— What is Radio? — Radio Programming —

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the_language_of_radio._zhantore_sandugash.ppt

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  - What is Radio? - Radio Programming - AM vs. FM - The Language — What is Radio? — Radio Programming — AM vs. FM — The Language of Radio — Mass Media of Radio Plan:

  • Radio isoneofthemostaccessible, most flexible, andcheapestformsofmass communication, providingentertainmentand newstomillionsofpeopleallovertheworld primarilythroughthebroadcastvoice. • Radio isoneofthemostaccessible, most flexible, andcheapestformsofmass communication, providingentertainmentand newstomillionsofpeopleallovertheworld primarilythroughthebroadcastvoice.

  Analysts have identified the following uses and gratifications for radio audiences: ► Radio gratifies Analysts have identified the following uses and gratifications for radio audiences: ► Radio gratifies certain psychological needs, such as the need for companionship and a sense of community. ► Needs can be fulfilled without giving up other activities when somebody listens to the radio, whereas television demands more of the audience’s attention. ► Radio provides the information for conversations. ► People use radio to ‘structure’ their day.

  • Time • Space • Words • Sound Effects • Music • Silence • Time • Space • Words • Sound Effects • Music • Silence

  Mass. Mediaand. Intimacyof Radio. Language • Becauseofthediverse rangeofspeech styles, with thepredominant beingscriptedinforma lity, radiocreatesan Mass. Mediaand. Intimacyof Radio. Language • Becauseofthediverse rangeofspeech styles, with thepredominant beingscriptedinforma lity, radiocreatesan enigmaforquestions concerningthenature ofinstitutionalpowera ndhowinstitutionsdef inethemselves through language.

  islargelyinformalwouldseemto indicateaninherentcontradiction betweenthestyleofradioandthe institutional situationfrom whichthe speech emanates islargelyinformalwouldseemto indicateaninherentcontradiction betweenthestyleofradioandthe institutional situationfrom whichthe speech emanates

  The language, speech, and talk wouldseemtobedesignedaround adirectintimatecodeofaddressusu allyfound“ordinary” ormundaneinteraction. Thusthe voiceofradio, thedefiningfeatureof the institution, The language, speech, and talk wouldseemtobedesignedaround adirectintimatecodeofaddressusu allyfound“ordinary” ormundaneinteraction. Thusthe voiceofradio, thedefiningfeatureof the institution, isacontriveddisplayofo rdinaryintimateconversation.




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