2012 Promotion SPAN communications Century

2012

Promotion • SPAN communications • Century House Clarion • Posters throughout the City • Newspaper articles • Word of mouth • Century House blog post 2012

Location River Market at Westminster Quay provided great energy, free parking, tables, chairs, and entertainment. This supported our goal to reach seniors in Downtown New Westminster. 41% of survey respondents had never attended IMBY Fair before, compared to 28% in 2011. 2012

Registration Senior volunteers from SPAN’s IMBY Fair Planning Group distributed free bags from Fraser Health Lifeline and market coupons while conducting entry and exit surveys. 2012

Exhibitors Representatives from 24 not-for-profit service providers talked with people and provided a variety of free materials. 2012

Service providers BC 211 MOSAIC BC CEAS MVT Handy. DART Boucher Institute of Naturopathic Medicine New Westminster Police Century House Peer Counselling, and Social and Recreational Programs New Westminster Public Library Canadian Hard of Hearing Association U. Vic: Chronic Disease Management COSCO: Council of Senior Citizens of BC CMHA: Bounce Back Program Fraser Health: Crossroads Hospice, Lifeline, Mental Health, Specialized Seniors Clinic Fraserside MLA Dawn Black 2012 Osteoporosis Canada Seniors Services Society Service Canada Simon Fraser University: Seniors Lifelong Learners Society West Coast College of Massage Therapy YMCA Healthy Heart Program

IMBY Fair is an all-ability and all-ages event. 2012

Seniors Services Society organized a special Out & About trip. Participants capped off their day watching the Vancouver Circus School Showcase before enjoying coffee and sweets. 2012

IMBY Fair 2012 Outcomes • 27 exhibitors registered, 24 arrived • 75 registered attendees, with one exhibitor counting 122 people (69% women, 31% men - up from 25. 5% men in 2011) • 55% attended before, 41% for the first time • 71% live in New Westminster, 8% in Burnaby • 7% were under 44 31% were 55 - 64 19% were 75 - 84 7% were 45 - 54 years old 32% were 65 - 74 4% were 85 or older • 43% drove to the fair, 27% walked, and 7% took transit • 33% were there alone (decrease from 73% in 2011) 8% with their spouse, 16% with a friend — 3% were with family • 29% were through word-of-mouth, 29% read a newspaper article, 19% saw “The Clarion” promo, 15% saw the poster • Of 22 Exit Surveys, ratings were: 14 Good, 5 Average, 2 Poor 2012

IMBY is also good for smiling, caring, connecting and…cuddling! 2012

IMBY Fair 2012 Organized by SPAN: Seniors Planning & Action Network New Westminster 50+ Thank You: River Market at Westminster Quay United Way of the Lower Mainland Fraser Health Lifeline for gift bags Wally’s Burgers & Crepes des Amis for coupons Seniors Services Society (SSS) for a great educational session Service providers for their participation, support and feedback 2012