0f3f6629dfe4c7246492fc52e4539f62.ppt
- Количество слайдов: 25
1 © NOKIA.
Digital Rights Management in Mobile Media W 3 C Workshop 22 -23 January, 2001 Julian Durand Julian. Durand@Nokia. com Technical Manager, DRM Nokia Ventures Organization 2 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
Contents Nokia overview 3 Mobile Information Internet Society Technical Architecture (MITA) © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
Nokia overview 4 Mobile Information Internet Society Technical Architecture (MITA) © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
New mobile device categories enable new ways of consuming media • Almost 20 years ago Nokia launched the Talkman, a wireless telephone roughly the size and weight of a car battery. Today, wireless phones are giving way to multifunction devices connected to the mobile Internet. • The recently launched Nokia 9210 Communicator combines support for multiple content formats (html, wml, gif, jpeg…), high data speeds up to 43. 2 kbit/sec, and supports http, WAP and Java. • The next generation of wireless devices shall offer further media consumption capabilities adding web tablets and media phones to the consumer market. 5 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
Evolution of Devices at Nokia Communicator 9110 9000 8850 8110 121 2110 8800 Premium Classic Nokia Talkman Nokia Cityman Mediaphone 6100 101 6150 2010 7100 Fashion 1610 3110 Basic 6 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com 5100 3210 8210
The Nokia 9210 Communicator is a compelling platform for media distribution All-in-one integrated multimedia device • brilliant color display, ergonomic design • full industry standard interconnectivity • high data speeds (43. 2 kbit/s) • Wide range of content formats (HTML, WML, JPEG, GIF…) Strong and consistent Nokia support for open platforms and interfaces • 7 35 000 Symbian, 250 000 WAP and 2. 5 Million Java developers can now build applications for the Nokia 9210 Communicator © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
MITA provides technical foundation for Mobile Information Society Nokia overview 8 Mobile Internet Technical Architecture (MITA) © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com Mobile Information Society
Personal Trusted Device • My voice calls • My messages and e-mail • My pictures and images • My music and video • My news and service • My location information • My calendar and tasks • My contacts and data • My financials and purchases • My transactions 9 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
The Net - the repository for what we know and what we need to know. 'You say Mark Mc. Guire's hit more home runs this year. I say it's Sammy Sosa. Solly, hit the net' Coffee break, New York, USA 10 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
Non-voice communications becomes just as important as voice communications. "A millenium falcon! The guys have got to see this right now!" Bird watching, Ivalo, Lapland, FINLAND 11 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
Mobile Information Society Anybody Anywhere Any Service Any Application Any Time Any Location 12 Any Network Any Device © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
Mobile Internet Technical Architecture Seamless services Mobile Internet Technical Architecture Mobile Information Society Mobile telephony Messaging internet always on Mobile multimedia Wide Area Coverage 13 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com IP Wireless, secure, high speed access Fast Internet & Intranet Shared databases & applications Local Area Coverage
MITA enables Mobile Information Society Nokia overview 14 Mobile Information Internet Society Technical Architecture (MITA) © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
Mobile Information Society brings Internet and wireless together. . . The Internet and wireless are major drivers in converging digital industries • The ‘net’ is the virtual information megastore • We expect instant access to information • Much of our work and personal lives are spent on the move • The adoption of portable, wireless devices is steadily increasing 15 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
Future of Media Distribution is driven by consumer and industry needs Media purchases become smaller and more frequent • Our time becomes more fragmented small segments of entertainment/info are purchased and consumed on the move Media is distributed wirelessly to alwayson devices • Wireless distribution enables instant delivery and more ergonomic user experiences Copyrights have to be protected Stephen King : "Respect my copyright […] it's all I've got" 16 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
A day in e. Book-lover's life in Mobile Information Society. . . 17 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
How was intellectual property protected in the past? Legal Tools Detection Enforcement Litigation | Prosecution Legal Instruments Patents Copyright Trademarks 18 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com Social & Business Requirements Privacy Fair Use Accessibility
How can we protect media today? Digital Rights Management (DRM) System Legal Instruments Social & Business Reqs Security Principles & Tech Legal Tools Publishing Rights Policies Legal Instruments 19 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com Social & Business Requirements
Do we protect it all in the same way? DRM Systems must play different roles depending on the time value of information 20 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
What is the best way to protect media? Black Market Cheap & Available - Napster - Gnutella - Freenet - Aimster Watermarking & fingerprinting 21 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com Digital Rights Management Legal Market - consumer value - consumer protection - artist compensation
What factors are we considering for DRM? • Interoperability in DRM systems • Efficient and scalable (screen, battery, processor) • multiple delivery channels (broadcast, streaming, superdistribution) • Support for a wide variety of devices • Ease of use • Cost effectiveness • Privacy protection 22 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
More DRM needs… • Support for relative existing and emerging standards. • flexible expression of rights (time metered, pay per view, editing) • peer to peer commerce such as ‘superdistribution’ • international context including: multiple currencies; time-zones; regional privacy, disclosure and information limitation requirements 23 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
Why the W 3 C? • We want to help the market for protected bits to grow successfully • Interoperability: First step is the adoption of an open and standard rights expression language • W 3 C seems logical because it is global and content agnostic 24 © NOKIA 2001 W 3 C DRM Workshop, 22 -23 January, 2001 | Julian. Durand@ nokia. com
Questions? 25 © NOKIA. Julian. Durand@Nokia. Co m Nokia Ventures Organization


