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- Количество слайдов: 139
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Introduction 4
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The Individual Demand Schedule 6
The Individual Demand Curve 7
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The Law of Demand 9
Foundations for the Law of Demand 10
The Market Demand Curve 11
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Demand Marginal Utility 13
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Section Assessment 16
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Section Close 22
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Study Guide 24
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Introduction 27
Change in Quantity Demanded 28
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The Income Effect 30
The Substitution Effect 31
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Change in Demand 33
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Consumer Income 36
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Consumer Tastes 38
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Substitutes 40
Complements 41
Change in Expectations 42
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Number of Consumers 44
Section Assessment 45
Section Assessment 46
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Section Close 50
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Study Guide 52
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Introduction 55
Demand Elasticity 56
Elastic Demand 57
Inelastic Demand 58
Unit Elastic Demand 59
The Total Expenditures Test 60
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Determining Total Expenditures 62
Three Results 63
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Elasticity and Profits 65
Determinants of Demand Elasticity 66
Can the Purchase Be Delayed? 67
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Are Adequate Substitutes Available? 69
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Does the Purchase Use a Large Portion of Income? 71
Section Assessment 72
Section Assessment 73
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Section Close 77
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Section 1: What Is Demand? 79
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Section 2: Factors Affecting Demand 81
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Section 3: Elasticity of Demand 83
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Identifying Key Terms 86
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Reviewing the Facts 89
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Thinking Critically 95
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Applying Economic Skills 97
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Holding the Fries “At the Border” 113
Holding the Fries “At the Border” 114
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Understanding Cause and Effect 127
Understanding Cause and Effect 128
Understanding Cause and Effect 129
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