1 02 Discuss the impact of sports and

1. 02 Discuss the impact of sports and entertainment marketing on the economy.

Marketing l The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Products l Include both goods and services

l Goods are tangible objects that are useful to consumers. l Examples: tennis rackets, soccer balls, uniforms.

Services l Services are intangible and include tasks or acts performed for a customer for a price or fee. l Examples: Going to a Broadway play or to a NASCAR race.

Sports Marketing l The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. l Includes sponsorship, endorsements, promotion, and fan clubs.

Professional Teams l Basketball: L. A. Lakers l Football: Carolina Panthers l Hockey: Carolina Hurricanes

Collegiate and Scholastic Teams l UGA-University of Georgia l FSU-Florida State University l University of Miami

Venues: Arenas, Stadiums, Coliseums, Speedways l Verizon Amphitheater l Lowe’s Motor Speedway l Cricket Arena

Commercial Facilities l Marina Boat Land

Health Clubs l Gold’s Gym l YMCA l Triangle Sports. Plex l Ladies Fitness and Wellness l Quincy Roberts’ Elite Fitness Center

Recreation l Aerobics l Soccer l Basketball l Swimming l Area parks

l Tennis Camp l Basketball Camp l Soccer Camp l Camp Thunderbird

Professional Individual Sports l PGA l World l PBA Tennis Association

Professional Individual Sports Running l Swimming l Golf l Bowling l

Amateur Sports AAU-Amateur Athletic Union

l MLB-Major Agencies League Baseball l NBA-National Basketball Association l NFL-National Football League l NCAA-National College Athletic Association l SEC l ACC

Sport Support Services l NASCAR Winston Cup Racing Wives Auxiliary

Sporting Goods Industry l Sports Town l Asics l Nike l Adidas l Diadora

Sport Sponsors l Coca-Cola 600 l Cadillac sponsoring the PGA Tour l Wachovia Cup Tournament at Quail Hollow Country Club

Sports Media l Sports Network l Fox Sports Net l ESPN Radio

Entertainment Marketing l Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Music Industry l Maverick Records l PSE Records l JMG Records l Quincy Jones

Movie Industry l Warner l Disney l Actors Brothers

Theme Parks l Six Flags l Family Fun Center l Carowinds Theme Park

Radio Industry l FM l AM l Country l Rap l Hip-hop l Jazz l Sirius satellite radio

Film Industry l Sundance Film Festival

Television Industry l Dawson’s Creek is filmed in the Wilmington area

Dramatic Arts Industry l Children’s Theatre l Adult’s Theatre l Belk Theatre

Video Game Industry l X-Box l Nintendo Wii l Play Station 3

Fine Arts and Science Industry l Smithsonian Museum l Mint Museum

Night Club Industry

Literacy Industry l Library l Internet l Books

Casinos Industry l Las Vegas l Reno l Harrah’s

Hobbies/Craft Industry Southern Christmas Show

Trends in Sports & Entertainment l Sports: – – – Naming Rights X-Games Sport Specific Channels l Entertainment – Internet Web Casts – MP 3’s – DVD’s

Importance of Sports and Entertainment Generates about $213 to $350 billion in revenue. l Approximately 800 million people viewed the 2002 Super Bowl. l The average attendance per NFL game is 66, 000. l

Importance of Sports and Entertainment In 2000, approximately 16, 346, 710 people watched a NFL game. l The NFL has $17. 6 billion in television deals with CBS, FOX, ABC, and ESPN. l The NBA average is about 16, 804 attendants. l The average MLB attendance is 20, 000 per year. l

Importance of Sports and Entertainment Over 35 million people visit Walt Disney World each year. l The Titanic, the movie, grossed almost $1 billion in global ticket sales. l

Importance of Sports and Entertainment l Over 95 million American households own a VCR. l Over 30 million American households own a DVD player. l 68% of Americans subscribe to cable TV.