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Wade Hanson Broker, ABR, GRI, E-Pro
Top Ten Reasons to Hire a Gen Y Agent 5. 6. I was out late last night so I could only come up with 5. Most of us have not purchased a home yet so we still think Realtors know what they are doing. 7. You don’t have to train us because we know it all already. 8. We know how to spot a Meth Lab 9. We don’t show up to the Wednesday morning office meetings just for the coffee and donuts. 10. You don’t have to worry about us running out of money because we still have access to Mom and Dad’s checkbook.
Who is Gen Y? Winners Money Competitive Technology Glamour Fun
We are obsessed with achievement and are deeply invested in our careers, we crave glamour and love gossip.
entrepreneurs • In the 1980 s, only 1 or 2 percent of graduating MBAs wanted to start out as entrepreneurs; today 10 to 20 percent want to be their own bosses. (U. C. Berkeley) • More than 65 percent of 14 - to 19 -year-olds are interested in starting a business compared with about half of the general public. (Kauffman Center for Entrepreneurial Leadership)
Interesting Gen Y Facts • 97% own a computer • 94% own a cell phone • 76% use Instant Messaging. • 15% of IM users are logged on 24 hours a day/7 days a week • 34% use websites as their primary source of news • 28% own a blog and 44% read blogs • 75% of students have a Facebook account • 60% own some type of expensive portable music and/or video device such as an i. Pod.
What Is Gen Y Looking For In a Career? § Growth Opportunities § Diverse Set of Responsibilities § Training, Mentoring and Coaching § Recognition - Awards § FUN, Exciting, Challenging Opportunity to Get Rich! § To Be the Next Jim Weichert!
SHOW ME THE MONEY!
How Do You Catch A Gen Y? § Find where they hang out, what they read and do the same § You have to market to us in style § Find creative ways to get in front of us (YPN) § Keep your recruiters enthused! § Respond to my phone calls and emails in a timely manner § Does working for you include the “cool” factor?
Just imagine the exposure you could get conducting business in our chic Downtown sales office located on XYZ Avenue. Funky, high-tech and contemporary in design, the new 8, 000 -square-foot space is conveniently located directly above the popular Schroeders Bar and Grill. Work areas are designed to optimize comfort and functionality. For added convenience and flexibility, ABC Realty has dedicated resources outside of Minneapolis for agents who cater to the suburban market. Wherever you decide to conduct business, it’s not all business. Hard work gives way to fun and relaxation. ABC Realty happy hours, social hours, book clubs and even wine and cheese tastings are not uncommon. And you’ll never be exposed to embroidery or tupperware groups. THE LATEST INFORMATION ALWAYS AT YOUR FINGERTIPS. At ABC Realty, we understand that the latest cutting-edge technology is not only nice to have; it’s essential to the success of our agents. We also realize that today’s technology will help you stay connected as well as manage and develop your business. At ABC Realty, you have 24/7 access to state-of-the-art technology including: • Wireless connection at office and sales center locations • High-speed color copier and fax • Color printers • High-speed T 1–lines and fiber optic technology • New in-house computers for agent use • Access to the latest software • Extensive Web site with agent log-in and the most comprehensive, easy-to-use properties search tool on the Web • In addition, a computer workspace is offered to each agent, and an on-site computer technician is just a phone call away.
200 of the recent 30 under 30 recipients were polled in July of 2007. Here were the results: What have been your biggest challenges: • Keeping motivated-not burning out • Staying focused on the small tasks to produce the big results • Managing a team - Structure • Good training (staying on top of new ideas, forms, technology, etc. ) • Good support staff – manager, assistants, etc. (many of them are competing with their Brokers for sales)
• What do you see as the future challenges? • • Niche marketing Overcoming pricing issues in a declining market How to generate more leads online Creative and affordable ways to prospect for new business • Broker or manager willing to keep an open mind to new ideas and change