1 MISSION To prepare and disseminate quality and

1 MISSION To prepare and disseminate quality and timely statistical information on economic and demographic processes in the state, social factors and trends in society and environment. Audronė Miškinienė Head, Public Relations Division, SL Helsinki 13 -15 June, 2005 3 rd Nordic Marketing conference

2 STATISTICS LITHUANIA Helsinki 13 -15 June, 2005 3 rd Nordic Marketing conference

3 ACCOUNTABILITY AND RESPONSIBILITIES Director General Deputy Director General u 5 Regional offices with 48 staff in 38 districts Public Relations Statistical Information Dissemination Division staff 28 staff 8 u Mass media , scientists, students Preparation of main publications, providing information to international organization 6 u PR activities u Requests 2 u Internet /intranet u Printing, layout 13 u Marketing & Promotion u Subscription and bookshop 2 u Library 3 u Translation and editing 3 u ESDS consultant 0. 5 u Coordination of creating of output data base 1 u Helsinki 13 -15 June, 2005 3 rd Nordic Marketing conference 2

4 MAIN PRINCIPLES OF PREPARATION AND DISSEMINATION OF INFORMATION u IMF SDDS since 1997 u E. dissemination: Printed form – only annual and quarterly publications, except Monthly bulletin u Publications in *pdf. format available on Internet free of charge (79 publications per year) u Functions of regional offices since July 2004 include promotion and dissemination of information u Less marketing, more promotion and communication u Covers – prepared in-house or outsourced Helsinki 13 -15 June, 2005 3 rd Nordic Marketing conference

5 PUBLIC RELATIONS * Before May 2003 both internal and external visits were counted. ** Only complicated tel. enquiries are registered. Helsinki 13 -15 June, 2005 3 rd Nordic Marketing conference

6 FUTURE PLANS u Further development of free Output DB, by including new indicators according to the approved plan u Publications in *. pdf format free of charge on Internet, taking into consideration the users’ opinions u Advanced more user-friendly Website u Provision of assistance to regional offices in promotion and dissemination u E-library development, including archiving paper publications u Development of Customer DB u Teaching of different user groups in Eurostat data bases (ESDS service) u 2 outsourced opinion poles in 2005 (image and public administration) Helsinki 13 -15 June, 2005 3 rd Nordic Marketing conference

7 THANK YOU FOR YOUR ATTENTION Helsinki 13 -15 June, 2005 3 rd Nordic Marketing conference