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14 Publishing a Web Site YOU WILL LEARN TO… Section 14. 1 • Identify 14 Publishing a Web Site YOU WILL LEARN TO… Section 14. 1 • Identify the technical needs of a Web server • Evaluate Web hosts • Compare and contrast internal and external Web hosting Section 14. 2 • Select a Web site name • Register a domain name • Maintain a site’s directory structure • Publish and test a Web site

14 Publishing a Web Site YOU WILL LEARN TO… Section 14. 3 • Validate 14 Publishing a Web Site YOU WILL LEARN TO… Section 14. 3 • Validate a Web site against W 3 C standards • Check for broken links • Check your Web site against target browsers Section 14. 4 • Identify techniques for publicizing Web sites • Insert meta tags • Evaluate the use of cookies for targeted marketing

Section 14. 1 pp. 394 -397 Web Servers Focus on Reading Main Ideas Key Section 14. 1 pp. 394 -397 Web Servers Focus on Reading Main Ideas Key Terms Publishing a Web site involves transferring the site’s page files from a local computer to a Web server. Web hosts give customers access to Web servers in return for a fee. publish Web server Web host Web server clusters internal Web hosting external Web hosting

Section 14. 1 pp. 394 -397 Web Servers The Technical Needs of a Web Section 14. 1 pp. 394 -397 Web Servers The Technical Needs of a Web Server When choosing a Web server to publish your server publish site, consider: • CPU Power • Hard Drive Speed and Capacity • Communications Channel Bandwidth • Scalability • Reliability Web server A powerful computer that maintains a constant connection to the Internet; stores Web pages and makes them available on the Internet. (p. 394) publish To transfer files from a local computer to a remote Web server so that the Web site can be viewed over the Internet. (p. 394)

Section 14. 1 Web Servers pp. 394 -397 Web Hosts Many individuals and companies Section 14. 1 Web Servers pp. 394 -397 Web Hosts Many individuals and companies pay Web hosts to store their site hosts files for them. Web host A business that provides Web server space to customers for a fee. (p. 395) When choosing a host, host consider: host The name of the Web server on which a particular Web site resides. (p. 395) • Cost • Performance • Reliability • Tech Support • Storage Space • Bandwidth

Section 14. 1 Web Servers pp. 394 -397 Web Hosts For reliability, many large Section 14. 1 Web Servers pp. 394 -397 Web Hosts For reliability, many large Web hosting companies provide Web server clusters to ensure that clusters service will not be interrupted. Web server cluster System that stores a Web site on multiple physical computers that act as a single virtual host. (p. 396)

Section 14. 1 pp. 394 -397 Web Servers Internal Versus External Hosting Consider these Section 14. 1 pp. 394 -397 Web Servers Internal Versus External Hosting Consider these factors when deciding between internal Web hosting and internal Web hosting external Web hosting: external Web hosting internal Web hosting When a company uses its own Web server to host its Web site. (p. 397) • Cost • Performance • Reliability external Web hosting When a company pays another business to host its Web sites. (p. 397)

Section 14. 1 Web Servers pp. 394 -397 • Activity 14 A – Calculate Section 14. 1 Web Servers pp. 394 -397 • Activity 14 A – Calculate Web Site Size and Bandwidth (p. 396)

pp. 394 -397 Section 14. 1 Web Servers Section Assessment List What factors should pp. 394 -397 Section 14. 1 Web Servers Section Assessment List What factors should you consider when choosing between an internal and external Web host? A. cost, performance, bandwidth B. performance, bandwidth, scalability C. cost, performance, reliability D. power, cost, size C. cost, performance, reliability

Section 14. 2 The Publishing Process pp. 398 -403 Focus on Reading Main Ideas Section 14. 2 The Publishing Process pp. 398 -403 Focus on Reading Main Ideas Key Terms HTTP and FTP are the two main protocols used to transfer Web files to a Web server. Test your published site on different hardware and in different browsers. Inter. NIC case sensitive directory structure download upload File Transfer Protocol (FTP) cross-platform testing

Section 14. 2 The Publishing Process pp. 398 -403 Naming a Web Site Naming Section 14. 2 The Publishing Process pp. 398 -403 Naming a Web Site Naming a Web site is an important part of the publishing process. Consider these guidelines: • Choose a logical name • Keep your name short • Choose a unique name Go to the Inter. NIC Web Inter. NIC site to learn about the domain name registration process. Inter. NIC A Web site providing information about the Web name registration process; it is hosted by the Internet Corporation for Assigned Names and Numbers (ICANN), which assigns Web site names and IP addresses. (p. 399)

Section 14. 2 The Publishing Process pp. 398 -403 Reviewing Page Files and Folders Section 14. 2 The Publishing Process pp. 398 -403 Reviewing Page Files and Folders When transferring files to a server, use their exact names and precise case. Many servers are case sensitive Distinguishing between file names that contain uppercase and lowercase letters and those that contain only lowercase letters. (p. 399)

Section 14. 2 The Publishing Process pp. 398 -403 Reviewing Page Files and Folders Section 14. 2 The Publishing Process pp. 398 -403 Reviewing Page Files and Folders When you are ready to publish your site, verify the folder names and directory structure A hierarchy used to organize folders and the files contained in the folders; also called folder structure. (p. 400)

Section 14. 2 The Publishing Process pp. 398 -403 Transferring Files to a Server Section 14. 2 The Publishing Process pp. 398 -403 Transferring Files to a Server Virtually all Web servers use HTTP to access or download Web pages. download There are two popular methods to transfer or upload Web files to a upload Web server. • HTTP • File Transfer Protocol (FTP) download To transfer data from a file server to a client (user) machine. (p. 401) upload To transfer data from a client computer (user) to a server. (p. 401) File Transfer Protocol (FTP) Provides a standardized method of uploading and downloading files on the Internet. (p. 401)

Section 14. 2 The Publishing Process pp. 398 -403 Testing a Published Web Site Section 14. 2 The Publishing Process pp. 398 -403 Testing a Published Web Site It is important to perform cross-platform testing on your Web site after you publish it. This will ensure that it displays and functions properly on different machines and browsers. cross-platform testing The process of testing Web sites on a variety of computer hardware and software configurations to make sure that the site will function properly for different users. (p. 403)

Section 14. 2 The Publishing Process • Activity 14 B – Publish a Web Section 14. 2 The Publishing Process • Activity 14 B – Publish a Web Site Using FTP (p. 401) pp. 398 -403

Section 14. 2 The Publishing Process pp. 398 -403 Section Assessment Identify the two Section 14. 2 The Publishing Process pp. 398 -403 Section Assessment Identify the two most common methods to upload Web files to a server. A. HTP and FTTP B. HTTP and FTP C. HPPT and FTT D. HPTT and FTP B. HTTP and FTP

Section pp. 405 -409 14. 3 Results and Site Reports in Dreamweaver Focus on Section pp. 405 -409 14. 3 Results and Site Reports in Dreamweaver Focus on Reading Main Ideas Key Terms Dreamweaver’s site reports are used for effective and efficient site maintenance. Dreamweaver has features to validate HTML, check against browser requirements, and check links. reports Validation report Link Checker report orphaned file Target Browser Check

Section pp. 405 -409 14. 3 Results and Site Reports in Dreamweaver Running Reports Section pp. 405 -409 14. 3 Results and Site Reports in Dreamweaver Running Reports in a Web Site Dreamweaver will allow you to run various reports to monitor your Web site, including: • Validation report • Link Checker reports Tools that help Web developers find errors and maintain their Web sites more easily. (p. 405) Validation report A tool that checks a site’s files to ensure they meet the W 3 C standards. (p. 406) Link Checker report A tool that identifies broken links within a site or particular file. (p. 407)

Section pp. 405 -409 14. 3 Results and Site Reports in Dreamweaver Running Reports Section pp. 405 -409 14. 3 Results and Site Reports in Dreamweaver Running Reports in a Web Site Running a Link Checker report will help you to identify any orphaned files. Use the Target Browser Check to select the types and versions of browsers to check the site against. orphaned file A file that does not link to other files on a site. (p. 407) Target Browser Check A Dreamweaver feature that allows users to specify which types and versions of browsers they can check their site against. (p. 408)

Section pp. 405 -409 14. 3 Results and Site Reports in Dreamweaver • Activity Section pp. 405 -409 14. 3 Results and Site Reports in Dreamweaver • Activity 14 C – Validate a Web Site (p. 406) • Activity 14 D – Check for Broken Links (p. 407) • Activity 14 E – Perform a Target Browser Check (p. 408)

pp. 405 -409 Section 14. 3 Results and Site Reports in Dreamweaver Section Assessment pp. 405 -409 Section 14. 3 Results and Site Reports in Dreamweaver Section Assessment Name Running a _____ report will help you locate orphaned files. A. Link checker B. Target browser check C. Target link check D. Validation A. Link checker

Section 14. 4 pp. 410 -414 Promoting a Web Site Focus on Reading Main Section 14. 4 pp. 410 -414 Promoting a Web Site Focus on Reading Main Ideas Key Terms A published Web site serves little purpose if few people know about it. You can use different methods to promote your Web site. publicize spam link trading meta tag

Section 14. 4 Promoting a Web Site pp. 410 -414 Publicizing Web Pages You Section 14. 4 Promoting a Web Site pp. 410 -414 Publicizing Web Pages You can publicize your publicize Web site through a variety of methods: • E-mail advertising (including spam) • Print advertising • Link trading • Registering with search tools • Using meta tags publicize The process of letting the general public know that your Web site exists and telling them how to access it. (p. 410) spam Unsolicited e-mail messages. (p. 410) link trading An agreement between Web site publishers to display a link to each other’s sites; inexpensive way to publicize Web sites. (p. 411) meta tag A piece of HTML code that the Web author places in the page document to help search engines categorize the page; does not affect how the site is displayed. (p. 412)

Section 14. 4 Promoting a Web Site pp. 410 -414 Increasing Web Site Traffic Section 14. 4 Promoting a Web Site pp. 410 -414 Increasing Web Site Traffic Most Web site publishers will want to expand their user base over an extended period of time. Some techniques to increase Web site traffic include: • Offer periodic sales and promotions • Give away prizes • Offer recognition

Section 14. 4 Promoting a Web Site pp. 410 -414 Using Cookies for Targeted Section 14. 4 Promoting a Web Site pp. 410 -414 Using Cookies for Targeted Marketing Many Web publishers use cookies to gather information about their Web audience. Businesses use cookies to target users that they think will want to know about a particular promotion or product.

Section 14. 4 Promoting a Web Site pp. 410 -414 • Activity 14 F Section 14. 4 Promoting a Web Site pp. 410 -414 • Activity 14 F – Register a Site with a Search Engine (p. 411) • Activity 14 G – Add Meta Tags to a Web Site (p. 412)

pp. 410 -414 Section 14. 4 Promoting a Web Site Section Assessment Identify A pp. 410 -414 Section 14. 4 Promoting a Web Site Section Assessment Identify A piece of HTML code that helps search engines categorize the Web page is called a ________. A. spam tag B. link trade C. meta tag D. cookie C. meta tag

14 Publishing a Web Site Chapter Review True/False If a file server is case 14 Publishing a Web Site Chapter Review True/False If a file server is case sensitive, it distinguishes between file names that contain uppercase and lowercase letters and those that only contain lowercase letters. True. Servers that are case sensitive distinguish between file names that contain uppercase and lowercase letters and those that only contain lowercase letters.

14 Publishing a Web Site Chapter Review Analyze Why is it important to test 14 Publishing a Web Site Chapter Review Analyze Why is it important to test your Web site on a variety of computer hardware and software configurations? What might happen if you did not do this? Cross-platform testing ensures that your Web site will display properly on different machines and browsers. If you fail to check this, some visitors might not be able to access your site. You could lose visitors and potential customers.

14 Publishing a Web Site Resources For more resources on this chapter, go to 14 Publishing a Web Site Resources For more resources on this chapter, go to the Introduction to Web Design Using Dreamweaver Web site at Web. Design. DW. glencoe. com.