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21 Ways to Make the Most of Your Website A Guide for Successful Businesses
How bad can it be?
What action am I supposed to take?
Do you view this website as credible?
Are you Inspired?
Can you pick out the good features?
What do want from a great website? Should it be: • Your best sales rep? • A brand new branch? • A great customer service person? • A fantastic administrator?
Build your website for your customer, NOT for you! • What type of consumer are you trying to attract? • Think about the key elements required • Create a clear path from home page to end goal • Remember - you may have more than one visitor type • How do you keep them all interested and happy?
What I think a great business site could use
5 Key Ways to Draw People to Your Site • Email Newsletters & Marketing • Blogging • Social Networking • SEO • Competitions
E-Mail Newsletters & Marketing • Publish a regular e-mail newsletter • Be a responsible e-mail marketer (not a spammer) • Ask clients what they would like to be informed about and adjust your email content accordingly • Permission based email marketing campaigns achieve average response rates of 10%, compared to banner ads (0. 5%) and direct mail (1. 0 -1. 5%)
Blogging • Blogs are great for businesses, keep your clients posted with new events, your own personal train of thought and reference material to check out • We helped a client develop a blog strategy and launched a new website called www. enlightphotopro. com. In the first 20 days through this marketing only, the client generated USD $281, 000
Blog Statistics • Not all blogs are equal. You can’t expect an 8. 5% conversion rate unless you know what you are doing so talk to an expert i. e. us!
Social Networking • Bebo, Facebook, Youtube, Twitter (John Key is making use of this www. johnkey. co. nz ) Youtube – Upload your advertising, create a video blog for your clients.
Search Engine Optimisation • Work with your keywords to help your natural search ranking. Try Google Adwords to attract motivated visitors. • 82% of New Zealanders search Google first for a product or service, 4 x higher than any other online directory. • 33% happily view a Google Adword. Where do you rank?
Competitions You can draw people to your site from feeder sites e. g. www. blinky. co. nz and by allowing people to referral market to competitions.
5 Hot Ways to Convert Visitors • Client testimonials • Media clips library • Slideshare • Shopping cart • Surveys
Client testimonials • Establish your credibility • Show what clients say about you • Add logos for organisations you belong to
Media clips library • Provide audio and video clips quickly and easily
Video on my website – Will it work for me? • 82. 6% of consumers are more likely to buy from a company website that has a web commercial • 68. 4% of consumers are more likely to buy products online after seeing a web commercial Jeffrey Gitomer The Power of Video Testimonials. . .
Slideshare Is a great way to share presentations/tips and more on your website
Shopping cart • Sell products - physical, electronic or workshops - directly from the site • Shop windows • Display products and services in lists • Proposal generation & order acceptance
Shopping Carts are 25% more effective
Surveys • Survey your site visitors to discover their challenges and questions • Conduct detailed surveys for client feedback, assessments and diagnostics
6 Tips to Keep Them Coming Back • Shuffle/Automatic Updates Display a randomly-changing list of things on your site - e. g. a "tip of the week" or "photo of the day" • E-courses Deliver your expertise in automatically-scheduled e-mail courses – E-Book Downloads, Publish e-books and special reports • Events- RSS Feeds Publish a simple Web-based calendar of events or display latest industry news straight to your site. • Password-protected areas (Intranet) Increase value by providing protected areas for selected clients – Document Vault. Build a "resource library" of your favourite Web sites, e-books, audio clips and other material; and choose which parts you make public or private. • Self-assessment quizzes Allow visitors to assess themselves & their business • Podcasting e. g. Rich. Dad. com
Learn from the best and delete the rest Sites that get it right!
Be direct – sign up on the home page
Help the visitor to think less
Package your service as a product
Create a community feel with your clients
BUT – at the end of the day its not what your site looks like but how it performs!
Ultimately about Return on Investment • The only non product selling site out of 1000 Datum customers who is in our Top Ten Most Profitable List – 3 main reasons being • Productised his services • Email marketing really works just check out the spikes (screen shot) • Enquiries - newsletter registrations Nett result = 30% of his business comes from his website
Take Action Now • If you want to talk to NZ’s best internet marketing Guru make an appointment today • I will put a plan together that will generate 25% more profit or your money back! • Can you afford not to act now?
3 Ways You Can Start 1. Attend the next Datum Connect Seminar 2. Ask for my personal e-newsletter that I only send to my valued clients 3. Book yourself in for a one on one consultation to find the best solution for your business 4. See this presentation again online at: www. datum. tv/gabor