The Principles of Design Fashion Strategies

Outline • Proportion (Scale) • Balance •

Proportion • Proportion is the relationship between

Proportion • Elements seem to be an appropriate size

Proportion • The ratio of one part to the

Formal Balance • One side is a mirror image of the

Informal Balance • Objects on each side of the central dividing

Emphasis • Emphasis creates a center of interest

Rhythm- Repetition When a design element is repeated

Rhythm- Opposition • When lines meet to form a right

Rhythm-Gradation Light Thin to to Dark Thick

Rhythm- Radiation Lines flow out from a single point.

Rhythm- Transition • Curved lines carry the eye.

Harmony • Harmony is achieved when Unity and

Harmony- Unity • The design is seen as “whole”.

Harmony- Variety • Variety can relieve monotony by giving

Conclusion As you can see the Principles of Design overlap some

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>The Principles of Design Fashion Strategies The Principles of Design Fashion Strategies

> Outline • Proportion (Scale) • Balance • Outline • Proportion (Scale) • Balance • Emphasis • Rhythm • Harmony

> Proportion • Proportion is the relationship between Proportion • Proportion is the relationship between objects, or parts, of a whole.

> Proportion • Elements seem to be an appropriate size Proportion • Elements seem to be an appropriate size for the space they fill.

> Proportion • The ratio of one part to the Proportion • The ratio of one part to the whole. • Things just look right.

>Formal Balance • One side is a mirror image of the Formal Balance • One side is a mirror image of the other side

>Informal Balance • Objects on each side of the central dividing Informal Balance • Objects on each side of the central dividing line are different. • More exciting and dramatic

> Emphasis • Emphasis creates a center of interest Emphasis • Emphasis creates a center of interest • Also referred to as a Focal Point

> Rhythm- Repetition When a design element is repeated Rhythm- Repetition When a design element is repeated

> Rhythm- Opposition • When lines meet to form a right Rhythm- Opposition • When lines meet to form a right angle • Checks and plaids • Square necklines • Square pockets

>Rhythm-Gradation Light Thin to to Dark Thick Rhythm-Gradation Light Thin to to Dark Thick Small to Large

>Rhythm- Radiation Lines flow out from a single point. Rhythm- Radiation Lines flow out from a single point.

> Rhythm- Transition • Curved lines carry the eye. Rhythm- Transition • Curved lines carry the eye.

> Harmony • Harmony is achieved when Unity and Harmony • Harmony is achieved when Unity and Variety are effectively combined.

> Harmony- Unity • The design is seen as “whole”. Harmony- Unity • The design is seen as “whole”. • Unity can be achieved through matching and coordinating

> Harmony- Variety • Variety can relieve monotony by giving Harmony- Variety • Variety can relieve monotony by giving the eye a number of different details to look at.

> Harmony • Is it harmony? • What do you Harmony • Is it harmony? • What do you think?

> Conclusion As you can see the Principles of Design overlap some Conclusion As you can see the Principles of Design overlap some but through practice and exposure you will see these principles come to life all around you.