving W line burn model for age proofing jobs rising R line P W waving W line burn out mid life 3 d age blues falling P line R < 20 Ziekemeyer, 1996 37 55 phases of life Age. Proof, 2001 ® nr 0707835

Sustainable for gender and age F W T < 20 © 37 Man 55 Sustainable for gender and age F W T < 20 © 37 Man 55 Levensfase Female Age. Proof

Senior qualities> care job qualities • A better safety eye • Good knowledge & Senior qualities> care job qualities • A better safety eye • Good knowledge & insight about the care • • to give Feeling connected with the eldest generation More adjusted to life & death cycle Less sexual harassment, aggression and better coping systems Less elderly abuse from care givers More chances for Complementary Care Mature generation friendly atmosphere 3 d life phase suits a willingness to give care & attention without asking in return

Age proofing Jobs - the method A-, B- & C-tasks in (carreer)perspective C B Age proofing Jobs - the method A-, B- & C-tasks in (carreer)perspective C B A A = Remaining part of the task package B = Tasks perceived as demanding C = Tasks with provide inspiration make them wind-down tasks make them growth tasks Age. Proof©

50+ Pilot Profile • Considerable labour shortages • Pre-study done in 2007 • Facilitating 50+ Pilot Profile • Considerable labour shortages • Pre-study done in 2007 • Facilitating 50+ and over in suitable working • • • settings in the care Unit = 15 fte; ± 20 inhabitants 3 jobs to combine: professional care giver, activity leader & living room care giver / observer 1 job ≠ ‘age proof’ 95% female Action research & partipative observing Domotics & other facilitations (…)

50+ combined JOB profile 50+ combined JOB profile

Process profile & aspects of evaluation Process profile & aspects of evaluation

Chances and Risks in Phases of life and a hybrid policy F the surplus Chances and Risks in Phases of life and a hybrid policy F the surplus Chances for Youngsters Chances for the Elderly W midlife T < 20 © Risks for Older workers Risks for Youngsters 37 55 HR OH Age. Proof

No age management & senior policy! Without imagination No age management & senior policy! Without imagination

Next steps in the 50+pilot burning questions - pitfalls &tips? - How to create Next steps in the 50+pilot burning questions - pitfalls &tips? - How to create an open culture? - Integration of 50+ old & new staff - Tests, research (WAI, C-R, performance) - What kind of trainings are needed? - When is the 50+ project a sucess? - Action research pitfalls? - How to maintain motivation? - Frequency of meetings - Will it influence the organisation structure? - How to react on resistance f. e. from 50 -? Age. Proof