10 00 — 10 30 Welcome — Tea

10. 00 - 10. 30 Welcome - Tea and Coffee 10. 30 – 11. 00 EI Strategy Overview Jim Cuddy, Dept Manageer, Software Division Enterprise Ireland, 11. 00 – 11. 30 New Technologies and Delivery Modes Joe Drumgoole, CEO, Cloudsplit 11. 30 – 12. 00 Building B 2 B Saa. S Capability Fergus Gloster, Former VP of Salesforce. com 12. 00 – 12. 30 Innovation Models in the New Software Economy Chris Hofmann, Director of Special Projects, Mozilla Foundation 12. 30 – 13. 00 Panel Discussion 13. 00 – 13. 30 Networking Reception

Best Connected Software from Ireland Enterprise Ireland’s strategy for the development of the indigenous software industry 2009 -2013 Jim Cuddy Software and Public Procurement division

Opportunities - Worldwide IT Market 2008 - $1. 44 Trillion Average Annual Growth 2001 -08 February 2009 Forecast slow recovery to 2012 5 -7% 0. 5% 6. 0% Source: IDC February 2009 Saa. S growth 2009 (enterprise application mkts) Forecast CAGR 2008 -2013 Source: Gartner May 2009 21% 20%

The New Software Economy Software Industry – Global Market Drivers • • New Market Driven Business Models Changes to the Software Value Chain Driven by new emerging technologies Highly challenging economic environment Global Market Drivers => New Software Economy

NSE - New Market Driven Business Models • Pay Per Use • Software moving from Capital to Current spend– pay per use! • Software as a Service - Flexibility & supplier choice • Strong focus on ROI • Vendors to become service providers • • or partner with hosted service providers Charge by some measure of "consumption” Changed model for product development, release, support Implications for funding, valuations etc • Established vendors changing the way they do business • New market entrants with innovative business models 7

NSE - Networked Value Chain Other SW vendor Systems integrator Product devlt. partner Customer Infrastructur e SW vendor Applications SW vendor Research partner Sales/ VAR From a conventional ‘Porter’ schema - to a linked model with components supplied from a variety of sources 8

NSE - Changes to the software value chain • Response to the challenge of Globalisation • Independence of location provided by the Internet, • 24/7 operation irrespective of time zone • Increased focus on emerging markets • Importance of Partnership • Electronic Delivery

NSE - Driven by new emerging technologies • Cloud Computing • Transfer Traditional IT Services to the Cloud • Scope for the creation of substantial new businesses • Software as a Service (Saa. S) • Existing Companies developing complementary business • New innovative entrants • Web 2. 0 • Internet Applications • Blogs, Wikis, Social Networks, Mashups, Podcasting, • Widgets, RSS • Service Oriented Architecture

Enterprise Ireland’s Strategy for the development of the indigenous software industry 2009 – 2013 Vision Statement By 2013, Ireland will be internationally recognised as having a "best connected" New Software Economy successfully delivering innovative solutions on a global scale

Growing an Industry of Scale in Ireland - Three Pillars The New Software Economy Utilise market trend toward New Business Models and the adoption of emerging technologies Focus on Clusters Build on existing cluster, identify and develop new areas of opportunity ’ “Best Connected” Networks Capitalise on the Networked value chain to leverage assets in MNC’s, Diaspora, Academia, Industry Bodies etc to create virtual scale and address global markets

Pillar 1 - New Software Economy Emerging Technology Route to Market Funding Skills New Business Models

Pillar 1 – New Software Economy • Saa. S Transition Programme • Internet Acceleration Programme with IIA • Specific Management Development Initiatives • Product Management –Pilot” Master class” - May 2009 • Routes to Markets • Partnerships programme • Funding • London international VC forum • Technology Awareness Events • Cloud Computing, Technology Roadmaps

Pillar 2 – Focus on Clusters Key Established Clusters operating in significant established markets Finance (€ 237 M) e. Learning (€ 218 M) Telecom (€ 210 M) Growing clusters operate in attractive market sectors Public sector (€ 117 M) Travel and Aviation (€ 30 M) Security (€ 14 M) Potential emerging and new opportunity areas at an earlier stage of cluster development. Web 2. 0 Healthcare Mobility Customer-centric Stimulate and support cluster activity among companies within sectors 15

Pillar 2 – Focus on Clusters • Market based activities • Missions, Events, Trade Fairs • Collaborative marketing • Branding • Networking • CEO Forums • Technology focussed • Industry Led R&D agendas • Telecommunications Standards Initiative

Pillar 3 Best Connected – Software from Ireland

Pillar 3 Best Connected - Leveraging Connections • • Technologies – Global IP & Academia Skills – Academia & MNC’s Market Access – Diaspora & MNC’s Funding – VC, MNC’s, Private Investor Networks & Diaspora • Best Practice – MNC’s & Global Academia

The Scale of the Opportunity • The potential to double the size of the SW sector- to over € 2. 5 bn by 2013 • Developing an increased cohort of companies of scale • Ensuring a strong flow of innovative start up companies • Position Ireland as a key player in this New Software Economy globally