1 Русский медиа рынок 1 HY 2012
Excluding VAT Динамика сегментов Оптимистический пргноз* 400 350 82 300 61 Bn. RUR 250 16 200 12 30 100 50 0 2 42 37 150 7 15 2 13 11 20 4 24 15 24 5 32 19 29 6 42 2001 2002 2003 2004 24 33 7 56 2005 38 11 73 2006 64 44 13 13 96 2007** 42 118 2008 27 18 25 36 9 30 38 10 96 111 2009 2010 34 40 12 42 38 42 14 43 16 162 131 142 2011 2012 f* 2013 f*** Source: AKAR, Viva. Ki estimation * 24. 08. 2012 estimation ** Since 2007 non-terrestrial TV was included in TV and context advertising was included into Internet advertising besides display *** Volumes for 2013 were calculated on a base of forecasted median interval for 2012 Others Internet Outdoor Print Radio TV
Доля электронных& не-электронных медиа в рекламных бюджетах Доля электронных медиа постепенно увеличивается 80% 70% 60% 50% 40% 30% 20% 10% 0% 3 Electronic media non-Electronic media 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 f* 2013 f* Source: AKAR, Viva. Ki estimation * 24. 08. 2012 estimation Electronic media: TV, Radio, Internet, Indoor, Cinema; Non-electronic media: Print, Outdoor
Изменения в доходах от рекламы (1 HY 2012 vs. 1 HY 2011) Интернет растет быстрее остального рынка. 45% 36% 21% 8% TV 4 Radio 3% 10% Print Outdoor Source: AKAR * Volumes for Indoor+Cinema in 2011 can be recalculated 14% Internet Indoor+Cinema* Total
Source: TNS Russia Research: M’Index (1 HY 2012) Geography: Russia 100 K+ TA: P 16+ Проникновение медиа Телевидение имеет самый высокий охват – 94%. Проникновение интернета - 62%. 100% 90% 80% 70% 60% 50% 94% 40% 76% 73% 30% 72% 62% 20% 33% 10% 0% TV 5 Newspapers Radio Magazines Internet Cinema
Excluding VAT Стоимость тысячи контактов CPTs для 6 основных медиа до сих пор ниже, чем в Европе Cost per Thousand comparison (USD)*, Adults Media (national) Format Russia UK Germany Italy Czech Rep Poland Ukraine TV 30” 4. 4 7. 2 n/a 15. 9 19. 6 1. 3 1. 6 Magazines 1/1 5. 0 22. 0 16. 4 43. 7 37. 9 14. 5 11. 0 Newspapers 1/1 9. 0 18. 2 17. 9 135. 5 41. 6 19. 1 9. 0 Radio 30” 1. 4 3. 0 2. 1 3. 9 4. 1 1. 2 3. 8 OOH, billboards 6 x 3 0. 7 n/a n/a n/a 1. 7 Banners 5. 7 2. 8 17. 1 11. 7 10. 1 3. 2 0. 6 Internet *2011 CPT for Magazines and Radio were recalculated taking into account new deflators. 2011 CPT for OOH was recalculated for cities with population 100 K+ (previously OOH CPT was calculated for top-50 cities). 6 Source: Western Europe Market & Media. Fact 2011 Edition and Central & Eastern Europe Market & Media. Fact 2011 Edition, SMG Ukraine estimation (2011, P 04+); MEDIALOGICS est. (for Russia): TV, Radio, OOH - 2011; Print – Dec’ 10 -Oct’ 11, Internet - by SMG spends - 2011; Geography (Russia): Cities 100+; TA (Russia): P 18+
Source: TNS Russia Research: TNS Media Intelligence (2011), Viva. Ki Russia estimation Geography: Russia Сезонность рынка весенний и осенний пики 4 Index, Base=January 3 2 1 Total Market TV OOH PRESS RADIO 0 Jan 7 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
TOП 20 рекламодателей (TV + Print + OOH + Radio) Excluding VAT * Estimated Total Market differs from published market volumes because of limited monitoring scope. 8
9 Russian TV 1 HY 2012 Basics Market in details
Source: TNS Russia, Zenith. Optimedia Research: M’Index, TV Index, R-Index (1 HY 2012), Zenith. Optimedia (2010) Time: 05: 00 – 29: 00 TA: P 18+ Role of TV in Russians life TV is the most common time spending activity with 4. 3 hours a day. TV viewing level is ~30% above Western European average, but lower than Americans spend on TV. Ave. daily spends in minutes, Adults 258 TV 169 Radio Average TV watching minutes by country USA 319 Italy 250 Spain 245 UK 242 France 54 Internet 16 Print Music 10 222 Denmark 215 Portugal 213 Belgium 206 Ireland 203 Netherlands 191 Finland Books Video 9 6 Norway 184 178 Sweden 176 Austria Switzerland Western Europe Average Russia 10 Radio & Video don’t include listening and viewing through Internet, respectively. 162 155 203 258
Key TV viewing peculiarities daily dynamics is “ 8 hours work day” model: peak in Winter, fall in Summer: 11 weekends daily viewing is higher: females and elders are the heaviest viewers
Source: TNS Russia, Research: TV Est. survey (Feb-Oct 2011) Geography: Russia 100 K+ TA: P 04+ Технический охват национальных каналов 18 каналов имеют охват больше 70%, 14 – больше 80%, 6 – больше 90%. PERVY KANAL 99% ROSSIYA 1 98% NTV 98% CTC 95% TNT 94% ROSSIYA K 92% REN-TV 89% PYATY KANAL 87% TV TSENTR 87% ROSSIYA 2 87% DOMASHNY 85% MUZ TV 83% TV-3 82% PERETZ (DTV) 80% ROSSIYA 24 79% MTV 78% ZVEZDA 75% SEMYORKA/DISNEY* EURONEWS 12 2 X 2 73% 60% 57% * Since 2012 Semyorka doesn’t exist. The new TV channel Disney broadcasts on its frequency.
Source: TNS Russia, Zenith. Optimedia Research: TV Est. survey (Feb-Oct 2011) Market & Media Fact book (2010) У русских зрителей есть выбор Сейчас есть около 20 национальных каналов и сотни локальных. Количество крупных каналов выше, чем в среднем по Европе National channels available: Despite of its size Russia has more big channels than European countries on average RUSSIA Europe Average PORTUGAL UK SPAIN NORWAY 18 of these channels covering > 70% of adults each NETHERLANDS 0 13 * Since 2012 Semyorka doesn’t exist. The new TV channel Disney broadcasts on its frequency. 5 10 15 Number of channels with penetration > 70% 20
Тематическое телевидение растет Source: TNS Russia Research: TV Index (1 HY 2008 -2012) Geography: Russia 100 K+ Time: 05: 00 – 29: 00 TA: P 18+ 6. 7% 4. 8% 7. 2% 4. 2% 88. 8% 88. 5% 88. 0% 88. 7% 86. 7% 1 HY 2008 % of TV viewing 5. 6% 1 HY 2009 1 HY 2010 1 HY 2011 1 HY 2012 THEMATIC TV 14 LOCAL TV NATIONAL TV 9. 1%
TV каналы Source: TNS Russia Research: TV Index (1 HY 2011, 1 HY 2012) Geography: Russia 100 K+ Time: 05: 00 – 29: 00 TA: P 18+ 43% всей аудитории 18+ составляют доли Top-3 каналов, но их доля постоянно падает. Благодаря ребрендингу первый канал демонстрировал рост. . Доля каналов 2012 0% 5% 10% 15% +/- доля 2012 к 2011, % 20% -55% -35% -15% 5% 25% 45% NTV PERVY KANAL ROSSIYA 1 TNT STS REN TV PYATY KANAL DOMASHNY TV TSENTR 43% of audience DOMASHNY TV TSENTR TV-3 ROSSIYA 2 PERETZ ZVEZDA ROSSIYA K DISNEY/SEMYORKA* ROSSIYA 24 MUZ TV ROSSIYA K DISNEY/ SEMYORKA* ROSSIYA 24 MUZ TV MTV 2 X 2 EURONEWS 15 65% EURONEWS THEMATIC LOCAL * Since 2012 Semyorka doesn’t exist. The new TV channel Disney broadcasts on its frequency. LOCAL 85%
TV каналы – гендерная сегментация Source: TNS Russia, Research: TV Index (1 HY 2012) Geography: Russia 100 K+ TA: P 04+ Самые крупные национальные каналы привлекают женщины в возрасте. Молодежь и мужская аудитория представлена хуже. Elder-Men Elder-Women Young-Men 16 Size of bubbles ~ channel daily reach size, Axes-cross correspond to total population’s % of females and avg. age Audience avg. age % of women in audience Young-Women
Source: TNS Russia Research: TV Index (1 HY 2012) Geography: Russia 100 K+ Time: 05: 00 – 29: 00 TA: P 18+ Наиболее популярные жанры % of total TV viewing TV series 27. 8% Entertainment programs 21. 2% Feature films 18. 0% News 11. 2% Social-political programs 5. 5% Documentary films 4. 8% Educational program 3. 4% Animation (cartoons) 2. 9% Sports programs 2. 8% Musical programs 2. 0% Children program Plays, literary declamation 0. 1% Other programs 17 0. 3% 0. 2%
Source: TNS Russia Research: TV Index (1 HY 2012) Geography: Russia 100 K+ Time: 05: 00 – 29: 00 TA: P 18+ Коммерческие каналы 19 из 20 национальных каналов с 98% охватом населения продают рекламу. Практически все каналы могут быть использованы в рекламной кампании Размещают рекламу: 98% of viewing 18 Запрет на рекламу 2% of viewing
Source: TNS Russia Research: TV Index (1 HY 2011; 1 HY 2012) Geography: Russia 100 K+ Time: 05: 00 – 29: 00 TA: P 18+ Национальные медиа хаусы Доля Video International остается самой большой Share in 1 HY 2012, % Other, 2. 5% Share 1 HY 2012 vs. 1 HY 2011, % VI selling VI -3. 1% R. . . -14. 6% 6. 1% 32. 3% E. . . 35. 2% VI. . . -4. 9% 10. 4% 12. 8% RTR-Media, 17. 3% 14. 9% -20% 0% VI consulting * Since 2011 the holdings VGTRK and CTC-Media are served by own sales houses, RTR-Media and Evere. CT-C respectively. However, VI will continue cooperation with these holdings as a consultant. 20% GM Ot. . .
Структура собственности каналов Rossiya 1 Rossiya 24 100% Government Pervy kanal 51% Government, 49% NMG (National Media Group) NTV TNT 100% Gazprombank Ren-TV TRK-5 100% NMG (National Media Group) CTC Domashny PERETZ DISNEY MUZ TV 38. 2% MTG, 25. 1% NMG, 36. 7% -public (NASDAQ) TV-3 MTV 2 x 2 100% Profmedia BS 100% UTV TV Center 100% Moscow Government Zvezda 100% Ministry of Defense
Source: TNS Russia Research: TV Index (Jan’ 11 -Jun’ 12) Geography: Russia 100 K+ Time: 05: 00 – 29: 00 TA: P 18+ Доли каналов. Помесячная динамика Toп-3 национальных канала теряют в доле. 20% 18% 16% ROSSIYA 1 NTV 12% 10% 8% TNT 6% CTC 4% 2% REN TV PYATY KANAL 2011 21 n Ju ay M pr A ar M b Fe n Ja ec D ov N ct O Se p ug A l Ju n Ju ay M pr A ar M b Fe n 0% Ja 18+ Share 14% PERVY KANAL 2012
Source: TNS Russia Research: TV Index (1 HY 2011, 1 HY 2012) Geography: Russia 100 K+ TA: P 18+ TOП 20 рекламодателей на ТВ (30" GRPs 18+)
Source: TNS Russia Research: TV Index (2003 -2011) Geography: Russia 100 K+ TA: P 18+ Распределение по длительности ролика 4% 3% 31% 3% 32% 3% 36% 5% 38% 41% 6% 26% 13% 4% 41% 5% 26% 13% 30 9% 8% 8% 6% 25 29% 29% 17% 17% 7% 8% 8% 9% 2004 2005 2006 2007 2008 2009 2010 2011 16% 23 25% 15% 7% 2003 23% 13% 20 6% 6% 6% 41% 4% 27% 7% 39% 3% 35+ 8% % of total 30”GRPs 18+ 8% Сокращение версий 30’’ и 35+’’ 15 10 5
Source: AKAR experts, Viva. Ki estimation Соотношение национального и локального вещания Доля локального ТВ слегка уменьшилась national TV market regional TV market 24 23% 24% 26% 28% 30% 28% 77% 76% 74% 72% 70% 72% 2002 Value* ratio 23% 2003 2004 2005 2006 2007 2008 * in rubles 23% 22% 21% 77% 78% 79% 2009 2010 2011 1 HY 2012
Source: TNS Russia Research: TV Index (1 HY 2011, 1 HY 2012) Geography: TOP Cities TA: P 18+ TOП 20 категорий, рекламирующихся на локальном ТВ
Source: TNS Russia Research: TV Index (1 HY 2011, 1 HY 2012) Geography: TOP Cities TA: P 18+ TOP 20 рекламодателей на региональном ТВ
27 Internet
Проникновение интернета в городах % от населения Moscow 70 St. Petersburg 68 Cities 1 mln+ 57 Cities 500 thd - 1 mln 56 Cities 100 -500 ths 58 Cities less than 100 thd Villages 28 www. fom. ru Spring 2012 50 37
Source: TNS Russia Research: Est. Survey for Web. Index (Jan’ 06 -Jun’ 12) TA: P 12+ Месячный охват Интернета Динамика по Москве и регионам. Monthly Reach, % of All 12+ 59 53 60 61 58 61 61 64 68 55 52 51 42 37 64 66 37 39 39 41 43 38 45 47 68 67 69 70 70 64 65 60 47 36 65 66 53 56 55 58 60 60 59 61 48 Russia, Cities 100+ Moscow St. -Petersburg Ekaterinburg Novosibirsk 2006 2007 2008 2009 2010 2011 2012 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 29
Source: TNS Russia Research: Est. survey for Web Index (Oct’ 10 -Jun’ 12) Geography: Russia 100 K+ TA: P 12+ Проникновение широкополосной связи растет Broadband (широкополосная связь) сейчас наиболее популярный вид соединения в России Connection type, monthly reach 40, 000 20, 000 Broadband Broadband 10, 000 15, 000 30 Jun 2012 May 2012 Apr 2012 Mar 2012 Feb 2012 Jan 2012 Dec 2011 Nov 2011 Oct 2011 Sep 2011 Aug 2011 Jul 2011 Jun 2011 May 2011 Apr 2011 Mar 2011 Feb 2011 Jan 2011 Dec 2010 Nov 2010 0 Oct 2010 ‘ 000 Internet users Dial-up Dial-up 35, 000 Dial-up. Wireless modem modem Dial-up Dial-up Dial-up. Wirelessmodem 30, 000 Dial-up Wireless modem Dial-up Wireless Wireless modem Wireless modem Wireless modem modem 25, 000 Wireless modem Wireless modem
Source: TNS Russia Research: Est. survey for Web Index (2 Q 2007 -1 HY 2012) Geography: Russia 100 K+ TA: P 12+ Мобильный интернет растет На данный момент 23% россиян 12+ используют мобильный интернет. В Москве 28%. Mobile Internet monthly reach, % of All 12+ 28 26 23 21 15 13 11 9 9 10 10 14 14 13 11 14 12 14 13 15 14 16 15 15 16 15 17 16 18 17 19 18 23 20 21 22 23 19 Russia, Cities 100+ 11 Moscow St. -Petersburg Ekaterinburg 31 2012 Q 2 2012 Q 1 2011 Q 4 2011 Q 3 2011 Q 2 2011 Q 1 2010 Q 4 2010 Q 3 2010 Q 2 2010 Q 1 2009 Q 4 2009 Q 3 2009 Q 2 2009 Q 1 2008 Q 4 2008 Q 3 2008 Q 2 2008 Q 1 2007 Q 4 2007 Q 3 2007 Q 2 Novosibirsk
Source: TNS Russia Research: M’Index, TV Index, R’Index (1 HY 2012) Geography: Russia 100 K+ TA: P 18+ Использование интернета по сравнению с другими медиа Интернет на 3 месте по потреблению, после ТВ и Радио Тратят в день, минут (вся россия) 258 TV 169 Radio 54 Internet Тратят в день, минут (пользователи интернета) 217 TV 182 Radio 88 Internet Music 10 Music Newspapers 10 Newspapers 6 15 Books 9 Magazines 7 Magazines 5 Video 6 Video 7 32 Radio & Video don’t include listening and viewing through Internet, respectively.
Source: TNS Russia Research: M’Index (1 HY 2012) Geography: Russia 100 K+ TA: P 16+ Профиль интернет-аудитории Типичные активные пользователи интернета это люди 16 -44 лет, средний и выше уровень дохода, высшее образование. Internet heavy-user Affinity Men high inc. 200 Women 150 middle inc. 16 -24 100 low inc. 25 -34 50 0 Higher 35 -44 Secondary 45 -54 Primary 55 -64 65+ 33
Source: TNS Russia Research: M’Index (1 HY 2011, 1 HY 2012) Geography: Russia 100 K+ TA: P 16+, Internet users Рост популярности социальных сетей Изменения в использовании Top-10 сервисов E-mail 65. 8 E-mail News, events, sport, weather 58. 0 News, events, sport, weather -15% Social networks 57. 1 Social networks Pre-purchase browsing 44. 3 Pre-purchase browsing Communication (forums, blogs and other) 40. 9 Communication (forums, blogs and other) Watching and downloading video 40. 6 Watching and downloading video Listening to music and downloading music 39. 0 Listening to music and downloading music Watching and posting photos 37. 5 Intellectual and educational information searching (using online 34. 8 encyclopedias and dictionaries, taking online courses, etc. ) bbies (visiting specialty websites, writing, reading, commenting 29. 7 blogs/ forums related to personal interests and hobbies) 34 Watching and posting photos Intellectual and educational information searching (using online encyclopedias and dictionaries, taking online courses, Hobbies (visiting specialty websites, writing, reading, etc. ) commenting blogs/ forums related to personal interests and hobbies) TOTAL Internet 9% 54% n/a% 25% 13% 6% n/a% 5%
Source: TNS Russia Research: Web Index (1 HY 2011, 1 HY 2012) Geography: Russia 100 K+ TA: P 12 -54 TOП русский сайтов +/- monthly reach, % 1 HY 2012 vs. 1 HY 2011 TOP 10 web-sites average monthly reach 1 HY 2012 Yandex. ru 73. 0% Yandex. ru Mail. ru 71. 7% Mail. ru Vkontakte. ru 65. 8% Odnoklassniki. ru 10% 12% Vkontakte. ru 18% Odnoklassniki. ru 52. 0% Live. Journal. com 34. 3% Live. Journal. com Rambler 33. 2% Rambler 24% Ru. Tube 31. 7% Ru. Tube Avito. ru 30. 4% 10% -3% Avito. ru Live. Internet. ru 23. 3% Live. Internet. ru Kinopoisk. ru 22. 2% 4% 56% Kinopoisk. ru Total Internet 35 76. 6% Total Internet 14% 22% 10%
Source: TNS Russia Research: Web Index (Jul’ 12) Geography: Russia 100 K+ TA: P 12 -54 TOп-20 проектов
TOП 20 категорий и рекламодателей в интернете 37 Source: TNS Russia Peridod: 1 HY 2012 Media: Top web-sites
38 Outdoor
Source: TNS Russia Research: TNS Media Intelligence (2009 -1 HY 2012) Geography: 50 TOP Cities Сезонность рынка наружки 100% 95% % of surfaces sold 90% 85% 80% 75% 2009 2010 70% 2011 65% 2012 60% Jan 39 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: TNS Russia Research: TNS Media Intelligence (2010, 2011) Geography: 50 TOP Cities Toп OOH Форматов Изменения популярности формата Доля формата, 2011 Street furniture; 11% Other, 7% 25% Billboard 13% Big format, 21% Billboard, 62% Other TOTAL 40 45% Street furniture 6% 23%
Source: TNS Russia Research: TNS Media Intelligence (2011) Geography: 50 TOP Cities Топ популярных форматов в регионах Saint-Petersburg Moscow Street furniture, 11% Street furniture 16% Other, 12% Other 1% Big format 13% Billboard, 51% Billboard 70% Big format, 26% Other cities 1 M+ w/o Moscow & SPb Street Other furniture 3% 9% Big format 16% Big format 18% Billboard 70% 41 Street furniture Other 1% 7% Billboard 76%
Source: TNS Russia Research: TNS Media Intelligence (2010, 2011 ) Geography: 50 TOP Cities TOП OOH продавцов Изменение доли Доля владельца поверхностей 21% GALLERY 7. 9% GALLERY 23% NEWS OUTDOOR 20. 9% NEWS OUTDOOR V. E. R. A. -OLIMP 3. 5% V. E. R. A. -OLIMP 29% ANKO 3. 1% ANKO 29% BIGBOARD GROUP 2. 8% BIGBOARD GROUP NIKE 2. 4% NIKE POSTER 2. 3% POSTER RASVERO 2. 0% RASVERO REKLAMA-SERVIS 1. 7% REKLAMA-SERVIS REKLAMA TSENTR 1. 4% REKLAMA TSENTR 52. 0% 28% 22% 29% 10% 20% 31% 42 OTHERS 23% TOTAL OTHERS 23%
Source: TNS Russia Research: TNS Media Intelligence (1 HY 2011, 1 HY 2012) Geography: 50 TOP Cities TOП 20 OOH категорий 43 Excluding VAT
Source: TNS Russia Research: TNS Media Intelligence (1 HY 2011, 1 HY 2012) Geography: 50 TOP Cities TOП 20 OOH рекламодателей 44 Excluding VAT
45 Print
Изменения в охвате газет, журналов, Интернета Source: TNS Russia Research: M’Index (2005 -1 HY 2012) Geography: Russia 100 K+ TA: P 16+ 100 90 % of All 16+ 80 70 60 50 40 30 20 10 0 2005 2006 2007 Newspapers 46 2008 2009 Magazines 2010 Internet 2011 1 HY 2012
Source: TNS Russia Research: NRS (May-Oct’ 11) Geography: Russia 100 K+ TA: P 16+ Охват прессы по жанрам Полугодовая аудитория, % P 16+ Newspapers 72 TV -Guides 62 Entertaining 59 Women's 55 General interest 52 Ad editions 47 Auto/Moto 40 Tourism 30 Health 28 Interior & Design 28 Cooking 25 Business & analitical 25 19 Sport Men's 18 Family & children 13 Computer 13 Gardening 11 10 Youth's Tech/Mobile 47 7
Source: TNS Russia Research: NRS (Dec’ 11 -Apr’ 12) Geography: Russia 100 K+ TA: P 16+ TOП газет TOП 10 газет, охват одного номера Argumenty i Fakty 11. 9 Komsomolskaya Pravda (W) 10. 6 Teleprogramma 9. 0 777 8. 1 Iz Ruk v Ruki 5. 9 Orakul 5. 1 Zhizn 3. 6 Moya semya 3. 5 MK-Region Express Gazeta 48 3. 2 2. 6
Source: TNS Russia Research: NRS (Dec’ 11 -Apr’ 12) Geography: Russia 100 K+ TA: P 16+ TOП журналов TOП 10 журналов, охват 1 номера, % Antenna/Telesem 18. 2 Za Rulem 12. 6 Cosmopolitan 10. 5 Telenedelya 8. 4 Vokrug Sveta 8. 2 Karavan Istory 7. 5 Lyublyu Gotovit! 7. 4 7 Dney Liza Teschin Yazyk 49 6. 5 5. 9 5. 5
Source: TNS Russia Research: NRS (May-Oct’ 11) Geography: Russia 100 K+ TA: P 16+ TOП 20 изданий – география продаж Mos+SPB Total 7 Dney Liza Krossvordy Karavan Istory Liza Dobrye sovety Lyubimaya dacha Teleprogramma Vokrug Sveta Teschin Yazyk Liza Argumenty i Fakty Zdorovye Cosmopolitan Komsomolskaya Pravda (W) Lyublyu Gotovit! 777 Za Rulem Telenedelya Burda Antenna/Telesem Iz Ruk v Ruki 50 23% Other cities 100 K+ 77% 58% 41% 35% 34% 32% 31% 27% 26% 23% 22% 22% 20% 18% 12% 42% 59% 65% 66% 68% 69% 73% 74% 77% 78% 78% 80% 82% 88%
Source: TNS Russia Research: NRS (May-Oct’ 11) Geography: Russia 100 K+ TA: P 16+ TOП-20 изданий гендерная сегментация Elder-Men Elder-Women Young-Men 51 Audience av. age Audience female % Size of bubbles ~ AIR, Axes-cross correspond to total population’s % of females and ave. age Young-Women
Source: TNS Russia Research: TNS Media Intelligence (Jan’ 09 -Jun’ 12) Geography: Moscow, Saint-Petersburg Сезонность рынка печатной рекламы 350% RC Spends Index (Jan = 100%) 300% 250% 200% 150% 2009 100% 2010 2011 50% 2012 0% Jan 52 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: TNS Russia Research: TNS Media Intelligence (1 HY 2011, 1 HY 2012 ) Geography: Moscow, Saint-Petersburg TOP издательских домов Supplier share (RC Cost, $) 1 HY 2012 15% SANOMA INDEPENDENT MEDIA HEARST SHKULEV MEDIA 10% KOMSOMOLSKAYA PRAVDA 5% 9% CONDE NAST 6% BURDA -6% KOMSOMOLSKAYA PRAVDA 7% CONDE NAST 0% SANOMA INDEPENDENT MEDIA 12% HEARST SHKULEV MEDIA +/- share change in 1 HY 2012 vs. 1 HY 2011 BURDA ARGUMENTY I FAKTY 5% ARGUMENTY I FAKTY KOMMERSANT 5% -14% KOMMERSANT 4% 7 DNEY AXEL SPRINGER RUSSIA 2% AXEL SPRINGER RUSSIA INFLIGHT INTERTAINMENT GRUPP 2% 13% 17% -3% -1% INFLIGHT INTERTAINMENT GRUPP OTHERS 53 Excluding VAT 32% OTHERS 36% -3%
Source: TNS Russia Research: TNS Media Intelligence (1 HY 2011, 1 HY 2012) Geography: Moscow, Saint-Petersburg TOП 20 категорий рекламируемых в принте 54 Excluding VAT
Source: TNS Russia Research: TNS Media Intelligence (1 HY 2011, 1 HY 2012) Geography: Moscow, Saint-Petersburg TOP 20 рекламодателей в принте 55 Excluding VAT
56 Radio
Source: TNS Russia Research: TNS Media Intelligence (2009 -1 HY 2012) Geography: Moscow Time band: 05: 00 – 29: 00 Сезонность рекламы на Радио 350 Index, Base=January 300 250 200 150 100 50 0 Jan Feb Mar Apr May 2009 57 Jun 2010 Jul Aug 2011 2012 Sep Oct Nov Dec
Структура холдингов
Source: TNS Russia Research: Radio Index (Jan-Jun 2012) Geography: Russia 100 K+ TA: P 12+ Time: 05: 00 – 29: 00 ТОП 10 радиостанций Daily Reach% 0 Europa Plus Avtoradio Russkoe Radio Dorozhnoe Radio Retro FM Shanson Yumor FM Radio Rossii Mayak DFM 59 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Source: TNS Russia Research: TNS Media Intelligence (1 HY 2011, 1 HY 2012) Geography: Moscow TOП 20 категорий, рекламируемых на радио 60 Excluding VAT
Source: TNS Russia Research: TNS Media Intelligence (1 HY 2011, 1 HY 2012) Geography: Moscow TOП 20 рекламодателей на радио 61 Excluding VAT