TV Commercials as the best method of advertising

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tv bank ads fin present.pptx

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TV Commercials as the best method of advertising for banks Individual presentation Astakhova Polina, TV Commercials as the best method of advertising for banks Individual presentation Astakhova Polina, 5205

Promoting one particular service might not be effective Promoting one particular service might not be effective

On average, the general population spends over four and a half hours a day On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities. Why TV?

 • TV reaches a much larger audience than newspapers and radio, and it • TV reaches a much larger audience than newspapers and radio, and it does so during a short period of time • It reaches viewers when they’re the most attentive • It allows you to convey your message with sight, sound, and motion and can be a sign of prestige • It gives you an opportunity to be creative and attach a personality to your business Still the Most Powerful Form of Advertising

 • airtime can be very expensive • good commercials are difficult and costly • airtime can be very expensive • good commercials are difficult and costly to create There are some disadvantages too

 • • Creativity Innovation Impact Design Copywriting Use of the medium Memorability Best • • Creativity Innovation Impact Design Copywriting Use of the medium Memorability Best advertising are selected by judges who review the entered advertising using the several criteria:

Talking about memorability Talking about memorability

Greeting from the 90 s: Bank “Империал” Greeting from the 90 s: Bank “Империал”

Greeting from the 90 s: Bank “Империал” Greeting from the 90 s: Bank “Империал”

Greeting from the 90 s: Bank “Империал” Greeting from the 90 s: Bank “Империал”

Greeting from the 90 s: Bank “Империал” Greeting from the 90 s: Bank “Империал”

Greeting from the 90 s: Bank “Империал” Greeting from the 90 s: Bank “Империал”

Greeting from the 90 s: Bank “Империал” Greeting from the 90 s: Bank “Империал”

One example of modern advertising if Marina Sergeevna will give me more time One example of modern advertising if Marina Sergeevna will give me more time

Thank you for your attention! Thank you for your attention!




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