2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Sports Boosters and Corporate Sponsorships Brad Holsinger, CAA Avon Athletic Administrator
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship General Overview • • • One vs. Many vs. Hybrid Organization/Expectations Finding additional revenue Corporate Partnerships Naming rights
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Avon Sports Boosters • Makeup – 20 reps – Get the right people/stagger reps – Incentives-Food/All-Sport Pass ($75) • • Meet 8/9 times year First Meeting – Newbies – Purpose/Expectations • Officers – President, Vice President – Secretary, Treasurer • Committees – Program, Memberships, Indy Hoops – Concessions, 50/50, Scholarship • 501 c 3 – Advantages/Disadvantages • AD’s Role
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Other Groups • • QB Club Mega Club Point Guard Club Splash Club Speed Club Soccer Boosters Baseball Boosters Softball Boosters Expectations • • Register with School Board Monthly minutes Financial Statements Coach involved
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Show me the Money! • • • Sports Boosters Sports Program Memberships Concession workers Indy Hoops 50/50 Dine & Donate Other Boosters • Golf Outings • Garage Sales • Dine & Donate • Spirit Wear • Jewelry • Indy Hoops/IGHL • Other
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Show me the Money! (cont) • • • Car/Pet washes Sport Clinics/Camps Vending Machines Pancake/Spaghetti Bumper stickers Events – concessions/cleanup Holiday Gift Wrap Work Corporation Picnics Cookbooks Host Concerts Market Days Car/gift raffles • • • Poster/calendar sales Mattress Sales Popcorn/Pizza/Cookies Discount Cards Fun Runs Local Celebrity Dinners Tumblers/Coffee Cups Laundry Detergent sales Cow Drops Donkey/Wizard Basketball Grants
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Where does the money go ? • $20, 000 donation • Earmark for the kids • Meal/Banquet money • Athletic Awards • Flowers for Senior Night • $8, 000 scholarships • Must be member
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Finding Additional Funds • Dabble in Corporate Sponsorship • Hire a Sports Booster Program Coordinator • • Mailing/follow-up Invoicing/collections Secure Ads Announcements Community night Key Building relationships
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Bronze Level $350 -- Silver Level $475 -- Gold Level - $650 Platinum - $1500 • • • Gold level + Banner Pennant In game announcements Exclusivity for promotional events • Recognition night • 17 Platinum Sponsors
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Platinum Plus - $2500 • All the benefits of the Platinum plus inclusion on our sport webpages with links to their websites • Opportunity to upgrade and choose inside, center or back cover for $500. In-Kind • City BBQ, Hungry Howie's, Applebee's • Supercuts, City Wide Paving • Mowing services, Athletic Training
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Naming Rights - Exclusivity
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship ADDITIONAL RESOURCES • LTC 611 – Concepts and Strategies for Marketing, Promotions & Fundraising • NIAAA – Past Conferences Presentations • NBCTC - Boosterclubs. org • IRS – irs. gov • Parent Booster USA – parentbooster. org • Betterboosterclubs. org • Webinar – March 25 th
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Brad Holsinger, CAA Avon Athletic Administrator bsholsinger@avon-schools. org
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