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4 Music & Box Channels Q 3 2017 4 Music & Box Channels Q 3 2017

Channel Profile Source: BARB/Advantedge, Q 3 2017 Channel Profile Source: BARB/Advantedge, Q 3 2017

Q 3 highlights 4 Music viewers are commercially receptive, celebrities influence their purchase decisions Q 3 highlights 4 Music viewers are commercially receptive, celebrities influence their purchase decisions (i=297) and they tend to buy products from companies who sponsor TV shows (i=267) 4 Music & the Box channels reach 22% of 16 -34 s every month (3. 2 m) 37% of 4 Music viewers, and 54% of BOX MUSIC viewers are aged 16 -34 They are trendsetters – they buy new products before most of their friends (i=166) and people come to them for advice before buying new things (i=150). Source: . 1. BARB/Advantedge, Q 3 2017, 2. TGI, 07/16 -06/17, base = adults 16+.

Top rating 4 Music programmes 16 -34 s Programme Title TVR 1 4 MUSIC'S Top rating 4 Music programmes 16 -34 s Programme Title TVR 1 4 MUSIC'S LATEST VIDS 0. 5 2 ROB KARDASHIAN & CHYNA 0. 3 3 TRENDING LIVE! YOU SELECT 0. 3 4 8 OUT OF 10 CATS 0. 3 5 TATTOOS AFTER DARK 0. 3 6 LIAM PAYNE'S BRAND NEW VID! 0. 3 7 TRENDING LIVE! 0. 3 8 KOURTNEY & KHLOE TAKE THE HAMPTONS 0. 3 9 KEEPING UP WITH THE KARDASHIANS 0. 3 10 MARIAH'S WORLD 0. 3 Source: BARB/Advantedge, Q 3 2017, unique programme titles

The Box channels reach more 16 -34 s each month than popular magazines 4 The Box channels reach more 16 -34 s each month than popular magazines 4 Music & Box 6 combined Monthly reach = 3. 2 m Music/Film mags combined Monthly reach -Mixmag, Mojo, Q & Empire = 442 k Men’s mags combined Monthly reach –GQ, Men’s Health, Men’s Fitness & Esquire = 495 k Source: GB TGI 07/16 -06/17, 4 Music & Box 6 : BARB/Advantedge, Q 3 2017 Women’s mags combined Monthly reach –Glamour, Elle, Marie Claire & Cosmopolitan = 1. 2 m

The typical 4 Music Viewer 4 Music viewers say they enjoy watching adverts as The typical 4 Music Viewer 4 Music viewers say they enjoy watching adverts as much as the programmes (i=214). They find TV advertising interesting and say it gives them something to talk about (i=169). 4 Music viewers are commercially receptive, celebrities influence their purchase decisions (i=300) and they enjoy watching ads featuring their favourite celebrities (i=189). Whilst watching TV they will also search on the internet for products they’ve seen advertised (i=168) and claim that advertising helps them choose what to buy (i=169). Source: GB TGI 07/16 -06/17, base = adults. 4 Music viewer defined as those who select is as 1 st, 2 nd or 3 rd favourite channel.

The typical 4 Music Viewer 4 Music viewers have premium tastes, saying they wear The typical 4 Music Viewer 4 Music viewers have premium tastes, saying they wear designer clothes (i=178), can’t resists expensive perfume/ aftershave (i=176) and have expensive tastes (i=139). They are conscious of appearance – they like to stand out in a crowd (i=197) and they say designer labels improve a person’s image (i=196). They like to keep up with the latest fashions (i=193) and they spend a lot on clothes (i=185). They are trendsetters – they buy new products before most of their friends (i=166) and are usually the first amongst their friends to know what’s going on (i=132). People come to them for advice before buying new things (i=150). They are connected, saying they couldn’t live without internet on their mobile phone (i=140) and feel the need to check social networking sites every day (i=153). Source: GB TGI 07/16 -06/17 , base = adults. 4 Music viewer defined as those who select is as 1 st, 2 nd or 3 rd favourite channel.