20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Final presentation “Business promotion via the internet” Wuppertal – Jekaterinburg Вупперталь – Екатеринбург Wuppertal – Yekaterinburg International network project: Place Branding
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Content • • • Reasons Wuppertal Reasons Targets Network Topics for content Offline and online activities Advertisement Success
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Reasons • We choosed Yekaterinburg and Wuppertal Basic facts about Wuppertal: ~ 340, 000 inhabitants Western Germany ~30 km in east of Düsseldorf
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Wuppertal
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Reasons • 20 years friendship between both cities • In 2013 they want to create a official partnership as twin cities
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Targets • Make a good relationship between Russia and Germany • Create a platform for easy communication between different countries • Help foreigners in another country • Make traveling abroad more comfortable • Kill stereotypes about countries
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Network Our Website (central point)
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Network • Just put short teaser into social networks, that are linked to our website • On our website you can find links to all social network sites • Use widgets • Automatically posted content to social networks (f. e. RSS-Feed. Apps and other connection apps) Content! Embedded code & embedded RSS-Feed (www. rssgraffiti. com) (Twitter-App) (www. rssgraffiti. com)
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Topics for content • • • Basic Facts about cities: History & locations Education: universities of Ekaterinburg and Wuppertal Sightseeings: cultural places, museums, places of interest Famous people: musicians, scientists, artists Calendar about local events Sports: sportsman, football teams, basketball teams Food: traditional Russian/German food Communities and associations Art, music and movies Short general news from the countries
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Offline activities • • • Parallel flashmob Exhibitions (f. e. photo, art) Language courses Students‘ and people exchange Information flyer Concerts Sport competitions Food festivals Topic weeks/weekends
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Online activities • • Quests and Quizzes Geocaching and Foursquare check-in Upload of photos (online photo exhibition) Blogs/video blogs Ratings and comments Games (f. e. memory, monopoly) Forum and livechat
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Advertisement • Image advertisement: banner advertisements on different website (f. e. traveler forums, Russian/German language translators) • Context advertisement: different keywords in Russia and Germany
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Success • Statistics about visitor our website • Piwik. org (open source software, for free, just install on our webspace) http: //demo. piwik. org
20 Jahre Wuppertal – Jekaterinburg лет Вупперталь – Екатеринбург anniversary Wuppertal – Yekaterinburg Any questions left? Thanks for attention
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finale presentation.pptx