- Количество слайдов: 41
2006 – 2007 Program Overview
What Are Digital Communities? • Communities implementing e. Government services using innovative technologies to enhance safety and security, citizen satisfaction, and business services. • Opportunities offered by technology include an integrated standards based infrastructure for government services, delivered through both wired and wireless broadband. • Focus is on providing wireless connectivity and mobilized applications and services to the communities.
Connectivity Drivers AND Benefits Citizen Satisfaction Economic well being Education, Healthcare Access & Convenience Economic Vitality DIGITAL COMMUNITIES Attract new business Enhance productivity Global competitiveness Safety & Security Digital Divide Government Efficiency Access to technology Education Employability Bridge the digital divide • Improve service • Revenue opportunities • Efficient operations Interoperability Faster response rate Sharing of information Efficient communication
Digital Communities Solutions Framework MOBILIZED SOLUTIONS & SERVICES Emergency Response Mobile Inspections Video Surveillance Public Safety e. Ticketing e. Learning Health & Social Svcs. HARDWARE Client Devices Ruggedized Non-Ruggedized Laptops, Tablets, Handhelds COMPUTING INFRASTRUCTURE Security Data / Users Spatial GIS / LBS SOA, SOE, SOI Automation e. Forms RFID, Sensors, Smart Objects NETWORK INFRASTRUCTURE Wire-line Private Networks 3 G WAN Wi. Fi Wi. MAX
Digital Communities Worldwide …moving toward mobilized services Sweden Toronto Seattle, WA Portland, OR Westminster, UK Chicago, IL Berlin Monaco Rhode Island Düsseldorf, Germany Cleveland, OH Gyor, Hungary Philadelphia Colorado Springs, CO Osaka, Japan Italy Virginia Beach Los Angeles, CA Poland Austria Spain Taipei Jerusalem Georgia S. Korea Putrajaya Tampa, FL Miami, FL Kaohsiung Corpus Christi, TX Mangaratiba, Brazil Indonesia Sydney, Australia Digital Communities POCs Digital Communities Engagements
Mobile / Wireless Landscape State and local governments have made mobile technology and wireless applications a critical strategy to increase productivity and cost efficiencies, and improve public access to citizen services. Ø 76% of those surveyed see the use of mobile / wireless technology growing in their agency/department in 2006 Ø 74% of those surveyed have heard of Digital Communities Ø 28% are evaluating the opportunities Ø 12% have deployed wireless services Source: June 2006 Government Technology Readership Study, and Digital Communities November 2005
§ Moorhead, Minnesota gets citywide Wi-Fi § Push for free citywide Wi-Fi in San Antonio, TX § Buffalo, NY plans giant Wi-Fi hotzone § Addison, Texas unwired § San Francisco public utility approves Bband stud § Chicago looks into citywide Wi-Fi § South Bend, Indiana gets downtown hotzone § Free Wi-Fi hotzone in San Francisco § Article on stupidity of anti-municipal Bband law § One Cleveland serves high-speed access • Legislation / Emerging new business models… § Rio Rancho unwired § Hong Kong residents get Gigabit broadband • Range of Bband technology § San Sebastian unwired § Anaheim ponders citywide Wi-Fi § Citywide Wi-Fi for the Twin Cities § St. Cloud, Florida gets citywide Wi-Fi § Cebu City unwired § Bringing broadband to Brooklyn § Fullerton, California unwired § Las Vegas mesh network details § Atlanta unwired Local Government Environment • Municipalities are embracing Broadband mobile applications in key areas • Public Safety • Government Services • Citizen and Business Services • UWB, RFID, 3 G • Wi. Fi, Wi. Fi Mesh and Wi. MAX • Municipal wireless drives innovation among developers
Rapid Expansion of Wi-Fi Hot Spots "The number of Wi-Fi hot spots in the United States increased more than six-fold from 2002 to 2004, from 3, 400 to 21, 500. The number of hot spots in the United States is expected to increase from 32, 800 in 2005 to 64, 200 in 2008, growing at a 31. 5 CAGR (compound annual growth rate). Source: TIA”s 2005 Telecommunications Market Review and Forecast
Exponential Growth Local government spend on mobile and wireless hardware to rise from $802 M in 2005 to $8. 6 B in 2010 Jupiter Research January 2006 2010 2005 globally.
Exponential Growth (cont’d) l Systems Software/Hardware : Expenditures on systems software/hardware will rise from $. 012 B in 2005 to $1. 3 B (2010), overtaking systems hardware which will stand at $1. 1 B by 2010. l Handheld Devices: Advances in memory capacity, display and input technology, and seamless interoperability will gradually raise the number of handheld devices acquired annually for local authority use to 10 M by 2010, overtaking procurement of wireless laptops. Jupiter Research January 2006
Mobility on the Rise 30% 80 2002 – 2007 Growth TODAY 100 % 25 90 80 20 80 70 15 60 60 60 101997 40 40 50 5 40 0 30 20 10 0 20 23% 20 27% – 2002 Growth 11% 9% 18% 2003 2004* 2005† Percent of consumers using 0 ‘ 02 ‘ 03 wireless‘ 04 ‘ 05 ‘ 06 ‘ 07 Internet access 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2003 2004 2005 Source: IDC, Aug 2004 Forrester’s Consumer Technographics® Q 3’ 03 North American (NA) Study * Forrester’s Consumer Technographics June 2004 NA Study † Consumer Technographics Q 2’ 05 NA Devices & Access Online Survey Mobile PC Market opportunity Wireless Verified Hotspots Notebooks with WLAN Source: Intel internal are Increasing
The Demand 2005 Networking and Telecommunications Opportu 7, 864 Source: Center for Digital Government
Top Drivers Ø Interoperable Communications: Telecommunications and networking driven by initiatives in the areas of disaster recovery and homeland security. Ø Mobile Workforce: A growing area as mobile applications, devices and networks improve and increase to meet the service demands of a mobile society. Ø Digital Government: Continuing pressures to meet citizen expectations of 24/7 access to government services.
Market Opportunity Top mobile and wireless hardware our readers plan to purchase in 2006 (outside regular desktop purchases): 64% 31% 29% 22% Notebooks Ruggedized Devices Tablet PCs Wireless LAN Car Mounted Laptops Source: August 2005 Government Technology Readership Study/February 2006 Digital Communities Survey
An Intel led initiative in partnership with Government Technology magazine l Objective: – Drive accelerated adoption of wireless connectivity and mobile applications and services targeted at State and Local Government worldwide – Multi channel program: Dedicated Microsite, e. Newsletters, Original Editorial, I-Seminars, Custom Events, Surveys, Lead generation/qualifications. www. govtech. net/digitalcommunities
Current Sponsors: Accela, Cisco Systems, Intel, Pacstar, Panasonic, and Simdesk are also participation Solution Sponsors
Program Priorities: ü Stakeholder Education ü Demand / Leads Generation ü Accelerating Adoption of Wireless Connectivity and Mobilized Applications/Services ü Solution Development & Sales ü Showcasing Successes ü Community Development – Destination for State and Local Government to interact with mobile technology vendors
How Can You Participate? Ø Sponsorship in the Digital Communities Demand Generation Program will run for 12 months beginning September ’ 06
Digital Communities Demand Generation Program Ø Ø Elements: 12 Month program beginning September 2006 Performance Summary: Program beginning September 2005 to Present
Digital Communities Microsite Development of a customized portal dedicated to Digital Communities news, solutions, original editorial, events, resources, whitepapers, case studies, product sales brochures, event promotion, survey results, interviews and go to market solutions. 2005 sponsor leads were generated through visitor registrations, resource center downloads and clicks on individual sponsor creative: Leaderboards, Skyscrapers and Rectangles. Metrics – Year to Date §Page Views 271, 658 §Unique Visitors 166, 883 §Resource Center Leads 1, 929 §Sponsors Overall metrics ØImpressions 9, 804, 669 ØClicks 18, 555 All sponsors metrics exceeded goals
Microsite (cont’d) 2006 Program sponsors will receive: • • Creative posted on site Ability to contribute articles Ability to promote special offers Individual sponsor/partner page Case study postings Whitepaper postings Product brochure and collateral postings
e. Newsletters Each e. Newsletter is delivered out to an opt-in base of state and local government executives. Original content and sponsor logos link back to Digital Communities microsite to capture traffic and leads. 2005 sponsors posted custom offerings with logo and link to partner page on the DC Microsite. l Digital Communities (2 x Month) – – – l Delivered to 13, 000 (Average) 10, 901 Opt In 255, 384 Impressions Mobile Market News – 15, 982 Opt In – 281, 653 Impressions l Government Technology International – 18, 913 Opt In – 140, 424 Impressions
e. Newsletter (cont’d) 2006 Program sponsors will receive: • Shared sponsorship on two Digital Communities e. Newsletter drops • Logo inclusion on each Government Technology International and Mobile Government e. Newsletter. Logos will link to the sponsors individual Digital Communities Microsite sponsor page
Events 2005 Sponsors participated in a customized Roadshow series. Each sponsor participated in one event through event content development, speaker opportunities, panel participation, or a table-top display in the event hall. Leads from the events were shared between all sponsors. Previous Event Speakers Thera Bradshaw – CIO City Of LA Anita Fernandez – Bureau of Sanitation, City of LA Leonard Scott – City of Corpus Christi Bethann Pepoli – Deputy CIO, Commonwealth of Massachusetts Jon Fullinwider – CIO County of Los Angeles Judge Robert Eckels – Director, Office of Homeland Security & Emergency Management, Harris County, Texas Cindy Reed – Deputy Director Service Delivery, Dept. of Information Resources, State of Texas Kevin Scruggs – Harris County, Texas Sherriff's Dept. 269 Leads were generated from registration and attendance at the events
Events (cont’d) 2006 Program sponsors will receive: • Participation in one event: 8 Sponsors per event (max) • Attendance at both events • 50 Attendees minimum per event guaranteed • Leads from events given to sponsors • Custom creation of Digital Communities content • Government Speakers • Qualified audience and decision makers
Past & Future Digital Communities Events Previous Program Events ü ISeminar – June 6, 2006 ü ISeminar – July 11, 2006 ü Roadshow – February 9, 2006 ü Roadshow – April 4, 2006 ü Roadshow – September 14, 2006 Video Mobility Solution ü Government I Seminar – September 2007 ü Roadshow – November 30, 2006 – Baltimore, MA Link to the Archived Events in the Resource Center: http: //www. govtech. net/digitalcommunities/resourcecenter. php Planned Demand Generation Program Events ü Roadshow – February 2007 ü Roadshow – May 2007 Link to the Future Events on the DC Events page: http: //www. govtech. net/digitalcommunities/events. php Disaster Communications and Operations Management Solution ü Government ISeminar – November 14, 2006 ü Roadshow – January 11, 2007 – Los Angeles ü Solution Portfolio Event – January 23, 2007 – San Francisco, CA or Florida
Digital Communities Magazine (Formerly Mobile Government) Quarterly publication featuring information on the benefits of mobile communications, workforce, technologies, products and services. Issues: September and December 2006, March and June 2007 2005 sponsors received over 2, 890, 000 impressions and 270, 000 distributions during the Digital Communities program 2006 sponsors will receive – Two-page Custom Case Study • Written and designed by Government Technology magazine • Viewable PDF for client use – Two-page State & Local Solution Profile (Client Supplied information) • Designed to support sponsor’s ongoing product launch and sales efforts. Can be substituted with a 2 page Ad/ Corporate Profile.
Special Report - NEW Digital Communities New to the 2006 program, this will be a signature piece of original analysis, editorial and research reporting on the growth and expansion of the government deployment of applications and services as they relate to the creation of a Digital Community. Editorial release 30 days prior to printing. PR campaign and distribution to media outlets. 2006 sponsors will receive (After 30 days from editorial release) • Printed piece distributed with Government Technology • Recognition as an underwriter of the piece • PDF • Additional reprints • Bonus distribution • Posted to Digital Communities microsite
Market Opportunity Report- NEW A custom report produced by Government Technology magazine covering market sizing and growth, adoption rates, and buying behavior as it relates to solution sales in state & local government. Editorial release 30 days prior to printing. 2006 sponsors will receive (After 30 days from editorial release) • Distribution: Special Report section featured in Government Technology magazine; 85, 000 distribution • Sponsor receives 100 reprints • PDF of content • Logo inclusion or recognition as underwriter
I-Seminars 2005 Sponsors participated in a customized Internet Seminar series. Internet seminars are one hour in length and include: l l l Turnkey management Registration and promotion Online polling and results Government Technology moderator or speaker Government Speaker Sponsor recognition Previous Event Speakers Angela Smith – Deputy Director, Department of Permits & Inspections, Washington County, MD Leonard Scott – MIS Business Unit Manager, Municipal Information Systems, City of Corpus Christi 1437 Leads were generated from I-seminar registrations
I-Seminar (cont’d) I-seminars are not a standard offering in the new 2006 Digital Communities Demand Generation program, but can be purchased for an additional $6, 000 each per current sponsor and must have three sponsors total in order to be delivered. Sponsors will receive • Sponsor participation in I-Seminar: Shared between 3 sponsors • • 50 Attendees minimum per event guaranteed Custom creation of Digital Communities content Government Speakers Government Technology moderator Survey questions on registration page to be answered by registrants Polling questions during I-seminar All data and leads gather from event shared with participating sponsors. Post I-Seminar survey questions for attendees
Government Technology’s Additional commitment to the program Year to Date 2006 l Promotion through House Ads in multiple publications – Texas Technology – Public CIO – Government Technology l l Distribution of Digital Communities 16 page Custom Publication @ GTC Events Dedicated Digital Community Editor and Program Manager Digital Communities Microsite promotion on every page of govtech. net Speaker assistance for partner events – Washington, DC – New York City, New York
Digital Communities Distribution and Leads Year to Date – September 7, 2006 l Microsite – Unique Visitors l e. Newsletters – Opt-In Subscribers l Event Attendees 269 l I-Seminars Attendees/ 708 l Leads from Resource Center l Custom Publication distribution 85, 225 l Mobile Government distribution 270, 000 l Texas Technology House Ad (Winter 2006 Issue) 25, 000 l Public CIO House Ad (February & April 2006) 50, 000 l Government Technology House Ads 935, 000 l ( Monthly Oct ’ 05 – August ’ 06) 166, 883 46, 810 1, 929 ______ Total = 1, 581, 824
Digital Communities Demand Generation Program Sponsorship Packages
Premier Sponsor Digital Communities magazine ü (1) 2 -page case study ü (1) 2 -page State and Local Solution Profile Mobile Gov e. Newsletter ü Logos / 12 issues Government Technology International e. Newsletter ü Logos / 12 issues Digital Communities e. Newsletter ü Two drops / Shared sponsor (Two sponsors per newsletter) Microsite ü 12 months online Published Rate $26, 850 $14, 550 $0 $7, 720 $11, 550 $57, 696
Premier Sponsor (cont’d) Special Report – Digital Communities 16 pages (estimated) Published Rate $5, 000 Market Opportunity Report 8 Pages (estimated) $5, 334 Face to Face Events 1 Event $3, 734 Total Program Value $132, 434 Total Investment $65, 000 Add $6, 000 per sponsor for I-Seminar to be shared with 3 sponsors ($18, 000 total).
Partner Sponsor Digital Communities magazine ü (1) 2 -page case study Published Rate $26, 850 Mobile Gov E-Newsletter ü Logos / 12 issues $0 Government Technology International e. Newsletter ü Logos / 12 issues $7, 720 Digital Communities e. Newsletter ü One drop/Shared Sponsor (Two Sponsors per newsletter) $5, 775
Partner Sponsor (cont’d) Microsite ü 12 months online Logo inclusion plus custom sponsor page w/ corporate profile on site Special Report – Digital Communities ü 16 Page (Estimated) Published Rate $36, 000 $5, 000 Total Program Value $81, 345 Total Investment $35, 000
Next Steps Ø Answer questions Ø Get commitment and support in the next 30 days Ø Start deployment by September 2006 For more information contact: Shelley Ballard [email protected] net (916) 932 -1429
Thank You Accela, Cisco Systems, Intel, Pacstar, Panasonic, and Simdesk are also participation Solution Sponsors