498200135 英文三 周婉茜 499050628 影傳二 黃美玲 499050056 影傳二 謝宛伶 497651284 經濟四甲 孫毓寧
UNIQLO Ø Background Ø History Ø Store Count
BACKGROUND u Uniqlo Co. , Ltd. is a Japanese casual wear designer, manufacturer and retailer. u The company was originally a division of Fast Retailing Co. , Ltd. . On November 1, 2005, it was restructured as a separate wholly owned subsidiary called Uniqlo Co. , Ltd. u Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, France, Hong Kong, Malaysia, Russia, Singapore, South Korea, Taiwan, Thailand, the United Kingdom and the United States.
HISTORY u 1949 -1994: rise in Japan u 1997: “SPA” strategy u 1998 -2002: outlets spread and overseas expansion u 2002 -2004: Uniqlo profits dropped sharply u 2005 -present: further expansion u. The goal of 5 trillion yen (about 61. 2 billion US dollars) by 2020
STORE COUNT u ASIA : Taiwan : 6 Japan : 854 China : 93 South Korea : 65 Hong Kong : 15 Singapore : 5 Malaysia : 2 Thailand : 1 u. AMERICA : U. S. A : 3 u. EUROPE : England : 13 Russia : 2 France : 1
UNIQLO SWOT Analysis
Strength u Emphasize” Made for all” u Average of ages u Basic & functional goods u Best Service u Expand quickly in Taiwan markets
Weakness u long-term R&D u Decentralize markets and customer bases in Taiwan u Competitive opponent
Opportunity u Creative Marketing methods u Cooperate with celebrities and famous designers u Brand preference
Threaten International Brand enter to Taiwan u Reasonable price ? u Reduce to buy u
The Logo Clear Brand Name Simple Color Square Shape
The Sloan Target customer: People from all age s Rhyme: niqlo, U for all. Made remember Easy to
Advertising
Commercial Casual function Freely playful mind Modern simplicity Commercial 1 http: //youtu. be/3 l. W 9 Qy. KI_s. A Commercial 2: High. Tech http: //youtu. be/1 Y 1 F 9 OVnc. Sw
The latest products of UNIQLO Heattech Ultra light premium down jacket
What is Heattech? absorbs body moisture smooth and soft highly resilient and durable Especially for men’s heattech of which the fabric can quickly absorbs moisture that keeping you dry and refreshed.
What is Ultra light premium down jacket? further weight reduction high quality of bounce and fluffiness portable and fits in your pocket SO LIGHT! water-resistant
TV Commercials Chen Yi Han Ver. http: //www. youtube. com/watch? feature= player_embedded&v=Cu. WEx. Qr. VPBc Chen Bo Lin Ver. http: //www. youtube. com/watch? feature= player_embedded&v=Of. HNw. MMzg. SE
Conclusion Idea : made for all Be original Change clothes, Change the world Japan’s Brand/Company Common Price but High Quality Simple and Comfortable Concentrative Advertisement Shopping at home Very Popular
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