1 Alfredo Rangel Owner We re Numbero Uno in

1 Alfredo Rangel, Owner We’re “Numbero Uno” in South Bend!

Strong Need for this Service • I was brought up by Mexican parents who spoke only Spanish at home. • Raised bilingual since I had to know Spanish at home, English at school. • Spent a lot of time helping friends and family with language problems – Translating documents – Interpreting and explaining things on the internet • I realized that many people need this service and are willing to pay

Better Communication Is Our Business • A service focusing on document translation for the Latino community in South Bend • We want to help people who – Are processing government paperwork – Want to understand important rules and policies at their workplace – Need to log into and understand important web sites. – Need Spanish language version of a brochure, flyer or handbook • Occasionally, we may work online with companies who want to communicate with Spanish speaking customers and employees • We are about satisfying customers by overcoming language barriers between English and Spanish speakers

Why It Will Succeed • I am fluent in Spanish and have a lot of experience • The SB Latino community is growing (8. 45% at last census, increases by 60% in every census since 1970) • I have already joined the “Robinson Enterprises” program at the Robinson Center for help and guidance during my first year of business • I can keep costs low and profits high by using the computers at the Robinson Center • Online opportunities help add to my income • Best of all, it can be started immediately at almost no cost

No Major Players in South Bend All of the local competition is small and based in the home. If I provide great customer service at an affordable price, AR Translation Services can compete in this line of work. They’re ALL small. Why NOT Me? Translations for Business • Home based • Didn’t answer phone during business hours or return call Patia Translations • Answering machine • Small business Memorial Language Service • Listing, but number disconnected • No voice mail Proton Translations • Home based • Have listing, but of business

Competitive Advantage • Access to Notre Dame resources • Good online presence • Safe, professional work environment • No pressure to charge high prices Them Us Listings Notre Dame help Established Listings Online Web Space Low cost

Marketing Plan (4 P’s) Product • Document Translation • Interpretation and Assistance Services Place • Robinson Center • “Freelancer” web sites like www. guru. com Price • Varies by document • Some online customers only take lowest bidder • El Puente Newspaper • FM 98. 1 “Sabor Latino” radio station Promotion • Word of mouth

Consumer &Market Analysis Consumer Analysis: Market Segment: [Latino immigrants in Greater South Bend area and online] Target Customer: [Individuals seeking citizenship or better understanding of work rules and policies, companies who need documents translated] Market Analysis: Location: Population: Income: Behavior: Focus on Greater South Bend Latino N/A; cost conscious Struggling to master English 8

Rates On Documents Document Price (Dollars) General (Less than 500 words) 35 General (Greater than 500 words) 75 Immigration Forms 10 Procedures/Manuals 50 Employee Handbooks 200 Brochures and Catalogues 40 Website Contents 15 Reports 30

Cost of Materials/Direct Labor Definition of One Unit: Direct labor (wage per hour) Time (in hours) to make one unit Direct labor cost per unit ($) $7 10 $70 TOTAL Material Description Cost /Quantity Cost per Unit ($) Paper (supplied by customer) 0 0 TOTAL MATERIALS/DIRECT LABOR $ 70 $70 10

Economics of One Unit Definition of One Unit One translated document Selling Price per Unit $ 200 Direct Labor $ 70 $ 0 Total COGS Per Unit $ 70 Other Variable Costs (outgoing shipping, packaging, commissions) $ 0 Total Variable Costs $ 0 Gross Profit Per Unit $ Materials 130. 00 11

12 Start-up Investment Entrepreneurial hours needed for start-up Minimum wage + ($1 -$5) Total start-up time investment 20 $7 $ 140 Item Where I will buy this? Cost of Item Business Cards Vista Print (online) N/A Flyers RCLC Computer Lab N/A El Puente Newspaper El Puente website N/A Sabor Latino (FM 98. 1) online N/A CASH RESERVE covering 3 months of fixed costs $ 600 Estimated TOTAL START-UP INVESTMENT $ 740

Financing Strategy for Total Start-up Investment Source Amount Savings $40 Relatives/ $200 Friends Investor $0 Grant $500 13

Monthly Sales Projection Month Units Sold January 4 February 8 March 8 April 8 May 8 June 12 July 12 August 12 September 8 October 8 November 8 December 4 Total =100 14

Projected Yearly Income Statement Selling Price Per Unit $200 # of Units Sold 100 Total Sales $20, 000 Less Variable Costs Total COGS $0 Other Variable Costs $0 Total Variable Costs $0 Gross Profit $ 20, 000 Less Fixed Costs USAIIRD $7, 000 Other Costs/Unforeseen $200 Total Fixed Costs $ 7, 200 Profit before Taxes $ 12, 800 Less Estimated Taxes @25% $ 3, 200 Net Profit $9, 600 15

Philanthropy Plan AR Translation Services is committed to giving back to the community After a successful first year we want to: 1. Work out a fair rental fee for using the Robinson Center 2. Employ 1 -2 teenagers from immigrant families that may have trouble getting a job 3. Volunteer as a peer mentor in the Youth Entrepreneurship program 4. Help sponsor uniforms for a local soccer team 16

Business & Educational Goals • Business - Hire 1 -2 more people in the next two years - Put away 10% of my profits to save for use during college - Help with house bills to take pressure off my parents 17 • Educational - Study mechanical Engineering at Notre Dame - Go to Graduate School and get an advanced degree in the same field

We’re “Numero Uno” in South Bend! Thank you for your consideration of