THE CONFRONTATION BETWEEN APPLE AND SAMSUNG: ATTACK AS

THE CONFRONTATION BETWEEN APPLE AND SAMSUNG: ATTACK AS DEFENSE Хорьковой А. В ПД-

What are the proceedings? The official date of the beginning of judicial Saga can be considered on 15 April 2011, when Apple filed in California court against Samsung. Apple’s lawyers pointed out that 21 model Samsung mobile phones as well as tablets Galaxy Tab are very similar to products from Apple and its «similarity» to violate its intellectual property. I must say that in parallel, Apple has sued HTC and Motorola, the other major manufacturers of smartphones based on Android operating system.

Apple demonstrated the evolution of Samsung products in the following way:

At the time, Steve jobs said, «We’ve never been ashamed to steal great ideas». But when you exceed the ability to steal is a reason to go to court.

Apple has always been considered an innovator trend setter in the market of smart phones and tablets. In 2007, when Apple’s success seemed unbeatable, it was hard to imagine who could make her a worthy competition. This spring, for the first time Samsung managed to beat Apple in sales of smart phones. Moreover, the second quarter of 2012 allowed Samsung to sell 10 million smart phones more than Apple, and keep the championship.

The trial initiated by Apple in some extent, underlines the vulnerability of the company. How would Apple representatives tried to maintain the appearance of inaccessibility, the Smartphone market is dominated by two manufacturers: Apple and Samsung.

Thank you for your attention