31 channel • October 24, 1992 - the channel is launched and is based on TRC "31 Channel".
31 channel Channel 31 is a nation-wide sky sales television station in Kazakhstan. LLP "Broadcasting" Channel 31 is a group of companies Mediaholding Channel 31, which owns 20% of the CTC Media. The channel is broadcast in all regional centers of Kazakhstan.
31 channel Channel 31 consists of news and thematic programs in both Russian and Kazakh, as well as movies, series, talk shows, and children's, cultural, historical and entertainment programs.
SWOT ANALYSE
Strength The main strength of 31 channel… They show good and quality films and cartoons and work with: The Walt Disney Company CIS (since 2009) American film studio Paramount Pictures (since 2011) Warner Brother Pictures company 31 channel shows CASH TURKISH serials (SOAP OPERAS)
Strength 31 channel broadcasts home-produced programs, for example “Базарбаевтар”, “Городские легенды”, “Қазақша концерт’’, ‘’Ән-шаңырақ” etc. 31 channel has a great website! All programs, news are refreshed everyday.
Weakness There are not total news at weekends! This channel copies some films and programs from CTC. For example: “Ранетки”, “Кадетство”, “Восьмидесятые”, “Воронины”, “Галилео” “ 6 кадров” “Смешнee чем кролики” etc.
Weakness The main weakness is that if you don’t connect to Otau TV or other cable TV you can’t watch this channel. It is difficult for people which live in remote places
Opportunity 31 channel has a good opportunity to become the best family channel ever in Kazakhstan! They show good films, cartoons for all members of family. Everyone in Kazakhstan knows 31 channel’s newscast “Информбюро”. They are always in news and they control all news!
Opportunity 31 channel can raise higher their abilities… If they will broadcast 31 channel in other countries where also kazakh people live and become international channel!
Threat Some soap operas and films are always repeating. For example: all parts of “Harry Potter” were showen 3 times in this year.
Threat Some entertaining (comedy) programs are not connected with kazakh mentality. For example: “ 6 кадров”, “Смешнее чем кролики”.
Thank you for your attention!
