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Genesis-school-Буклет_ver9-EN.pptx

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2016 Completely FREE 2016 Completely FREE

Registration: www. gen. tech/school Genesis Group at Glance We are not outsourcers We don`t Registration: www. gen. tech/school Genesis Group at Glance We are not outsourcers We don`t outsource our brains, we create and manage our own products 70 000 + unique users per month 5 000 + total mobile apps downloads 8 offices in seven countries 500 professionals with vast experience in IT and other industries Office location Top-5 employer Market of operation *200 -800 employees category according to DOU ranking*

Registration: www. gen. tech/school Genesis School At Genesis School you’ll be taught by high Registration: www. gen. tech/school Genesis School At Genesis School you’ll be taught by high caliber professionals with successful track records in building Internet projects from scratch to #1 in Africa and Asia. Minimum theory, maximum practice, real cases. ✓ 8 weeks of intensive classes at Genesis office ✓ Lectures and practical classes by the best industry experts ✓ Challenging homework assignments ✓ Certificate upon finishing the School Agenda: 8 weeks of 2, 5 -hour lectures, 2 days a week homework and tests. Jul 01 – Aug 30, 2016 19: 00 – 21: 30 Apply : www. gen. tech/school Send your questions to: [email protected] tech ✓ Job-offers for top-performing students Application Deadline 1 Jun, 2016 Digital Marketing Web Analytics Project Management Product Management Completely FREE

Registration: www. gen. tech/school What you will learn in Genesis School Module I: Module Registration: www. gen. tech/school What you will learn in Genesis School Module I: Module V: Module II: Product management Module VI: Module III: Module VII: Decision making and statistics Anatomy of a Product IT company Internet billing in a big project Search Engine Optimization Customer Retention Management Module VIII: Module IV: Mobile apps development and promotion User Acquisition twice a 01 8 weeks, per day week. 2. 5 hour 02 Significant amount of homework 03 Knowledge test on every second lesson.

Registration: www. gen. tech/school How to enroll SELECTION PROCESS IDEAL CANDIDATE Education Registration Final Registration: www. gen. tech/school How to enroll SELECTION PROCESS IDEAL CANDIDATE Education Registration Final year student or EN www. gen. tech/school, recent graduate with 1 -2 Ask questions years’ work experience [email protected] tech Genesis Candidate Background Test Technical / economic Pass general education; fond of numbers competence test and cool tech projects EN Language Interview Fluent English and Pass interview in English and Ukraniane fulfill some additional tasks Top performing students will receive a job-offer from Genesis

Registration: www. gen. tech/school Lecturers Vladimir Mnogoletniy Dmitry Sholomko Vlad Amardi Anton Pavlovskiy Vitaly Registration: www. gen. tech/school Lecturers Vladimir Mnogoletniy Dmitry Sholomko Vlad Amardi Anton Pavlovskiy Vitaly Sharov CEO, founder, Genesis CEO, Google Ukraine Chief operating officer Head of Products Chief Marketing Officer created from scratch the largest IT product company in Ukraine #1 influential person on ua. net since 2007 Started his first IT business aged 19 Built #1 product in its niche in less than a year SEO Ninja & conversion rate Jedi Maksim Shtepa Kirill Bondarev Anna Shuvalova Yuriy Gagen Lyubomir Pivtorak Director of Business Development Head of Analytics Head of Payments Head of CRM Head of Mobile Arranged Facebook’s first official visit to Ukraine Created a business model with a 90% accuracy rate on predictions Knows everything about payments on the Internet Has sent over 40 bn e-mails over last 3 years 50 000 app installs per day

Registration: www. gen. tech/school You'll find out Module 1. Anatomy of a Product IT Registration: www. gen. tech/school You'll find out Module 1. Anatomy of a Product IT company Session 1: What are the businesses, what are the differences from outsourcing, what are the projects, team project consistence, sources and ways of earning. Session 2: Types of technical specialties, front / back-end, QA, BA, PM - how it works and who / what is responsible. Module 2. Product management Session 1: What is the product, what is the funnel, optimization, what are the most important matrices, how to make the calculations. Session 2: Cohort analysis, searching effective costs. Module 3. Search Engine Optimization Session 1: The importance of understanding market you are working on, market sizes, analysis and calculations. Session 2: The tools of analytics : Alexa, Similar. Web, Live. Internet, project evaluation Module 4. User Acquisition Session 1: What is UA, Self Service buying, СРС/СРМ/СРА. Session 2: What are СРА networks, how to buy, what is fraud.

Registration: www. gen. tech/school You'll find out Module 5. Decision making and statistics Session Registration: www. gen. tech/school You'll find out Module 5. Decision making and statistics Session 1: Why doing the statistics is so important in a product company, what is the basis for decision making, how to conduct split tests correctly. Session 2: Data collection, building models and forecasts for new projects. Module 6. Internet billing in a big project Session 1: The process of payments receiving in a big internet-project. Inside look. Session 2: Optimization of the payment funnel conversion. How to sell more inexpensively. Module 7. Customer Retention Management Session 1: What is CRM and how it works. User retention methodology. Session 2: E-mail, sending many and effectively, things you need to pay attention to. Module 8. Mobile apps development and promotion Session 1. The difference between application and web-development. Session 2. Applications promotion, ASO, alternative stores, etc.

ADDRESS CONTACTS Kyrylivska St, 40 R, Kyiv, Ukraine www. gen. tech school@gen. tech 2016 ADDRESS CONTACTS Kyrylivska St, 40 R, Kyiv, Ukraine www. gen. tech [email protected] tech 2016 facebook. com/Genesis. Technology. Partners

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