What is IMC? Integrated Marketing Communications is a

How IMC Works. Analysis Identification Evaluation Content analysis of all messages (PR releases, video

Creating IMC Campaign Create shared performance measures. Develop systems to evaluate communications activities Use

Create business and communication plans for each local market Create compatible themes, tones, and

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>What is IMC? Integrated Marketing Communications is a term used to describe a holistic What is IMC? Integrated Marketing Communications is a term used to describe a holistic approach to marketing. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels.

>How IMC Works. Analysis Identification Evaluation Content analysis of all messages (PR releases, video How IMC Works. Analysis Identification Evaluation Content analysis of all messages (PR releases, video news, signage and etc.) Assessment of knowledge of, and attitudes toward.

>Creating IMC Campaign Create shared performance measures. Develop systems to evaluate communications activities Use Creating IMC Campaign Create shared performance measures. Develop systems to evaluate communications activities Use database development and issues management to understand your stakeholders. Identify all contact points for the company and its products.

>Create business and communication plans for each local market Create compatible themes, tones, and Create business and communication plans for each local market Create compatible themes, tones, and quality across all communications media. Hire only team players Link IMC with management processes