The Financial university under the Government of Russian

The Financial university under the Government of Russian Federation The success and failure of Rambler Made by Znaenko Dmitry

Outline • • Introduction History of Rambler Activities development Competition, not demand JSC Rambler organization Further success Conclusion (my opinion)

Introduction The innovative entrepreneurship is understood as process of creation and commercial use of technical and technological innovations.

History of Rambler • "Rambler" stood at the origins of the Russian Internet. • I appeared in 1996, quickly I won huge popularity and I remained the leading player in the market of search of Russia up to 2001. • Rambler started the first in the Ru. Net rating qualifier (Rambler Top 100), the first Internet portal, the first among the domestic Internet companies went public. • In the first year of the existence "Rambler" became the unconditional market leader

Founders • Sergey Lysakov • Dmitry Kryukov • Victor Voronkov • Vladimir Samoylov • Yury Yershov

Activities development v 2000 –There were no search in numbers, morphology, a binding to the catalog that is unprofitable distinguished a product from local competitors — Yandex and Aport v 2001 –Despite start by Rambler of the new version of a search engine, in 2001 the lead in the Runet was taken over by Yandex v 2003 - In 2003 Rambler is still one of the most popular brands and the most visited and popular sites, much more advancing Mail. Ru and yielding only to Yandex v 2005 – The company purchases 25% of service of a contextual advertizing the Runner.

Activities development v 2006 –Mail had a new interface. v 2007 –The search engine experienced updatings in August and September that forced some experts to say that "Rambler again wins the market". v 2008 – The Rambler-Kinozal project — the site of free licensed video with advertizing created in partnership with "Starmedia", TNT, musical library "Craze" and others is started v 2009 –The number of visitors reached 38, 6 million people. v 2010 – Cartographical service was updated. v 2011 – Rambler signed the agreement with Yandex on use of its search engine and connection to RSYa — the Advertising network of Yandex. v 2012 – The portal underwent to total updating, changed both the interface, and service tasks. Now the main page of "Rambler" is aimed at provision to visitors of the personalized news. v 2014 – "Rambler of Media" was completely redeemed by Vladimir Potanin's holding of "Profmedia"

Competition v Google - interesting interface, free videoconferences to 10 people, openness and officiality. v Yandex - a better reference search, morphological correction of request, "the weighed citing index" both exact and fast search v Rambler - convenient page, easy access to all daily information resources: news, weather, the poster, etc. – all this is located on the main page.

Competition For descriptive reasons, look at charts: here data on the most popular information resources are provided in our country for a row of years.

Conclusion Finishing the presentation, it would be desirable to tell that innovative business – one of the most productive industries of economy, including, economies of Russia, attracting enormous investments in present time, is very perspective for the entrepreneurs wishing to get profit and, perhaps, to leave the trace in the history.

Thank you for attention