“Προχωρημένα Θέματα Ηλεκτρονικού Επιχειρείν” Διάλεξη 5η – Identifying Growth Opportunities Δρ. Κώστας Κούτσικος
Η ατζέντα της ημέρας • Σύνδεση με τα προηγούμενα • E-business Roles • Friction Analysis • Τελικά σχόλια
Generating new growth opportunities E-business Roles
E-BUSINESS ROLES How do organizations position themselves through exploitation of Internet technologies ? Business model Definitions Examples Trading via the internet Internet retailing; on-line ordering Helping people find through and use information on the internet Product and service information; searching Orchestrating supply chains over the internet Supply chain integration; business webs TRANSACTING DISCOVERING SYNCHRONISING Organizations doing it
E-BUSINESS ROLES How do organizations position themselves through exploitation of Internet technologies ? (cont’d) Business model Definitions Examples Attracting people onto your web site Portals; digital archives Enabling people to communicate and share knowledge Discussion groups; on-line communities Distributing digital products Music; e-books; network games AGGREGATING COMMUNICATING VIRTUALISING Organizations doing it
E-BUSINESS ROLES How do organizations position themselves through exploitation of Internet technologies ? (cont’d) Business model Definitions Enabling people to access the internet Examples Wi-fi service providers ACCESSING To be discovered? OTHERS (? ) Organizations doing it
Applying the roles: an example for a chemical company E-business Roles “Aggregating” e. g. e-market maker Portal for legislation, regulation, contacts etc. for chromium, pigments and other segments Improving sourcing decisions for the industry through databases of global capabilities, capacities etc. Specialist search engine for chemicals “Synchronising” e. g. creating an integrated supply chain Creating an integrated value chain by linking ERP packages via the Internet (e. g. APO from SAP) Reducing overstock in customers and manufacturers through a chemical industry e-clearing house Optimising transport costs for the industry with an e-logistics offering “Virtualising” e. g. new e-virtual offerings On line advice for sales and support Cutting out some of the distributors by electronically linking with customers On line chemical industry consultancy “Transacting” e. g. enhancing the customer experience through e-transactions Purchasing placing orders on suppliers via the web Automated, web based customer order entry Internet trader in chemicals (general or specialised) “Discovering” e. g. e-enabled buying decisions Order tracking via web for customers Organising the sale, recycling or disposal of chemical by-products across whole industry Portal for the industries Elementis serves (e. g. tanning) “Communicating” e. g. exploiting new e-segments Advertising via the web on relevant sites Sale of intellectual property on specialty chemicals via Internet Competitively disadvantage Bayer by creating virtual alliances with other small players “Accessing” e. g. providing an efree lunch Leveraging the whole expertise of the organisation through knowledge sharing using intranets Offering free transport and/or storage by adopting early emerging e-logistics services Providing Internet service for their customer segments (e. g. tanneries) Friction type: Cost reduction Revenue enhancement Agility/speed Service Smartness Brand development
The key is to create a balanced portfolio of bets spanning the physical and eworlds e-business physical business
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