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TRACING AGRIFOOD QUALITY The absolute quality management, added value tool for SME’s Agri-food business TRACING AGRIFOOD QUALITY The absolute quality management, added value tool for SME’s Agri-food business In Quality we Trust

e-Pitch Investor Deck Outline l The Quality Problem l The TAQ Solution l Market e-Pitch Investor Deck Outline l The Quality Problem l The TAQ Solution l Market Opportunity l Business Model l Steam-Team l Our Development Plan l Financial Projections l Invest in TAQ l TAQ in motion

The Quality Problem of SME’s in farming & agri-food chain: l Quality management systems The Quality Problem of SME’s in farming & agri-food chain: l Quality management systems are too expensive for them l Their products do not have quality certifications l Consumers prefer products with quality assurance l Big Firms buy products from SME’s, apply quality systems and yield the ADDED VALUE

The Quality Problem in Agrifood l If a food safety incident occurs, trace back The Quality Problem in Agrifood l If a food safety incident occurs, trace back and lot retrieving is impossible

The Quality Problem in Agrifood l Consumers have no “inside” information of the products The Quality Problem in Agrifood l Consumers have no “inside” information of the products Consumers seek

The TAQ Solution With TAQ, agri-food SME’s: – Insert Product and Geographic data – The TAQ Solution With TAQ, agri-food SME’s: – Insert Product and Geographic data – Insert Transportation and Storing data – Insert HACCP-production Data

The TAQ Solution TAQ app Prints QR-code to be stuck on the products QR-codes The TAQ Solution TAQ app Prints QR-code to be stuck on the products QR-codes correspond to a URL with all products’ info

The TAQ Solution Consumers with smart-phones scan QR-code and “read” product’s info The TAQ Solution Consumers with smart-phones scan QR-code and “read” product’s info

The TAQ Solution With TAQ, if food safety incident occurs, consumers can be informed The TAQ Solution With TAQ, if food safety incident occurs, consumers can be informed (Mad Cows, Dioxins in Poultry…. etc)

The TAQ Solution With TAQ, all SM agri-food companies gain: With TAQ, consumers know The TAQ Solution With TAQ, all SM agri-food companies gain: With TAQ, consumers know the Producers and the products are no longer just a commodity

Market Opportunity l There is a Clearly Increasing Concern for Food Safety l It Market Opportunity l There is a Clearly Increasing Concern for Food Safety l It is attractive for Consumers to feel that they buy directly from farmers

Market Opportunity l SME’s seek simple quality management systems l SME’s need to enhance Market Opportunity l SME’s seek simple quality management systems l SME’s need to enhance the added-value of their products l Need has been expressed by big Supper Markets

Market Opportunity l 150 k Agrifood SME’s in Greece, of which 50 k exporting Market Opportunity l 150 k Agrifood SME’s in Greece, of which 50 k exporting l 450 k Agrifood SME’s in Spain, of which 120 k exporting l 380 k Agrifood SME’s in Italy, of which 100 k exporting l 4, 5 M Agrifood SME’s in EU l 500 M Consumers in EU seeking for Quality Credentials in Agrifood products

Market Opportunity • Only 10% of the Agrifood SME’s have quality management systems • Market Opportunity • Only 10% of the Agrifood SME’s have quality management systems • Only 5% of the retailers take advantage of of the consumers’ smart devices

Market Opportunity: Competition Harvest. Mark (USA) Follow this food (UK) Functions Competition Legend: E-Cert Market Opportunity: Competition Harvest. Mark (USA) Follow this food (UK) Functions Competition Legend: E-Cert (Greece) f. Trace (Germany) Tracing Agrifood Quality Usability

Business Model Canvas Key Partners Key Activities Retailers TAQ Development Consumers Marketing Plan Key Business Model Canvas Key Partners Key Activities Retailers TAQ Development Consumers Marketing Plan Key Resources Wholesalers FISpace Value Propositions Build App ID in Food Safety Access Customers’ Databases Promote Food Quality Publicity Cost Structure (see further slides) Commission to promoters Development Consumers Associations Farmers Unions Reach the target Audience TAQ Platform FRACTALS Relationships Promotion Operational Customer Segments Farmers Manufacturers Channels TAQ website Transporters Unions and Consultants Warehouses FISpace Revenue Streams (see next slide) Flat rate Annual fee Advertisments

Business Model Revenue Streams 1 st Option: Subscription per Process Eco-TAQ: 0, 5€ 2 Business Model Revenue Streams 1 st Option: Subscription per Process Eco-TAQ: 0, 5€ 2 nd Option: Annual Unlimited Subscription An-TAQ: 10€ 3 rd Option: Subscription Unlimited Pro-TAQ: 25€ Ads: Combined Products etc: 1€cent / Scan

Steam-Team Dedicated Executives for all business pitches by Dr. V. Efopoulos, CEO & CMO Steam-Team Dedicated Executives for all business pitches by Dr. V. Efopoulos, CEO & CMO 20 Years of Management Experience in IT Companies Dr. N. Petalidis, CIO IT Manager & Consultant for more than 15 years Dr. K. Kountouris, CFO & CBO Member of FISpace Foundation 20 Years Business Development Dr. I. Papadakis, CQO 15 years of experience in Food Safety & Quality

Development Plan CURRENT PLAN WITH INVESTMENT December 2015 TAQ Beta ready TAQ V 1. Development Plan CURRENT PLAN WITH INVESTMENT December 2015 TAQ Beta ready TAQ V 1. 0 launched (with Extra Features) Marketing Campaign Greece February 2016 TAQ V 1. 0 launched (with Standard Features) Promotion in Greece TAQ V 1. 2 (+2 Languages) Reach 10% of GR Farmers Marketing Campaign Spain June 2016 TAQ V 1. 1 (+2 Languages) Reach 5% of GR Farmers Promotion in Spain TAQ V 1. 3 (+4 Languages) Reach 5% of ES Farmers Marketing Campaign Italy Critical mass for buzzer expansion not reached Critical mass for buzzer expansion reached TIME

Invest in TAQ for Unique Features Extra Feature 1: TAQ offers Proximity Marketing to Invest in TAQ for Unique Features Extra Feature 1: TAQ offers Proximity Marketing to the Customers Smartphones (NFC) (35. 000€) Extra Feature 2: TAQ offers loyalty programs and daily offers (25. 000€) Extra Feature 3: TAQ connects customer & producer live (40. 000€)

Financial Projections WITHOUT NEW INVESTMENT – WITH NEW INVESTMENT (250 K€) Year 2016 Projections Financial Projections WITHOUT NEW INVESTMENT – WITH NEW INVESTMENT (250 K€) Year 2016 Projections Promotional Cost Current Plan With Investment 15 k€ 165 k€ Reach of Potential Clients (Gr, ES, It) 150 k Clients 980 k Clients Development Cost for extra features – languages 10 k€ 110 k€ 8 k 57 k Clients GROSS PROFIT (aver. Sub. Fee: 15€/an) 120 k € 880 k € EARNINGS (BITDA) 2, 5 k € 251 k € Penetration (Subscriptions)

Financial Projections 3 years WITHOUT NEW INVESTMENT 2016 2017 2018 Potential Clients 150. 000 Financial Projections 3 years WITHOUT NEW INVESTMENT 2016 2017 2018 Potential Clients 150. 000 600. 000 980. 000 Penetration (%) 5, 00% Quantitative Sales (pieces) 7. 500 30. 000 49. 000 112. 500 € 450. 000 € 735. 000 € 22. 500 € 90. 000 € 147. 000 € 135. 000 € 540. 000 € 882. 000 € Income from sales Income from Advertisments GROSS PROFIT Commission to promoters -28. 125 € -112. 500 € -183. 750 € Promotional Cost -17. 550 € -70. 200 € -114. 660 € Development cost -10. 000 € -15. 000 € -22. 500 € Opperational cost (personel, overheads) -76. 950 € -243. 000 € -352. 800 € -132. 625 € -440. 700 € -673. 710 € 2. 375 € 99. 300 € 208. 290 € EXPENSES NET PROFIT * *Before Interest Taxes Depriciation and Amortization)

Financial Projections 3 years WITH NEW INVESTMENT (250 K€) 2016 2017 2018 Potential Clients Financial Projections 3 years WITH NEW INVESTMENT (250 K€) 2016 2017 2018 Potential Clients 980. 000 1. 500. 000 2. 500. 000 Penetration (%) 5, 00% 6, 00% Quantitative Sales (pieces) 49. 000 90. 000 150. 000 Income from sales 735. 000 € 1. 350. 000 € 2. 250. 000 € Income from Advertisments 147. 000 € 270. 000 € 450. 000 € GROSS PROFIT 882. 000 € 1. 620. 000 € 2. 700. 000 € -73. 500 € -135. 000 € -225. 000 € Promotional Cost (NEW INV. 150. 000) -164. 660 € -210. 600 € -351. 000 € Development cost (NEW INV. 100. 000) -110. 000 € -70. 000 € Opperational cost (personel, overheads) -282. 240 € -518. 400 € -864. 000 € EXPENSES -630. 400 € -934. 000 € -1. 510. 000 € EARNINGS * 251. 600 € 686. 000 € 1. 190. 000 € Commission to promoters *Before Interest Taxes Depriciation and Amortization)

Financial Projections indices CURRENT – NEW INVESTMENT (250 K€) TOTAL INVESTMENT 182. 800 € Financial Projections indices CURRENT – NEW INVESTMENT (250 K€) TOTAL INVESTMENT 182. 800 € NET PRESENT VALUE 400 € ROI 41% BREAK EVEN 1, 9 YEARS INITIAL INVESTMENT 182. 800 € NEW REQUESTED INVESTMENT 250. 000 € NET PRESENT VALUE ROI BREAK EVEN 42. 000 € 115% 0, 9 YEARS

Invest in TAQ Requested Investment: 250 k€ Distribution of Requested Investment (70% by Oct. Invest in TAQ Requested Investment: 250 k€ Distribution of Requested Investment (70% by Oct. ‘ 15, 30% by Dec. ’ 15) 100 k€ in Development 150 k€ in promotion Offer In Return for Investment 25% Company Shares Combined Offer: 15% Annual Interest + Annual Amortization 3 years Interest 100 k€ (Plus Invested capital) (subject to discussion) Total estimated accumulative profit in 3 years based on 25% share holding 530 k€

Invest in TAQ Exit Opportunities EXIT INVESTMENT OPPORTUNITIES 2 nd YEAR 3 rd YEAR Invest in TAQ Exit Opportunities EXIT INVESTMENT OPPORTUNITIES 2 nd YEAR 3 rd YEAR Company Shares* 15. 000 per 1% 20. 000 per 1% (375 k€ + 1 st year profit) (500 k€ + 2 years profit) If combined with 2 years Interest 15% + 3 years Interest 15% + Amortization Capital *Subject to discussion

TAQ In Motion https: //www. youtube. com/v/2 jgoleexorc&autoplay=1 TAQ In Motion https: //www. youtube. com/v/2 jgoleexorc&autoplay=1

Thαnk You Read about TAQ, watch TAQ in motion: URL: http: //www. tessera. gr/TAQ Thαnk You Read about TAQ, watch TAQ in motion: URL: http: //www. tessera. gr/TAQ Write to us about TAQ : e-mail: [email protected] gr Let’s Speak about TAQ : Vassilis Efopoulos Skype: Tessera Multimedia, Tel: +30 -6973888545 Kostas Kountouris Skype: Kostas. kountouris 1970, Tel: +30 -6937115368