בסד Privacy Restored RESEARCH CONSULTING Technological

בסד Privacy Restored. ™ RESEARCH CONSULTING Technological Entrepreneurship Yonah Alexandre Bronstein, Ph. D alex_bronstein@ieee. org Session 2 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 -2014 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 1

בסד Privacy Restored. ™ Session Outline 1. 2. 3. 4. Administrative Stuff Chapter 1: Personal Experience Chapter 1: Other Fundamentals Homework Check & Refinement ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 2

בסד Privacy Restored. ™ Administrative Stuff • Office Hour: – Location: Building 58 (Math), Room – 105 (basement) – Time: Sunday 11: 30 am – 12: 15 pm & a little after 4 pm… • Textbooks: – G. Kawasaki "The Art of the Start” (Amazon: $0. 01 - $18)! – D. Packard, "The HP Way” (Amazon: $0. 01 - $15)! – Inspiration? D. Senor & S. Singer: “Start-up Nation: the Story of Israel’s Economic Miracle” (Amazon: $0. 01 – $9)! (also, cheap versions for Kindle…) ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 -2014 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 3

בסד Privacy Restored. ™ Ch. 1: Personal Experience What do you think is the Meaning/Mantra in: • GAIN • DDS • VERITAS • BEZEQ? • EL AL? • Better Place? ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 4

בסד Privacy Restored. ™ Ch. 1 M&M: GAIN Poor Multimedia support in Relational Databases (back in early 90’s): • Input (capture) • Storage (efficiency) • Output (usability) “Database: the Next Generation” ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 5

בסד Privacy Restored. ™ Ch. 1 M&M: DDS • Next generation/sophisticated Document handling? – Single user (desktop) – Office environment (“super” copy machine) • Xerox PARC full of ideas, Xerox tired of seeding other start-ups: “internal” start-up “PARC invents & Xerox profits!” ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 6

בסד Privacy Restored. ™ Ch. 1 M&M: VERITAS Really Reliable Storage, for those who couldn’t afford Monster RAID Arrays… “Soft Hardened Storage” ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 7

בסד Privacy Restored. ™ Ch. 1 M&M: Better. Place Electric Cars + infrastructure of battery-swap stations… • Shai Agassi + Palo Alto, CA + Ramat Ha. Sharon, Israel • 5 years & www. Better. Place. com ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 8

בסד Privacy Restored. ™ Ch. 1: Get Going 1. BUILD (something) 2. SELL IT (to someone, for $$ or just words) Gives you a Reality Check: • Market • Technical capability • Team’s ability to work together (So you can fail, and then converge on something that works!) ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 9

בסד Privacy Restored. ™ Ch. 1: Business Model Physics: energy flow to keep the machine running • KISS: Keep It Simple Silly! • Do not invent • Ask (only) women for feedback To many investors, that’s the most important slide: “Tell me again, how do you make money? ” ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 10

בסד Privacy Restored. ™ Ch. 1: M. A. T. • Milestones: – – – – Prove concept Complete design spec Finish prototype Raise capital Ship testable version to customer Ship final version to customer Achieve break-even • Assumptions: list them to find flaws early • Tasks: day-to-day entropy management ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 11

בסד Privacy Restored. ™ Ch. 1: CS Angle? • • CS should NOT be the top priority thinking yet (unless problem is in the CS space) Prototype / Architecture considerations: – – – Want prototype as quickly as possible, But it will live on much longer than you ever think… Architecture should be maximally SCALABLE (in size & function) Prototype should be minimally SELLABLE as a pilot/trial Proprietary / Open Source? (“What’s your barrier to entry? ” 2 nd most favorite investor question) – Patents? – 1 fantastic programmer is better than 6 average ones ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 12

בסד Privacy Restored. ™ Homework… Read Chapter 2 and APPLY Chapter 1 to “The Project”: • Meaning/Mantra • Team (with student Id and email address) • (NEW): Tag Line & Milestones • “Eat your own dog food!” (D. Cutler) ASTAV v. 2: Protect People from Abuse & Fraud! SM ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. © 2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV. net for pricing. 13