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Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World Rajesh Jain http: //emergic. org

An Entrepreneur and Investor in India’s Internet and Mobile space • 1994 -2000: India. World – India’s first Internet portal; Self-funded – Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals • 1998 -now: Netcore Solutions – Managed Mail & Security Services for Enterprises – Mobile Data Services for Consumers & Enterprises • 2005 -now: Emergic Venture Capital – Investments in creating India’s Digital Infrastructure 4

Novatium’s Goal: Bring Computing and Internet Home for Middle India • • 50 million Middle Income Homes 8 million Home PCs 5 million Broadband Connections 30 million Cybercafe Visitors Reduce Cost and Complexity Simultaneously for Mass-Market 5

Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability $100 one-time for Computer $10 per month for Service Zero-maintenance Low-Power Local Printer USB Devices Webcam Multimedia TV Output Server Sync Windows and Linux Apps 6

Novatium focus is now on Mass Reach and Multi-Monetisation Indian Homes • Telcos • Local Providers • Retail Beyond • SMEs • Education • Rural Computing VAS • Mass Ads • Targeted Ads • Subscriptions – Content – Applications • Commerce • Additional Access 7

Net. Core is using SMS Subscriptions to build Audience and Monetisation 575758 START NEWS MUMBAI My. Today Welcome to NEWS, an adsupported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www. mytoday. com My. Today NEWS: *ASSAM BLAST-B’desh-trained ULFA suspected *Book Raj under NSA-Cabinet AD: Book a STANDARD CHARTERED FD for 401 days at 10. 5% T&C*. sms TD to 575758 Text Search : Internet : : SMS Subscriptions : Mobile 8

Media on Mobile • • 50 channels 3. 7 million subscribers 11 million subscriptions 13 million SMS daily Nielsen Study • Avg. Subs. Age is 25 yrs • 84% get info first from My. Today • 75% read every SMS • 40% forward SMS • 43% have seen Ads • 30% of them have responded to Ads 9

Net. Core is creating Multi-Monetisation of its mobile Audience and Platform Audience Monetisation • Ads (250+ campaigns) • Leads • Paid Channels My. Today SENSEX: Mkt opens +ve, to be rangebound; 486. 86 pts up at 9531. 37 at 9: 58 am AD: FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758 Platform Monetisation • Enterprises (Invertising) • Operators • Publishers FABINDIA Fabindia announces the opening of its store in Santacruz on S. V. Road, Opp. Danabhai Jewellers. 10

Net. Core is building a Mobile Value-Added Services Operator Direct-to-Consumer Reach and Right-of-Way Multi-Monetisation Model and Cash Balance Owned SMS Infrastructure at Operators Data MVNO with focus on high ARPU users 11

The Guiding Philosophy of Emergic Innovations Bold and Ambitious Goals Focus on Local Non. Consumers Simpler and Cheaper Limited Legacy helps Leapfrog Made in India, Made for the World http: //emergic. org 12

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