1 Red Tag News Publications Association

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Red Tag News Publications Association

What is Red Tag? n n n A not-for-profit association Sole purpose: improving the delivery of time-value publications 35 years old Full Members are the publishers of timevalue publications Associate Membership open to other publishers, printers, alternate delivery companies and others interested in the delivery of publications 3

What does Red Tag do? n n n n Forum for interchange of ideas Roundtables and meetings at NPF Monthly newsletter Flash email reports Consultation/problem solving Testified at rate cases Representation at MTAC Delivery Monitoring 4

Who are the publication members? n In 1971 u n started by three publishers who were concerned with the deterioration of delivery of their weekly publications. In 2006 u u 64 publications 20 million readers served 830 million pieces of periodicals class mail Renewal forms and invoices account for another 100+ million pieces of first class and standard mail each year 5

Broad Representation n n Circulations from over 3 million to under 5, 000 Dailies, weeklies, bi-weeklies, monthlies Consumer and business-tobusiness Paid and controlled Delivery to home and business addresses 10

Delivery Monitoring n 1974 u u u n 50 monitors reported by postcard monthly reports, 30 -60 days later 2006 u u u over 1000 monitors web based monitoring real-time reports Alternative delivery monitoring International monitoring 11

Delivery Monitoring u Raw data « By monitor « By cover date u Analyzed against USPS standards « By monitor « By entry point and area « By destination district « By printing plant 12

u Consolidated reports « Comingled data « All reporting publications « By frequency « Available to USPS or, in fact, anyone « % on time by entry point « % on time by destination zip and district « Delivery reports by entry point « Delivery reports by destination zip and district 13

Sample Reports www. redtag. or g

Public Area www. redtag. or g

Temporary Password for Newsletter Username=rtnews Password=newyear www. redtag. org

The future of Red Tag n n Further sophistication of monitoring and reporting system Adding additional monitors to cover all 3 digit zips Further development of international monitoring Continue to raise the profile and visibility of time-valued publications 39

We’re optimistic about the magazine business n n Printed magazines will be around for a long time to come We’re all aware of the competition from the internet and other electronic media Need to optimize mail delivery in order to compete Crucial to both USPS and to our member publications 40

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