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My Road to
台大資 系 (1978 -1982) University of Michigan (1984 -1990) 台灣科技大學 (1990 -2000) 友邁科技 (2000 - date)
satisfying people’s needs Here and Now!
Service Commerce Groupon 是世界上第一個以從事「服務業的交易 」為主的大型網站
Local Service Commerce Logistic enables remote “commerce in goods” not “commerce in services” There are only local availabilities when you are looking for services - location sensitive LBS will be the key to the success of e-commerce in services
Location Based Services 2002
Key Issue of LBS Positioning technologies Software platforms of handsets Mobile network access
Ur. Map Founded in 2000 # 1 Map Service Provider in Taiwan # 1 Location Based Service Provider in Taiwan 10
Awards Top 100 Websites (Taiwan) – Winner 2009 & 2010 Red Herring Global 100 – Winner (Jan. , 2009) Red Herring Asia 100 – Winner (Dec. , 2008) Red Herring Asia 100 – Finalist (Sep. , 2007) Coolest Web 2. 0 Website in Taiwan (Jan. , 2007) #1 (60% voters’ choice) Information Month Award (Aug. , 2006) Best information application and product Digital Publication Award (May, 2006) Innovative digital content 7 th Click! Awards (May, 2006) Best web technology of the year Best media 11 Best web content
Patents Location Notes I 302252 issued in Taiwan Location driven waking up apparatus ZL 2005 2 0019127. 4 issued in China 113282 issued in Japan M 278976 issued in Taiwan Method for modifying an electronic map I 311294 issued in Taiwan ZL 2006 1 0090772. 4 issued in China Apparatus for modifying an electronic map ZL 2006 2 0124613. 7 issued in China Nr. 20 2006 013 181. 7 issued in German M 302084 issued in Taiwan Live Navigation 12 M 333553 issued in Taiwan ZL 2007 2 00195555. 1 issued in China
The LBS Platform - Ole. Spot TM Client Mark -up Language Web Server (XMLtranslator) (XML translator) HTML, c. HTML, HDML, WML, v. XML, XML. Other APP APP Java LBS Applications XML protocol enabled App Interface Other APIs Java Map Producer P. O. I. Finder XY Resolver Address Locator Direction Router Traffic Router Location Search XML SQL query enabled Spatial DB Server J 2 EE Data. Base enabled Spatial Data Log File A highly scalable transaction platform and engine designed to accommodate large user base XML APIs from Ole. Spot provide developers TM with a complete set of tools to develop LBS apps to run anytime, anywhere from any device Java LBS Engine EJB Container User Preference Pure Java Development Following J 2 EE Architecture Cross-platform Solution Scalable, Robust, Flexible Interoperability XML open standard parser Geo-spatial database Java LBS APIs Location Engine XML protocol enabled App Server The concept of platform computing is for scalability and interoperability Vector Map Raster Map Route Map Satellite Map Corporate Data Billing Record Device Pattern Java enabled • An open platform integrates the APIs hiding the technical complexity from the LBS apps providers
Control Center ITS Service (FM) . on, P. O. I… of Rou rn Patte on sti ge on Re t, c en Re XY, cid ce Devi uest, q . n, P. O. I… Ac Request ormatio ting, Inf t R Ole. Spot. TM 1. 0 sul ati ng, Inform ult of Routi es Real-time Information Wireless Carriers … Map, data… Pure Transmission Center Client Mobile Device Neighbor Cell #1 Serving Cell 2018/3/18 text Broadcasting Station
Wireless Carriers Employee Allocation Management Ole. Map Web Server umber . I, XY, ID N est, ID XY Requ . O g, P in Number ut Ro t of sul Re ap, tion… ber e-M rma um o N Inf , ID t, ues XY q Re Control Center Client Neighbor Cell #1 Serving Cell Ole. Spot. TM
The Platform Based LBS Applications Current Structure of Ole. Map’s LBS applications Consumer Corporation Ole. Menu Tracking/Safety Traffic/Travel DB/Information Disabler Tracking for Safety Mass Transportation Routing System Location Weather Forecasting Emergency (911) Driving Direction Indexing Employee Allocation Management Map & Local Guide Part-time Job & Tutor Opportunity Finder Fleet Management System Where am I ? Useful Information (POI Finder) Enterprise Mobile Database Travel Information House Rental Information Indexing Either Community Pushing Marketing LBS Friend. Finder /Playmate Finder LBS Shopping List (by Credit-card Ctr) Lover Matching Movie Star Tracking Location Notes Parking Space Indexing Location BBS/ IM in Real Time LBS Game Monopoly Push-mode Advertisement Treasure Hunting Restaurant Reservation /On-line Booking Indian Game Direct Marketing One-to-one Marketing City Simulation City War
The Problems • Software Platforms of Mobile Phones • There were too many different platforms to work on • WAP was the only universal solution • Positioning Technologies • 911 mandate was not complied as expected • Cell-ID was the only available technology • Mobile Networks • The rollout of 3 G networks were delayed • There was no “affordable” packages 17
Location-Based Service Profiles Pinpoint Emergency Coupon Download POI Finder Driving Direction Routing Passive Location Determining Buddy List employee allocation management Location Find. Friend Lover Matching Location Notes Travel/Leisure Info. Hazard Alert Parking Space Active Location Tracking Real Time Traffic Info. Where am I? Local Guide Map Ticking/Tolling Fleet Management Push-mode Adv. LBS Game Announcement Zone Pull 2018/3/18 Transition Push
Ur. Map
Ur. Map Instant Search
Ur. Map As An Utility Map services for instant messenger (MSN, Yahoo Messenger, and Skype) - extends the reach and service domain - a new tool for enterprise applications
Location Based Services 25
What can be done in given circumstances Pinpoint Emergency Coupon Download POI Finder Location Find. Friend & Matching employee allocation management Driving Direction Routing Passive Location Determining Buddy List Location Notes Travel/Leisure Info. Hazard Alert Parking Space Real Time Traffic Info. Where am I? Local Guide Map Ticking/Tolling Fleet Management Push-mode Adv. LBS Game Announcement 26 Zone Active Location Tracking
It was. . .
Gourmet Finder Gourmet finder finds the nearest “good” restaurants for mobile users.
Child/elder Safety Child/elder care let users know their children’s and disable elders' whereabouts. Emergency services For Example: Personalized tracking service for elders, user friendly features for elder users or voice integrated Requires higher accuracy of location determination Discreet tracking of Elders & Children via PC or wireless devices Provide location information (by landmark, nearest street intersection), in order to enforce the safety feature of this application service Privacy – Option to disable positioning
Buddy Finder allows users to keep track of their buddies as well as making new friends within the vicinity of each other.
And now. . .
The Triggers • Software Platforms of Mobile Phones • Smart phones become popular • Software platforms consolidate • Positioning Technologies • Improvement of accuracy, frequency, and coverage • Positioning APIs are available • Networks • The bandwidth is no longer an issue • Flat-rate packages are available 32
The Rise of Location Based Services - Awareness promotion 33
The Trend
The Service Architecture of Location Based Social Network Services • Computing Cloud - social network services • Offers APIs of all local search and communication services • Engages with popular SNS • Mobile Phones – location based applications • Develops location based social applications (smart phones) • Develops MRE applications in China (feature phones) 35
fbradar Taking a free ride on Facebook: • Find all Facebook friends • sorted by distance (from you) • sorted by last update • sorted by name • Send invitations • call for meet-up 36
Meet-up Service • Find a venue • recommends POIs according to users’ profiles • Send invitations • works as the organizer • Remind attendants • provides navigation services to all attendants • announces upon their arrivals (check-in) 37 Patent Pending: PCT/CN 2009/000814
Friend-finder Service • Check in a venue • announces your presence (with privacy control) • finds friends around you • introduces people around you (opt-in) • Send invitations • call for events/meetups • Branding campaign and other vertical channels 38
“The killer apps of tomorrow’s mobile infocom industry won’t be hardware devices or software programs but social practices. ” Howard Rheingold “Smart Mobs: The Next Social Revolution”
New Developments • e-commerce in travel • Location Notes • Live Navigation 40
Market analysis • average annual growth rate of EC in travel up to 50% • self travel at a steady percentage (88%) of EC in travel 單位：新台幣億元
e-commerce in travel • Trip planner service • Make your own trip plan • Share with and invite your friends • Personal travel guide • Download the plan to your handset • Remind you all the details • Local information (LBS) • Sync all photos and clips with the app 42 • Upload and share the memoir
Trip planner
Personal travel guide with LBS
Location Notes A software which reminds people their to-do at designated locations Wake-me-up Automatically wake you up when approaching the destination Child safety Notify parents of their children’s attendance or absence Hand-free, dial-free Inform your friend of your imminent arrival or possible delay 45 Wake me up - China Patent No. ZL 2005 2 0019127. 4 - Japan Patent No. 3113282 - Taiwan Patent No. M 278976 Location notes - Taiwan Patent No. I 302252
Live Navigation augmented reality on your windshield 46 M 333553 issued in Taiwan ZL 2007 2 00195555. 1 issued in China
Ur. Map a great venture manifesting innovation and ingenious new combination of online tools 47
