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You. Tube For Marketing Broadcast yourself By: Kanakamadala Bharath
Agenda • • History of You. Tube Statistics You. Tube Marketing Tips You. Tube for Small Business Online Advertising You. Tube vs. Google Video Best Formats for Uploading
History of You. Tube • Founded in February 2005 and officially launched in December 2005 • Consumer media company for the sharing, commenting, and viewing of original videos worldwide • Purchased by Google October 9, 2006 – You. Tube still operates independently – Google bought You. Tube for $1. 76 billion
What is You. Tube. . . ? • You. Tube is a video sharing web-site where users can upload, view and share video clips. Unregistered users can watch most videos on the site by visiting http: //youtube. com, while registered users are permitted to upload an unlimited number of videos, each with a maximum length of 10 minutes. • Making Youtube THE MOST DEMOCRATIC web-site on the internet - so democratic, in fact, that some governments have or are now considering banning its use
You. Tube Statistics • 1 st largest video site on the web, • Around 100 Million Visitors visit You. Tube per Month, • 5 Billion Video Streams Every month - 40% of all videos online, (Do the Math - 5 Billion / 300 million worldwide visitors = 17 streams a month person) • 15 Hours of video uploaded every minute. • Did you know: In August 2008, You. Tube became the #2 search engines over Yahoo on Web (#1 is Google)
You. Tube Statistics Shocking Statistics! • People come to You. Tube to visit 1 video, but end up watching several videos like 7 or 15 videos you wonder where the time has gone? • Well we are not the person alone. 77% of users coming to You. Tube come intending to watch 1 video but end up watching several. • As of April 9, 2008, a You. Tube search returns about 83. 4 million videos and 3. 75 million user channels. • You. Tube uses 45 terabytes of storage space which costs aprox. $1 million a day, returning zero profit. In 2007, You. Tube consumed as much bandwidth as the entire internet did in 2000.
Make You. Tube Marketing Pay off Without Spending a Cent • Many companies will create a You. Tube channel and then will upload nothing but "commercials" to their channel • Many companies quickly find that they are not successful with this type of marketing. • Companies who create a "viral video" experience, where in they create characters and a storyline to "secretly" sell products and services are 400 times more successful with You. Tube marketing • The majority of companies who have found great success with You. Tube marketing will upload anywhere between 1 and 3 videos per week! The more updates that you create, the more people that you will reach and the more traffic you will generate to your business
Promote your Products through You. Tube videos • If you have a product to sell, make the video in such a way that you should attract viewers • Prominently display your phone number and webpage address in the video • If you are a consultant and want to promote your services, try to upload motivational lecture or slideshow about your specific business practices to demonstrate your client • If you are a musician to sell a CD, create a music video • If you are and artist, create photo slideshow
Sell Product Placement in Your Videos • Just as movie studios and television networks sell product placement in their movies and TV shows, • You can also sell them in your You. Tube videos, especially if you have a track record of high viewership. • If you need extra resources to sell product placements, you can use the services of Entertainment Media Works a company that specializes in product placements. • You can use plinking, the process of adding a link to a product or service to an object or image in a video, such as a Cloths you're wearing.
Online Advertising • Online market steadily rising • Consumers spending more time on Web – Shopping, Networking, Etc. • Companies shifting budget away from TV advertising and towards online video market • More opportunities for video sharing and advertising sites
Competition • Major Competitors: – MSN Video – Google Video – Yahoo – My. Space • You. Tube has had the greatest overall rise in popularity between January and August of 2006
You. Tube vs. Google Video • Uploading – Free with You. Tube profile • Advertisements – Banner Ads • Access – Categories and Tags • Videos are easily accessible • Appearance – Viewing page appears more visually stimulating • Uploading – Free with Google account • Advertisements – No ads • Access – Categories and Tags • Videos are easily accessible • Appearance – Viewing page is a bit outdated and very plain
Major Differences • More advertising on You. Tube’s page – Banner Ads – Other videos • Less “clicking” with You. Tube – Comments listed on the same page – Related videos appear in a sidebar • You. Tube has a more modern appearance • You. Tube has a larger customer base
Best Formats for Uploading • You. Tube can accept almost any video format for upload, but for most users have found the following settings give the best results. • Video Format: H. 264, MPEG-2 or MPEG-4 preferred • Aspect Ratio: 4: 3, 16: 9) • Resolution: 640 x 360 (16: 9) or 480 x 360 (4: 3) recommended • Audio Format: MP 3 or AAC preferred • Frames per second: 30 • Maximum length: 10 minutes (we recommend 2 -3 minutes) • Maximum file size: 1 GB
Conclusion • Online video is the wave of the future…… • so, get out there and start posting and watching!
References Ø www. physorg. com/news 164424171. html Ø http: //blog. cleancutmedia. com/video/youtube-statisticsthe-ultimate-time-suck Ø http: //www. allbusiness. com/operations/4112407 -1. html Ø http: //ezinearticles. com/? You. Tube-Marketing-Tips-How -to-Make-You. Tube-Marketing-Pay-Off-Without. Spending-a-Cent!&id=2513742 Ø http: //www. vision 6. com. au/download/files/10678/7305 17/Use%20 of%20 online%20 videos%20 and%20 You. Tu be%20 as%20 a%20 marketing%20 channel. pdf Ø http: //www. youtube. com/handbook_popup_produce_u pload? pcont=bestformats