1 Connecting Heritage and Dreams 2 Agenda

1 Connecting Heritage and Dreams

2 Agenda • Introductions • Company • People • Today’s Market Environment • Let’s Talk: Your Business… From Your Perspective • Your Business Objectives • Your Status • Next Steps

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4 Values Integrity Excellence Innovation Harmony

5 Vision To become the primary infrastructure that high net worth individuals use to market, purchase and sell luxury residential and commercial real estate.

6 Mission • To deploy a robust, consumer-friendly lead generation system that connects high net worth individuals to global luxury residential and commercial brokerage properties • To revolutionize how luxury residential and commercial real estate is marketed through innovative technologies and technology integrations • To create technology and marketing synergies among global commercial real estate organizations and luxury residential brokerages • To provide a vehicle for high-end service providers to reach high net worth individuals who have purchased real estate

7 What We Do • Define or refine your business objectives • Evaluate your current business situation • Design or refine marketing strategies • Through • Deliver ongoing activity implementation services

8 What Makes Us Unique • Experienced business marketing experts • Experienced property marketing experts • Experienced technology integrators • Global reach through established business relationships • We combine high-end residential, commercial, high-end resort rentals and specialty properties on one platform

9 Executive Implementation Team James Herrera Chief Executive Officer Deb Mc. Manus Vice President of Marketing Jack Lindberg Director of Online Marketing Services

10 Industry Experts James Osgood President Office. Finder. com Carl Bosse President Associated Realty of the Americas

11 Market Conditions

12 Types of Market Conditions • Economic • Local • National • International • Technology • Web • Mobile • Social • Marketing • Traditional • Online • Social • Mobile

13 Internet Evolution The key here is operating in the right “realm”. Many are still spending tons of time and money on SEO and it’s not the same as it used to be. The Internet has evolved past it. . . Influence Input Control Public “man-hours” Online Direction Ability Browsers Portals Search Engines Cloud Social Media

13 Marketing isn’t what it used to be. . . Your website is the center of your Marketing plan Facebook Robb Report Ad Ready Now? No Yes Social Media has provided us with an “incubating” area to keep those that aren’t ready to buy when they see a traditional ad engaged until they are ready - all the while, building a profile on them. Twitter Website You. Tube Linked. In Purchase

13 Each site has its purpose and “personality. . . Because each site has different features, they’ve developed their own “personalities” which attract certain types of people and encourage certain types of behavior. Using each one properly has a lot to do with eventual success. . .

13 Some have learned effective methods. . .

13 A good social media plan is capable of. . . • generating a higher occupancy rate • generating more revenue per room/night per guest • Creating a more positive experience for the guest

14 Marketing Overview Luxury Hotels Rebounds $137. 3 billion market in 2011 Source: Smith Travel Research

15 Marketing Overview Sources: Smith Travel Research, Starwood Asia Pacific Investor Day, July 21, 2012

16 Marketing Overview CMO Budget Allocation – February 2012 Marketing spending on traditional advertising expected to plummet further (-161%) Source: CMO Survey Feb 12, Duke Fuqua School of Business & American Marketing Association

17 Marketing Overview 2012 Social Media & Tourism Industry Stats Source: World Travel Market Industry Report & Global Trends Report

18 Your Business

19 Marketing Review – Property Audit Reviewed 8/1/12

20 Next Steps - “Start with the End in Mind!” • Define meeting time for project completion • Assign internal project “champion” and team • Define meeting times for implementation teams • Meeting 1: deep dive into current business activities • Meeting 2: meeting with TA team and champion’s team to review recommendation. Schedule meeting with Executive Team • Present recommendations to Executive Team

21 Thank You

22 Notes • The following slides are not part of the presentation. They are here as a reminder of the services we might provide and can insert into the presentation if appropriate.

23 Current Services Inceptos Listing Package Perficio Listing Package Ultimus Listing Package Animoto Video√ √ You. Tube Channel Set up√ √ Custom Videography √ √ √ Video Distribution System √ √ √ Property Social Media Marketing √ √ √ Virtual Tour Domain Setup √ √ √ Virtual Tour Website √ √ Copywriting Service √ √ Custom Narration √ √ Custom Photography √ √ Ultimus Listing Package √ Hosted Video Website √ Area Research & Copywriting √ 20% $2, 500. 00 $5, 000. 00 Features Gratis Listing Package Fee 10%

24 Future Services • The Luxury Channel • HD Interactive broadcast network that aggregates and provides on demand programming of luxury residential real estate • Subscription access to the channel by member brokerages and agents • Traditional advertising will be sold to international brands who wish to appeal to high net worth individuals (HNWI) • Country sponsorship packages will be sold to service providers to the HNWI • Analytics • Country-focused sales analytics will be sold to the brokerage and building industry

25 CEO CTO CFO VP Sales/Industry Relations VP Marketing Business Development IT Systems Operations Commercial Real Estate Corporate Marketing Videography Web Development Accounting Luxury Real Estate Mar. Com Real Estate Technology Analytics HR Executive Suites Investor Relations Production Support Luxury Vacation Corporate Social Media Legal Bus. Dev. Social Media