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Writing skills workshop Dr Ronnie Scott ronnie-scott. com 9. 30 -10. 50: Key messages, Writing skills workshop Dr Ronnie Scott ronnie-scott. com 9. 30 -10. 50: Key messages, key people, the most effective channels 11. 10 -12. 30: From academic texts to clear writing 13. 30 -14. 30: Writing for the web

Messages, audiences My research proved … My analysis established … My work provides a Messages, audiences My research proved … My analysis established … My work provides a new proven method for … My findings revealed … Academic leaders Industry leaders Thought leaders Top conferences Leading journals Best networks Funds and prizes Top employers

Joining the dots Joining the dots

Writing skills workshop Dr Ronnie Scott ronnie-scott. com 9. 30 -10. 50: Key messages, Writing skills workshop Dr Ronnie Scott ronnie-scott. com 9. 30 -10. 50: Key messages, key people, the most effective channels 11. 10 -12. 30: From academic texts to clear writing 13. 30 -14. 30: Writing for the web

www. ronnie-scott. com www. ronnie-scott. com

Ten guidelines Know your audience Know your purpose Plan your structure Keep sentences short Ten guidelines Know your audience Know your purpose Plan your structure Keep sentences short and simple Keep paragraphs short and cogent Use active, not passive, verbs Avoid hanging participles Avoid nominalisations Check grammar, spelling and punctuation Test your writing on other people

1 Know your audience Imagine yourself in the position of your audience What are 1 Know your audience Imagine yourself in the position of your audience What are their needs and expectations? What are their motivations? How could you research this?

2 Know your purpose What outcome do you want from your writing? What do 2 Know your purpose What outcome do you want from your writing? What do you want the reader to do next? How could you establish this?

3 Plan your structure Begin with your Unique Selling Points Each sentence follows logically 3 Plan your structure Begin with your Unique Selling Points Each sentence follows logically from the one before The writing builds to a call to action How could you ensure this?

4 Keep sentences short Use simpler words Cut unnecessary words Examples >> How could 4 Keep sentences short Use simpler words Cut unnecessary words Examples >> How could you ensure this?

Use simpler words accomplish ascertain disseminate endeavor expedite facilitate formulate in lieu of locality Use simpler words accomplish ascertain disseminate endeavor expedite facilitate formulate in lieu of locality optimum strategize utilize >> do find out send out, distribute try hasten, speed up make easier, help work out, devise, form instead of place best, greatest, most plan use – www. web. net/~plain/Plain. Train/Using. Appropriate. Words. html

Cut unnecessary words with regard to >> by means of in the event that Cut unnecessary words with regard to >> by means of in the event that until such time during such time in respect of in view of the fact on the part of subsequent to under the provisions of with a view to it would appear that it is probable that notwithstanding the fact that adequate number of excessive number of about by if until while for because by after under to apparently probably although enough too many – www. web. net/~plain/Plain. Train/Using. Appropriate. Words. html

5 Keep paragraphs brief Vary the length of your paragraphs, but always keep them 5 Keep paragraphs brief Vary the length of your paragraphs, but always keep them short Each paragraph should contain related sentences How could you ensure this?

6 Use active verbs Customers are believed to have reduced their annual spending This 6 Use active verbs Customers are believed to have reduced their annual spending This result is understood to be correct The report will be published soon We believe that customer have reduced their annual spending We understand that this result is correct We will publish the report soon

7 Avoid hanging intros Being a recent book, Ivy should have heard of it 7 Avoid hanging intros Being a recent book, Ivy should have heard of it Before reaching the station, the sun came out Looking out the window, the cow was eating grass Rushing to finish the paper, Bob’s printer broke Flying across the country, Perth came into view Without knowing his name, it was hard to call him

8 Avoid nominalisations the the use of >> avoidance of clarification of improvement of 8 Avoid nominalisations the the use of >> avoidance of clarification of improvement of provision of recognition of realisation of management of to to use avoid clarify improve provide recognise realise manage

A seedy example Many Australian plant species produce seeds with fleshy appendages called elaiosomes. A seedy example Many Australian plant species produce seeds with fleshy appendages called elaiosomes. It was hypothesised that elaiosomes are involved in the dispersal of seeds by ants. To test this hypothesis, the removal of seeds with elaiosomes was compared to seeds from which the elaiosome had been removed and observations were made to confirm that the agents of seed removal were indeed ants. It was found that the removal of seeds with elaiosomes was significantly greater than those without elaiosomes. Observations of the seed removal process confirmed that ants were the only agents of seed removal. How could you revise this to change the highlighted nouns to verbs? Any other changes? – http: //unilearning. uow. edu. au/ academic/3 b. html

9 Check grammar etc Check grammar Check spelling Check punctuation What resources could we 9 Check grammar etc Check grammar Check spelling Check punctuation What resources could we use?

10 Test your writing Have an office writing buddy Have a virtual writing buddy 10 Test your writing Have an office writing buddy Have a virtual writing buddy How else could we test our writing for clarity and effect?

Test your skills The truly vital importance of this original, ground-breaking research must not Test your skills The truly vital importance of this original, ground-breaking research must not be misunderstood. Being unique, readers must take notice of it’s formal results, it’s truly innovative and original and new research methods, and how it examines the discourse and tropes of international and interpersonal economic forces. The authors are to be praised for they’re dedication to the clarification of linguistic tortuousness. And they’re recognition that modes of cognition reflect and privilege dominant ideologies. The most eminent provision of this research will ultimately be recognised to be the exposition of the on-going dialectic between the diametrically opposed polar extremes of the visible light spectrum. The producers of this research adumbrate that, for every instance of their obfuscated linguistic exercise, the absence of illumination is equal to the lack of colour.

Test your skills We should appreciate the importance of this original research. Readers should Test your skills We should appreciate the importance of this original research. Readers should note the valuable results and the innovative research methods, and the examination of economic forces. We should thank the authors for their clear writing, and for recognising that culture influences thinking. Specifically, the authors argue that black is white.

Writing skills workshop Dr Ronnie Scott ronnie-scott. com 9. 30 -10. 50: Key messages, Writing skills workshop Dr Ronnie Scott ronnie-scott. com 9. 30 -10. 50: Key messages, key people, the most effective channels 11. 10 -12. 30: From academic texts to clear writing 13. 30 -14. 30: Writing for the web

Scanning, not reading Scanning, not reading

Writing for the web Researcher brings city of the dead back to life Glasgow Writing for the web Researcher brings city of the dead back to life Glasgow Necropolis, a neglected part of the city’s heritage, could be the latest tourist attraction, according to Dr Ronnie Scott. His research into the origins of the Necropolis shows that the people who made Glasgow the Second City of the Empire also laid out Scotland’s first garden cemetery. The cemetery, and their monuments there, reproduce the Victorian grandeur that gave the city its distinctive architecture. It is Victorian Glasgow in miniature, with monuments designed by the leading architects of the day, including Charles Rennie Mackintosh and Alexander “Greek” Thomson. Dr Scott’s research is of interest to a number of groups: • Tourist bosses will be grateful for a new attraction; • Historians have been given an insight into Victorian beliefs; • Architects will be happy to see works by famous colleagues; • Family historians will welcome the records that have been unearthed. If you want to know more about the history of the Necropolis, you can buy Dr Scott’s book, Death by Design: The True Story of the Glasgow Necropolis (Edinburgh: Black & White, 2005), or visit his web site at www. ronnie-scott. com

Identifying benefits My research proves that X sector can profitably expand its Y activities Identifying benefits My research proves that X sector can profitably expand its Y activities My findings challenge the established way of doing Z My thesis provides solid evidence that A managers can B with confidence My work gives C teams a proven strategy to improve their D

www. ronnie-scott. com www. ronnie-scott. com