33 rd Annual Meeting February 19 — 22

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33 rd Annual Meeting February 19 - 22, 2004 Hyatt Sainte Claire Hotel San Jose, California 2004 SCCR Yen & Wu 1

EXPLORING THE PARADIGM OF HOSPITALITY IN CHINESE Tsu-Hong Yen, Ph. D. Department of Hospitality Management Y. Diana Wu Dr. Martin Luther King, Jr. Library San Jose State University 2004 SCCR Yen & Wu 2

Presentation Outline n n Research method Meanings of hospitality in the Western society Meanings of hospitality in ancient Chinese Implications and conclusion 2004 SCCR Yen & Wu 3

Objective n To explore the paradigm of hospitality in Chinese and the Western n The host The guest Treatment of the guest 2004 SCCR Yen & Wu 4

Research Method n Etymology—study of word origins n n Host Guest 賓客 Hospitality Literature search n The etiquette of serving guests in ancient Chinese literature 2004 SCCR Yen & Wu 5

Background I n n n 694 million international travelers in 2003 (WTO). Hospitality has become an international business. Hospitality is an important function for international companies. 2004 SCCR Yen & Wu 6

Background II n n n Hospitality refers to the manner and generous treatments that the hosts offer to their guests. The need to understand the cultural dimension of hospitality Difficulity to find an equivalent word to “hospitality” in some cultures. 2004 SCCR Yen & Wu 7

Hospitality in the Western Society Hospitality The act or practice of being hospitable; the reception and entertainment of guests, visitors, or strangers, with liberality and goodwill. - Oxford Dictionary 2004 SCCR Yen & Wu 8

Word Origin of Hospitality n n n Host derived from the Latin hostis (enemy). Guest derived from hospes (hospital). A hospital was originally a house of entertainment for pilgrims, and the duty of hospitallers was to provide pilgrims with hospitium (lodging and entertainment). n Walford (1885) 2004 SCCR Yen & Wu 9

Functions of Hospitality n Hospitality converts: strangers into familiars, enemies into friends, friends into better friends, outsiders into insiders, non-kin into kin. Tom Selwyn (2000) An Anthropology of Hospitality 2004 SCCR Yen & Wu 10

招呼 (zhao hu) Hospitality in Chinese 懇誠發呼中，以興佳樂賓客，當有懇誠相招呼以成禮也。 Sincerity within, entertain noble guests with music; treat my noble guests wholeheartedly with high regards. 詩經小雅鹿鳴 2004 SCCR Yen & Wu 11

The guest (客 ke) appears in oracle bones and bronzeware in 18 -10 th B. C. 2004 SCCR Yen & Wu 12

The Noble Guest 賓 (bin) 2004 SCCR Yen & Wu 13

賓 in bronze container, 1027 -771 B. C. 2004 SCCR Yen & Wu 14

賓客appear together on wine vessel in late W. Zhou Dynasty, 11 -8 th B. C. 2004 SCCR Yen & Wu 15

Bronze wine goblet Source: National Palace Museum http: //tech 2. npm. gov. tw/DM 2003/wcbi/b/object 7/02. htm 2004 SCCR Yen & Wu 16

客 appears in bronze container 11 -8 th B. C. 2004 SCCR Yen & Wu 17

David Hume n Custom is the great guide of human life. Scottish philosopher 1711 -1776 2004 SCCR Yen & Wu 18

n No one can understand the culture of a country without first experience its food and drink. Anonymity 2004 SCCR Yen & Wu 19

Implications n n n Treatment of guests. Hospitality at the personal level. Commercial hospitality services—need to improve “hospitality, ” i. e. , service quality 2004 SCCR Yen & Wu 20

Further Study n n Very few studies available in English language Journalists and travelers reports 2004 SCCR Yen & Wu 21

Contact Information Tsu-Hong Yen, Ph. D. Associate Professor Voice: 408 -924 -3292 Email: yen@casa. sjsu. edu 2004 SCCR Yuhfen Diana Wu Reference Librarian Voice: 408 -808 -2087 Email: Diana. Wu@sjsu. edu Yen & Wu 22

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